Marketing research 

MBA ASSGINMENT
Marketing research can be defined as the
development, interpretation and interaction of
decision-oriented information to be used in all
phases of marketing process. Managers require
information in order to introduce products and
services that create value in the mind of the customer.
Goals

 More Categories of Research Topics

 Distribution.
 Consumer Behavior.
 Relationship Marketing.
 Brand Management.
 Nonprofit Marketing.
 Market Segmentation & Targeting.
 Internet Marketing.
 Marketing Planning & Forecasting.
Basics theories

 Use market research to find customers. Market research blends consumer behavior and
economic trends to confirm and improve your business idea. It's crucial to understand
your consumer base from the outset. Market research lets you reduce risks even while
your business is still just a gleam in your eye.
Thank you!