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Marketing Concept

One of the many thinks of marketing, is when they go to


the big flashy, EXAMPLES – like Superbowl commercials
and Spotify’s annual "Wrapped" CAMPAIGNS. But the
truth, is that marketing is the result of monthS of
strategies.
Marketing as a discipline, involves all the actions a
company undertakes to draw in customers and maintain
relationships with them. Networking with potential or
past clients is part of the work too, and may include
writing thank you emails, playing golf with prospective
clients, returning calls and emails quickly, and meeting
with clients for coffee or a meal.
AN IN most basic level, marketing seeks to match a
company's products and services to customers who want
accEss to those products.

Relation between Business Administration and Marketing


IN THE GRAFIC According to statistics, these are the companies that have
difain their marketing strategies.

Marketing and Business Administration are both crUcial


aspects of any successful business one takes on.
Think ofit this way - there’s no marketing without
someone, managing business resources including types of
employees, like contract, temporary, full-time, their
schedules, what types of equipment they use on a daily
basis, which suppliers to work? AND MORE. - and this is
all possible because of business administration skills.
So, to answer to this topic of relation between business
administration and marketing, both are extremely useful,
each one come in handy because it is part of the
foundation of any successful business or company.
Business administration is fundamental to any
organization to function while marketing is an extra
feature that help TO promote products and services for
the business.
Marketing Goals

Before anyone can build a strategy for a company, first


we need a clear goal.
Marketing goals are specific objectives described in a
marketing plan. It can be anything from generating high-
quality leads and raising brand awareness to increasing
customer value and improving your referral rate. These
goals can be tasks, quotas, improvements, or other
performance-based benchmarks used to measure
marketing success. When explicitly set, measurable goals
are key for marketers to be successful.
Some examples of marketing goals include:
• Increasing brand engagement
• Measuring your marketing goals
• Generate high-quality leads.
• Increase website traffic.
• Establish industry authority.
• Increase customer value.
• Improve internal Brand

Audience marketing benefits


 Good marketing helps you gain data to learn more
about your target audience(s), so you can be more
targeted in your strategy. A targeted marketing
strategy based on data so talking about your
customers it is one of the best ways to develop
multiple revenue streams for the audiences. Your
audience will be more responsive because you’re
finding and presenting marketing messages that
target their precise requirements. This kind of
marketing benefits you and your customers alike.

 Another benefit of having a defenid marketing


strategy is that you get to improve the reputation of
your company. So it’s safe to say your reputation
determines your brand’s equity.

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