Abstract

An Introduction to Franchising is designed to introduce young people to the fascinating world of

franchising. Many people think of fast food restaurants like McDonald’s, Burger King, and
Wendy’s, when they think of franchising. But there are many more types of franchise businesses.
The idea is to introduce young people to franchising, to the many facets of the franchising
business, and to the many opportunities that franchising offers – for both employment and
professional careers and for business opportunities and business ownership. There are many
opportunities for people who want to explore careers and business ownership.

Abstract

Academic research in the field of franchising has been conducted for over 20 years, but it
intensified in the 2000s, focusing on the global context. It has become an increasingly interesting
business concept, with aspects and variables attracting attention from researchers in several
specific fields: in entrepreneurship, since it represents a driving force in starting a business
venture; in marketing, representing the main distribution channel in emerging economies; in
strategic management, as an important form of organization; and in finance, through capital
investment structures of franchise businesses. The current academic debate on franchising is
based on the questioning of the relationship between franchising and entrepreneurship imposing
the importance of the concepts of opportunity recognition, risk, organizational size, stage of
organizational development, and organizational autonomy which need to be taken into account
when studying franchising. The objective of this paper is to explore the role of creativity and
innovation as main characteristics of entrepreneurial behavior in implementation of franchising
business model in Croatia. Special emphasis will be placed on the role of creativity and
innovation in coping with obstacles and challenges at the macro level (lack 2 of regulatory
framework and franchising institutional support infrastructure). The identified obstacles will be
further used for identifying policy recommendations. Keywords: franchising, entrepreneurship,
creativity, innovation

Abstract

Franchising is fast becoming a dominant model of business throughout the world, and the current
study adds to a growing body of literature surrounding product or trade name franchising by
examining the non-financial value of the franchise brand as perceived by potential, current and
ex-franchisees. Two franchise brand cases in the home services industry are examined and the
study uncovers some key value-related consideration factors for franchisees before, during and
after their involvement with a business. Major findings highlight the importance of the start-up
package offered to potential franchisees in terms of training and guaranteed support mechanisms,
and show that the key to maintaining ongoing commitment from franchisees tends to centre on
management of the brand and the relative power of the brand within the industry as a whole. A
conceptual model for franchise perceptual equity is thus detailed in relation to these
findings.Keywords:franchising brand equity perceptual equity customers
 Abstract

Experiential education is often used in entrepreneurship courses, as it conveys both

substantive, theoretical knowledge and intangible learning experiences best absorbed
through active participation. Starting and operating a business is a unique, educational
experience allowing students to apply the substantive knowledge gained in
entrepreneurship and other business courses to a real business and to experience the
intangible, real-world aspects of the entrepreneurial process. For these reasons, many
entrepreneurship programs have incorporated a start your own business assignment.
This essay explores experiential entrepreneurship education highlighting the Start Your
Own Business Assignment in the context of the Principles of Entrepreneurship course
offered to over 200 undergraduate students per year at the Haskayne School of
Business, University of Calgary, Canada.

Abstract

‘Start Your Own Business’ evening courses have been run in Somerset since 1980. They are
aimed at prospective entrepreneurs and those who have recently set up a small business. As part
of a wider study of small business education and business start‐ups in the south west, the
Somerset courses were investigated to gain information on the students’ views of the
effectiveness of the courses, and to ascertain student needs and subsequent plans of action.
Questionnaires were designed, tested and validated. They were distributed via course tutors to
students and, subsequently, a 45 per cent response rate was achieved.

In addition to providing general data on individual participants, the responses showed a general
high level of satisfaction with these basic, introductory courses. A few areas of organization need
modification, and particular needs for follow‐up specialized seminars/courses have been
identified. If the study progresses as planned, this course investigation will be considerably
widened to take into account other areas and alternative course strategics. Attention will also be
paid to the potential of informal dissemination of information via independent small business
associations.