1.

Do you agree with the marketing-

customer service mantra, “The customer is
always right”? Why or Why not?
Yes, I agree about the customer is always right because good business is nothing without a customer
and if you have a business and then if your goal to your business is to provide good customer service or
to serve the customer then that customer is right about how they must be served, the customer can
decide what is correct because they are the ones who pay and also the business doesn’t exist if without
the customer, so giving them the benefit of the doubt is good business.

2. Identify one brand of clothing. Do not

think of the social class or status yet. Just
think of a popular brand regardless whether
you think they are on high end or low end.
After identifying a brand clothing indicate
who are their primary market and
secondary target markets.
Gucci is the brand of clothing that I chose. Their primary target is those celebrities, fashionista, and the
upper class while their secondary target markets are those consumers who are willing to pay.

3. Identify three ways of how to promote

your own personal brand?
The three ways to promote my own personal brand, first, through advertising because it helps my
business to gain more customers, 2nd build my online presence from blogs to Facebook, Twitter to
podcasts, or create a website so those people who are likely to buy online they only visit the website,
and lastly collaborate with influencers.