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    In broadcasting there are three different types of short materials or announcements, used to persuade the viewer. Commercial or advertising announcement, the public service announcement (PSA), and the promotional announcement (promo) the intent of all announcements is to get some form of action from the audience.

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    In broadcasting there are three different types of short materials or announcements, used to persuade the viewer. Commercial or advertising announcement, the public service announcement (PSA), and the promotional announcement (promo) the intent of all announcements is to get some form of action from the audience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    117 views1 page

    Commercial, PSA, Promo Updated

    Uploaded by

    robinhodgin
    In broadcasting there are three different types of short materials or announcements, used to persuade the viewer. Commercial or advertising announcement, the public service announcement (PSA), and the promotional announcement (promo) the intent of all announcements is to get some form of action from the audience.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    COMMERCIALS, PUBLIC SERVICE ANNOUNCEMENTS (PSAS), AND PROMOS

    In broadcasting there are three different types of short materials or announcements, used to persuade the viewer, the commercial or advertising announcement, the public service announcement (PSA), and the promotional announcement (promo). Commercial/Advertisement public promotion of a product or service

    Public Service Announcementprofit cause Promotional Announcement-

    material presented for public interest for a non-

    a message promoting an event or activity

    The intent of all announcements is to get some form of action from the audience. There are varying degrees of intensity and styles used to persuade the audience.

    Consider the following before you begin:

    1. Purpose-

    What is the specific purpose of the announcement?

    2. Target Audience-

    What audience do you wish to reach?

    3. Persuasive Appeal-

    What is the best way to motivate this audience?

    4. StructureWhat device(s) will be used to attract the attention of the audience (i.e.-graphics, sound effects, humor, music, images, etc..)? Is there any specific pacing, mood, or climax that is needed?

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