By: Kory Lutes

Moises Garcia
Lauren Humiec
Alexander Ware
Jason Fox
Wednesday, September 19, 2012
Who is Missing?
Wednesday, September 19, 2012
Benets

Additional Chord Voicing

Extended Low Range

Various Tunings

Additional Technique Options

Wednesday, September 19, 2012
Killswitch
Wednesday, September 19, 2012
Killswitch
Wednesday, September 19, 2012
Wednesday, September 19, 2012
Marketing Plan
Immediate
Research &
Development
Prototype
Construction
Customer
Acceptance
Trials
Final Testing/
Manufacturing
Preparations
Guitar
Promotional
Giveaway via
Facebook
begins:
April 1st
Dean tours w/ a
sponsored artists
tour selling Dean
merch and
promoting new
guitar and giveaway
Guitar
Foundation of
America
June
25th-30th
2013
Louisville, KY
Dallas
International
Guitar Festival
April 20th-22nd
2013
Release
Date:
July
25th
NAMM
July
11th-13th
2013
Nashville,
TN
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Ms|asa Ka1
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Wednesday, September 19, 2012
Promotion
Guitar Promotional
Giveaway via
Facebook and
Twitter
Dean tours w/ a
sponsored artists
tour selling Dean
merch and
promoting new
guitar and
giveaway
Wednesday, September 19, 2012
Price point and estimated
cost for manufacturing

Estimated Manufacturing Cost:

$300

Estimated Wholesale Cost:

$600

MSRP: $1200
Wednesday, September 19, 2012
Gap Analysis
Killswitch not used
as often but it is an
easy part to
manufacture
Harder to convince
artists to use a Dean
7-string since this
model came out later
than competition
Wednesday, September 19, 2012
Future Plans

Artist Collaborations

If there is a great return on

investment both 6 and 8 string
models can be added to the series

Multiple nishes

Have a cheaper model, with a few

minor tweaks on parts
DeanGuitars
Ocial Dean
Guitars Page
DeanGuitarsVideos
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SIGNATURE SERIES
Use your smart phones
QR Code Scanner,
Or visit www.deanguitars.com/rc for complete specs &product videos!
POWER. PRECISION. SPEED. THE SUPERIOR SHRED MACHINES.
Wednesday, September 19, 2012
Wednesday, September 19, 2012