Marketing Management.I Sec.N Individual Class Project (Internal Eval. Marks.15) Deadline: 25th September 2012 05.

00 pm
Faculty: Dr.K.C.Prakash

Instructions:
1) If you would like to change the Product/Co. allocated for you, please do so on or before 14th Aug. 2012 (Tuesday), 05.00pm. 2) You should submit the Project Report on or before 25th Sept.

2012 05.00pm.
(No color printouts, No spiral binding, need to be stapled carefully, Index is a must, Cover page with your Name, Enrl.No., Seat Number, Course Title, Section, Product/Co. Name, Font: Calibri, Font size: 12)

3) Project Report should include the following:

Should have an Index. Product History: Should not exceed Two pages. Identify the major competitors for your product. Identify the Market leader in your product category and identify the market share of all the major competitors in the industry , including your product. Comparative study of all the major competitors in the industry on 4/7 Ps scale. Identify the competitive advantages of all the major competitors in the industry, including your product. What are the marketing strategies would you like to suggest (on 4/7 Ps level) to the top Managers of your Product, to gain the upper market share.

1. 2. 3.

12BSPHH010 137 12BSPHH011 198 12BSPHH011

Ankit Jindal Vishnu Mohan Umang Saraogi

1 2 3

Lux International Apple ipad IIM Ahemdabad

151 4. 5. 6. 7. 8. 9. 10 . 11 . 12 . 13 . 14 . 15 . 16 . 17 . 18 . 12BSPHH010 744 12BSPHH010 666 12BSPHH010 170 12BSPHH011 197 12BSPHH010 413 12BSPHH010 610 12BSPHH011 081 12BSPHH010 220 12BSPHH010 965 12BSPHH010 038 12BSPHH010 089 12BSPHH010 046 12BSPHH011 189 12BSPHH011 062 12BSPHH010 Prerit Kirti Vora Osho Krishan Anubhuti Anil Vishesh Kumar Jay Kamlesh Shah Neha Ishwar Sumit Khatri Ashutosh Singh Chandel Shilpa Pradhan Abinav Mittal 4 5 6 7 8 9 10 11 12 13 Pepsi Pizza Hut Planet M Amul Cheese Samsung Galaxy Kelloggs Sunsilk Good day Biscuits Singapore Airlines Close-Up

Aman Goyal Aditya Bachhawat Vinay Gupta Srinivas J. Iyer Ariema Singh

14 15 16 17 18

Fair& Handsome

Hamam Bru TCS

Sunsilk

186 19 . 20 . 21 . 22 . 23 . 24 . 25 . 26 . 27 . 28 . 29 . 30 . 31 . 32 . 33 12BSPHH010 347 12BSPHH010 778 12BSPHH011 128 12BSPHH011 269 12BSPHH010 583 12BSPHH011 106 12BSPHH010 740 12BSPHH010 827 12BSPHH010 719 12BSPHH010 966 12BSPHH010 382 12BSPHH010 174 12BSPHH010 587 12BSPHH010 440 12BSPHH010 Gaurav Khurana Rachit Grover 19 20 Fiama Di Wills Canon

Tarunima Malik Suraj Prasad Tiwari Nakul Makhija Swati Ranjan Preeti Gahlot

21 22 23 24 27

subway

Garnier Nokia Dairy Milk Reebok

Rinkesh Gupta

28

Dell

Pranav Shekhar Shinu Chandran Hemant Verma Anurag Agarwal Namita Dudeja Karan Vijay Mehta Ashish Aggarwal

29 30 31 32 33 34 35

Honda Civic

Ambassador (Hindustan Motors) Gillette

Rexona Britannia Old Spice

Pears

211 34 . 35 . 36 . 37 . 38 . 39 . 40 . 41 . 42 . 43 . 44 . 45 . 46 . 47 . 48 12BSPHH010 492 12BSPHH010 955 12BSPHH010 338 12BSPHH010 497 12BSPHH011 009 12BSPHH010 444 12BSPHH010 535 12BSPHH010 588 12BSPHH010 146 12BSPHH010 710 12BSPHH010 027 12BSPHH010 595 12BSPHH010 505 12BSPHH010 686 12BSPHH011 Kunal Das Shashwat Saini Farhad Darvish Kushagra Tandon Shubham Srivastava Karthickeyan N P Mayank R Agiwal Namokar Jain Ankit Rathi Prachi Sharda Abhishek Kumar Navin Poddar 36 37 38 39 40 41 42 43 44 45 46 47 Pantene Swift

Vivel Forhans Fanta Mr.Clean

Swach Water Purifier Bajaj Ninja

Ponds McDonald Dove Lays

Lisa Pattnaik

48

Sonata

Parth Chadha Tarun Saraswat

49 50

Tata Indica

Sony Ericsson

127 49 . 50 . 51 . 52 . 53 . 54 . 55 . 56 . 57 . 58 . 59 . 60 . 61 . 62 . 12BSPHH010 833 12BSPHH010 379 12BSPHH010 975 12BSPHH010 242 12BSPHH010 969 12BSPHH010 318 12BSPHH010 536 12BSPHH010 916 12BSPHH010 357 12BSPHH010 565 12BSPHH010 006 12BSPHH011 089 12BSPHH010 560 12BSPHH010 665 Rishabh Wahi Hasan Ali Gumani Shivani Shandilya Bakshi Varun Satish Shiv Vedprakash Yadav Divya Singh Mayur Ashok Jain Saurabh D.Chowdhury Gitartha Goswami Mohit Kaushik 52 53 54 55 BlackBerry Duracell Amul Butter Bingo

Vaseline 56 Mint-o Peter England

57 58 59 60 61

Dominos Kitchens of India Idea

Aakash Mittal Surabhi Virnave Mohd Akbar Jalal Auddin Ali Omkar Kumar

62 63 64 65

Sunlight

Samsonite Rolex Heinz

63 . 64 . 65 . 66 . 67 . 68 . 69 . 70 . 71 . 72 . 73 . 74 . 75 . 76 . 77

12BSPHH011 117 12BSPHH010 257 12BSPHH010 849 12BSPHH010 620 12BSPHH010 196 12BSPHH010 219 12BSPHH010 974 12BSPHH011 040 12BSPHH010 698 12BSPHH010 498 12BSPHH010 874 12BSPHH010 639 12BSPHH010 407 12BSPHH011 254 12BSPHH011

Tania Roy Birendra Kumar Jain Rohan Bhimsaria Niharika Singh Arnab Banerjee Ashutosh Kartikeya Pandya Shivani Pendharkar Somayak Majumdar Pikumoni Phukan Kushal Gupta

66 67 68 69 70

BSNL Aashirvaad atta

Sprite Haldirams

Pepsodent Pureit (home water purifiers) Neem

71

72

74 75 76

Infosys

Rasna Titan

S Abhishek

77

Mazza

Nisha Kannan Ivjot Singh Bhatia Sakthi Balan Murugan Prabhakar

78 79 82 83

Top Ramen

Oral-B Panasonic Microsoft

238 78 . 79 . 12BSPHH010 019 12BSPHH011 268

Kumar Abhinav Puneet 84 Vim

Zubair Zahoor

85

Sony Tv