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Matrix

What is BCG Matrix

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Market Growth Market Share

Market Growth Market Share

Market Growth Market Share Market Growth 9/23/12 Market Share

Case Study

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History Of Maruti

Maruti Udyog inception came in the country in 1981 In 1982, the government signed a joint venture agreement with Suzuki Motor Corporation of Japan. Market Share of Maruti was 82.62% in 1998 ,52% in 2000 and 49.2% in 2011 The first product, Maruti 800 was launched in 1984, followed by the all-terrain vehicle Gypsy in 1985. Two production facilities: Gurgaon and Manesar

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BCG Matrix Of Maruti(Past)

The Maruti 800,was the star product of MUL. It was a leaders in the car market. It also required heavy investment, to maintain its large market share. In the case of MUL Baleno,WagonR & Alto was Question marks which had potential to become star but could not even become a cow and dog

Zen has captured the market and became the cash cow. It has generate more cash than required.

The market of Esteem was declining , also there was no possibilities of growth

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BCG Matrix (Present)

The Company has long run opportunity for growth and profitability. They have high relative market share and high Growth rate. SWIFT, SWIFT DESIRE and ZEN ESTILO is the fast growing and has potential to gain substantial profit in the market. There are also called as wild cats that are new products with potential for success .They have High market growth but Less market share. In the case of MARUTI SX4, GRAND VITARA, ASTAR they have been improving the organizations reputation. As they are successful not only in Indian market but as well as in global market.

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It has high relative market share but compete in low growth rate. MARUTI 800, ALTO and WAGON R have fallen to ladder 3 & 4 due to introduction of ZEN ESTILO and A STAR.

The dogs have Low market share and Low Market growth .BALENO, OMINI, VERSA There business have liquidated and trim down thus the strategies adopted are that are harvest, divest and drop.

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BCG Matrix

Previous
Wagon R ,Baleno &Alto

Curren t
SWIFT, SWIFT DESIRE AND ZEN ESTILO

MARUTI SX4, GRAND VITARA, ASTAR

Maruti 800

Esteem

BALENO, OMINI, VERSA

Zen

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MARUTI 800, ALTO AND

Thank you
Presented byItika kesarwani
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