DESIGN STRATEGY PRESENATION

OUGD301

Summer Experiences Industrial Experience Dissertation Design Practice Skills Plan Briefs

EMILY FAIRBANK
DESIGN STRATEGIES OUGD301

SUMMER EXPERIENCES

South East Asia

EMILY FAIRBANK
DESIGN STRATEGIES OUGD301

TRECKING IN CHANG MAI

TEMPLES IN CHANG MAI

NIGHT MARKET IN CHANG MAI

SUMMER EXPERIENCES

THALAND & LAOS

EMILY FAIRBANK
DESIGN STRATEGIES OUGD301

HALONG BAY

DOG

SAIGON

LOCAL TRANSPORT

SUMMER EXPERIENCES

VIETNAM

EMILY FAIRBANK
DESIGN STRATEGIES OUGD301

PRINT

BRANDING

INDUSTRIAL EXPERIENCE

EMILY FAIRBANK
DESIGN STRATEGIES OUGD301

BOOKS
Brand Jam No Logo Simulations The Physhology of Advertising Creating Passion Brands On Brand On Advertising This Means This, that means that Decoding Advertising SUBJECT / THEME; Brand Theory in social context: has ethical branding lost its way? Marc Gobe Naiomi Klein Jean Baudrillard Fennis & Stroebe Edwards & Day Wally Olins David Oglilvy Sean Hall Judith Williamson

FILM / DOCUMENTARIES

The Greatest Movie Ever Made (201 1)

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

DISSERTATION

EMILY FAIRBANK
DESIGN STRATEGIES OUGD301

DESIGN PRACTICE

Online Prescence Business Cards

EMILY FAIRBANK
DESIGN STRATEGIES OUGD301

PROFFESSIONAL / AREAS OF FOCUS

- MUSIC & ITS PROMOTION - FASHION BRANDING & PROMOTION - RETAIL

PRACTICAL SKILLS
- FONT DESIGN - LAYOUT / GRIDS - PHOTOGRAPHY & LIGHTING

SOFTWARE
- DREAMWEAVER - FONTOGRAPHER - PHOTOSHOP - INDESIGN - AFTER EFFECTS - FINAL CUT

PERSONAL SKILLS
- ORGANISATION - MOTIVATION - keep focused - DAILY WORK & TIME TARGETS - VERBAL COMMUNICATION OF WORK - CONCEPT DEVELOPMENT & IDEA GENERATION

SKILLS PLAN

EMILY FAIRBANK
DESIGN STRATEGIES OUGD301

LIVE

1. AMORE SHAMPOO & OIL RANGE - Branding & Packaging, Print 2. SUPERFRUIT JUICE DRINK - Packaging, Promotion (Print & Screen) 3. FLAT-BOT WATER - Packaging & Promotion 4. UNDERGROUND HOUSE MUSIC EVENT - Print & Screen Promotion, Motion Graphics 5. STICKS & STONES CHARITY BALL - Print & Screen

ADAPTED

6. CANAL MILL - Print, Screen, Promotion, Web Design,, Motion Graphics 7. NEW TEQUILA RANGE - Website, Packaging & Promotion

ISTD

8. 78 RPM - MP3 - Typography, Print 9. IMBALANCE - Editorial, Print

COLLABORATION

10. CURIOUS EATS - Branding, Idendity, Packaging, Promotio (Print & Screen), Web Design, Motion Graphics

BIREFS

EMILY FAIRBANK
DESIGN STRATEGIES OUGD301

THANKS FOR LISTENING