Hi!

My name is Pradyumna Srivastava,

and I love to design.

3-D CAD/CAM UI/UX BRANDING

To Introduce Myself
Pradyumna Srivastava is an enthusiastic observer of nature and a

passionate industrial designer, residing in India.

He embraces everything design - f rom sketches to 3D Modelling,

f rom UI/UX to Content Curation.

When he is not immersed within his design, Pradyumna prefers to

browse memes on Tumblr along with a touch of Spotify.

 Education

Experience

Trainings

Personal Project Feats

COZTM, personalised T-shirt Print Website
Acted as Team Leader for Marketing and Pitching for a musical band.

2020 - Present https://www.coztm.com

Lead a team of 5 photographers and actors into directing 2 reality shows within college.
Curated, developed a website that allows to
design, print and deliver T-shirts. Secured Top 50 Round 2, in a National Level Competition ‘Techkriti’ by IIT-Kanpur, 2017.
 01

W h y S e t t l e f o r a M o u s e ?

TOAD
 02
branding
PLUM
MOTIVE - To develop a logo and color choices along with a bottle design for packaged
fruit juice brand.

IDEA - To study the ‘Organic’ deatils and ‘Natural Form’ in logo design. Colors should be
vivid and in contrast.

PHILOSOPHY - The idea of suitable ‘Minimalism’ in design can only be perfected- after
maximum possible complex iterations.
POWERFEET
MOTIVE - Inspired from nature, gather shapes and elements which represent speed, and
accuracy. Intent of design is to create a logo for sport shoes brand.

IDEA - To study the ‘ABSTRACT’ virtue and ‘Natural Form’ in logo design. Colors should be
bright and triadic.

PHILOSOPHY - Inspiration is all around us. Nature is, at any give time, the most advent
and all-time most suitable solution to a combiination of problems.

MOODBOARD

Captivating shots of

nature, which inspire

my mind to observe.

swift.precise.slender

Brand name- Powerfeet

Specialization - Footwear

Tag Line - Motive to Run

Attributes - Movement, Comfort

Notes - Simple, Natural, Catchy

Dynamic balance is always more interesting than the static, which leaves no work for the mind.

One way I design logos is by taking all the main shapes from the Golden Ratio so that the proportions will be harmonious.
 03
Industrial
CAD/CAM

Design
BUSBOY
PROBLEM - General Toilet Seats and Western Toilets are designed improperly. This
conventional design affects BOWEL movement badly and needs to be redefined.

IDEA - To study the ‘Ergonomics’ behid and ‘Anatomical Form’ in industrial design.3D
Model should be parametric and universal.

PHILOSOPHY - Modification is ever-welcomed in society. Aesthetic improvements are

valued over functional improvements, so ‘function need to follow form in 21st Century.
 TOOT
PROBLEM - Conventional design of Toothpaste Tubes are not sustainable as they are of
‘use and throw’ nature. Plus, a lot of toothaste gets wasted as not all of it can come out.

IDEA - To study the dynamics of toothpaste ‘squeeze’ and gather circular approach in
design to assist in the easy dispersal of toothpaste.

PHILOSOPHY - Problem identification is the first step to any succesful design. Positivity
and Liberalism in design is antagonistic to the nature of development.
 FOOD LPU
PROBLEM - To redesign a concept for food packaging which can easily accomodate food
for two in a single packaging. Plus, to have a logo, in match with the packaging.

IDEA - To initialise the packaging structure in finctionality with food delievery. The
packaging should be able to hold four different curries/veggies/dessert, for two.

PHILOSOPHY - Trial and Error is an effective methodology for procreating side-branchs

of which the combination of many could be extremely fruitful.

lap flap
 04 UI/UX

P R O D U C T

I N T E R FAC E
ASHA APP
TASK -Design a User Interaction, in form of a smartphone app, to assist Asha workers in
India to monitor and record health of expecting mothers.

IDEA - Make it look clean, and easy to load. Dashboard should be big, and visible in
daylight. Legends should convey the specifics to the user, easily.

PHILOSOPHY - Target the Audience, and never generalise the usability. Each audience
has different expectations, which should be met properly, eventually.
 DOCBOOK
TASK - To develop a User Experience on a Health App, which must be easy to navigate
and let the user get straightforward with the ‘copy’ and ‘aesthetics’.

IDEA - Collaborate elements of UI into performing in sync with the User Experience to
achieve the result. Devoid the dark pallete and stick to elementary blue. .

PHILOSOPHY - ‘COPY’ is a very crucial element, of User Experience. To learn how to put
your thoughts in words- polite and intentional is a game changer.

Health Appointment
Booking App
D e s i g n

T h i n k i n g
I’m here