Professional Documents
Culture Documents
Camera movement may accompany movement of performers It is also used to create a more dynamic feel to stage performance The close up does predominate because of the size of the screen and because of the desire to create a sense of intimacy for the viewer It emphasises half of the commodity on sale
Quotes
Camerawork John Stewart of Oil Factory told me that he sees the music video as essentially having the aesthetics of the TV commercial, with lots of close ups and lighting being used most prominently for the stars face. Narrative & Performance
As Steve Archer puts it: Often, music videos will cut between a narrative and a performance of the song by the band. Additionally, a carefully choreographed dance might be a part of the artists performance or an extra aspect of the video designed to aid visualisation and the repeatability factor. Sometimes, the artist (especially the singer) will be a part of the story, acting as narrator and participant at the same time. But it is the lip-synch close-up and the miming of playing instruments that remains at the heart of music videos, as if to assure us that the band really can kick it. (Steve Archer 2004)