INDIAN PREMIER LEAGUE

Presented by: Vishwas Wali Sagar Gurjur Abhijeet Gangoli Rakshith Suryanarayana Mahesh Babu

Introduction
Brainchild of Mr. Lalit Modi, President IPL. Launched by BCCI on the line of Footballs English Premier league (EPL). DLF secured exclusive rights for IPL title sponsorship at Rs. 200 Cr. For 5 years. Professional twenty20 cricket league created and promoted by BCCI and backed by ICC.

Franchisee owners
Broadcasters Sponsors Stadium Securities Logistics

Cricket in a new
format, combined with glamour(T20) Opportunities for marketers Chance for new talents Money making opportunity

Relationship with
franchisee owners Good rapport with the sponsors & broadcasters

Broadcast Social Media Multiplexes Stadiums

Managing travel and accommodation for

Sponsorships
Ad revenues Media Rights Franchisees(Ad, Merchandising etc)

the tournament.
Establishing the tournament schedule. Providing umpires and match officials & prize money

Customer Relationship
Franchisee gets share in central revenues paid to the

league. These included a share of league media rights, sponsorships, and money paid by league official suppliers.
80-20 share in stadium revenues. Getting new formats into the game to maintain audiences

interest.

Revenue Model

Distribution of Television Revenue (after production costs)

Year League % Team %

1-2

20

80

3-4

30

70

5-10

40

60

11+

50

50

Partners

Distribution