Professional Documents
Culture Documents
MADHAVA
RAO
Independent
writer
http://in.linkedin.com/in/shamanthrao
SUMMARY
Independent
writer
with
experience
and
expertise
in
covering:
*
Travel
*
Technology
*
Local
culture
Digital
marketer
with
leadership
experience
in
startups
and
rapid-growth
industries.
JOURNALISM
EXPERIENCE
Freelance
writer,
Various
publications
Ive
been
published
in
F
o
r
b
e
s
L
i
f
e
I
n
d
i
a
,
Mint(partner
newspaper
of
Wall
Street
Journal
in
India),
F o r b e s
I n d i a ,
India
Today
Travel
Plus,
Open
Magazine,
Pluggd.In
and
Outlook
Lounge.
My
published
work
is
at
http://www.bywaystar.com/category/published-work/
HONORS
AND
AWARDS
Recipient
of
Hughes
Communications
scholarship
for
academic
excellence,
awarded
by
IIM
Kozhikode(2009).
Honorable
mention
for
being
among
the
top
10
writers
in
the
WiFTy
Scholarship
2009
for
young
travel
writers,
awarded
by
the
International
Food,
Wine
and
Travel
Writers
Association.
(
http://bit.ly/tcjl2V
)
Third
runner
up
Conde
Nast
Traveler
India
Travel
Writing
Competition.
(http://goo.gl/VhLQJ
).
International
Semifinalist
Google
Online
Marketing
Challenge
2008
&
2009.
Finalist
in
the
Microsoft
Design
Challenge
India
2010.
Finished
among
the
top
10
design
teams
in
India.
Guest
speaker
at
programs
conducted
by
Indian
Institute
of
Management
Kozhikode:
Management
Development
Program
for
non-profit
organizations(2010)
.
Elective
course
Consumer
Driven
Marketing
(2010)
for
students
of
Post
Graduate
Diploma
in
Management.
E-summit,
the
Entrepreneurship
summit
of
IIM
Kozhikode(2011).
http://BywayStar.com
Email:
shamanth@gmail.com
EDUCATION City University Of New York New York City MA in Journalism Jan 2014(expected) Punch Sulzberger Scholar. Indian Institute of Management, Kozhikode Calicut, India Post Graduate Diploma in Management (MBA equivalent) March 2009 nd (Top 5% of class. Rank 2 / 185 in 2 year. Rank 6/185 across 2 years.) Indian Institute of Technology, Madras Chennai, India Bachelor of Technology July 2005 OTHER MEDIA EXPERIENCE sdsf df Columnist, Mint(partner newspaper of WSJ in India) Jun 2007 present I write a weekly quiz column for Mint(partner newspaper of Wall Street Journal in India). This is published every Saturday. Freelance Quizmaster April 2004 present Ive hosted quizzes for some of the top universities and corporations across India, including: Indian Institutes of Technology(Bombay, Madras), Indian Institutes of Management (Ahmedabad, Indore, Calcutta, Kozhikode), NIT Surat, College of Engineering(Pune), Pune IT Idol, Capgemini, Rotaract Club Pune, BITS Goa, BITS Pilani. Research Contributor , Synergy Adlabs(now Big Synergy) Jan 2005 April 2007 I designed content for quiz show Kaun Banega Crorepati(adaptation of Who wants to be a millionaire) OTHER EXPERIENCE sdsf df Head of Campaign Management(APAC), InMobi July 2011 to Apr 2012 I lead ad campaign execution across APAC for InMobi the worlds second largest mobile ad network. I head a team of 14 campaign managers responsible for executing ad campaigns worth more than $2 million per month for global brands. Vice President (Sales & Marketing), Greenlemon March 2009 July 2011 Grew an early stage web design & marketing startup 900% over 2 years. Intern, Yahoo! April 2008 June 2008 Conceptualized a marketing strategy for Yahoo! Small Business, a low cost website offering from Yahoo! Associate Consultant, Capgemini July 2005 April 2007 Worked with global banking clients to help launch credit card offerings in new geographies. EXTRACURRICULAR ACTIVITIES x All India National champion Quest quiz hosted by Axis Bank, 2007. All India National semifinalist University Challenge 2005 on BBC World. Winner of numerous intercollegiate and open quiz contests all over India. Won 6 golds, 3 silvers in athletic competitions at IIT Madras 800m, 1500m, 5000m. Participated at state level. POSITIONS OF RESPONSIBILITY x Founder IIT Madras Open Quiz (2004). With ~ 1600 participants, this was among the biggest live quizzes in India. Sports Secretary Narmada Hostel, IIT Madras(2002-03) headed scheduling, funding, selections etc. Founding editor Total Perspective Vortex IIT Madras features magazine(2004).