Kool cream chya jagi aplaya ice cream cha nav tak Targeting: An ice cream is for all

is the general saying But the target market of KOOL CREAMS in India will be children and youth living in India from different nationalities and cultures and whether they are male or female in the initial period . The ages of KOOL CREAMS target market range from 06 to 30 years old. The income of the target market is medium to high and from different educational levels. Marketing strategy of KOOL CREAMS is mainly to concentrate on the core proposition that states I prefer KOOL CREAMS because it is the only youthful place to share Magical Moments every day with friends and family while being spoilt with an unparalleled choice of wondrous ice cream flavor experiences .From this expression, it is clear that the target market of KOOL CREAMS includes families and friends who go to KOOL CREAMS to enjoy their time.