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  • Maruti Gypsy

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    ameyparsekar
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    The document compares two SUV models, the Maruti Gypsy and Tata Sumo. The Maruti Gypsy targets adventurous customers aged 25-40 for off-roading and is priced between Rs. 5.38 to 6.2 lakh. The Tata Sumo targets upper middle class families aged 30-40 as a trusted SUV brand priced from Rs. 5.45 to 7.10 lakh. The document also lists potential names for other SUV models.

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    The document compares two SUV models, the Maruti Gypsy and Tata Sumo. The Maruti Gypsy targets adventurous customers aged 25-40 for off-roading and is priced between Rs. 5.38 to 6.2 lakh. The Tata Sumo targets upper middle class families aged 30-40 as a trusted SUV brand priced from Rs. 5.45 to 7.10 lakh. The document also lists potential names for other SUV models.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    Maruti Gypsy

    Uploaded by

    ameyparsekar
    The document compares two SUV models, the Maruti Gypsy and Tata Sumo. The Maruti Gypsy targets adventurous customers aged 25-40 for off-roading and is priced between Rs. 5.38 to 6.2 lakh. The Tata Sumo targets upper middle class families aged 30-40 as a trusted SUV brand priced from Rs. 5.45 to 7.10 lakh. The document also lists potential names for other SUV models.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Maruti Gypsy

    Target Group: The target customers are people who like adventures and go for off-roading Age: 25 to 40 years Positioning: Build to take on any terrain in any condition Pricing: 5.38 to 6.2 lakh

    Tata Sumo
    Target Group: Upper middle class families Age: 30 to 40 years Positioning: One of the most trusted SUV brand delivering value to customers Pricing: 5.45 to 7.10 lakh

    Names

    Beast Rage Zoomba Taurus zeus monk Rhino

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