Research report on COMPARATIVE STUDY OF NOKIA MARKETING

Submitted In Partial Fulfillment of Requirements for the Award of the Degree Of BBA Of Punjab Technical University Under The Guidance Of MR. JAGJIT SINGH

Submitted by Bhupinder Narang Roll no.104142461752

B.I.S GROUP OF COLLEGE GAGRA (MOGA)

Certificate of supervision

This is to certify that Mr. Bhupinder Narang S/o S. Ram Nath Narang Roll No 104142461752 has completed the research project COMPARATIVE STUDY OF NOKIA MARKETING under my supervision in partial fulllfilment of BBA degree approved by ACITE of PTU.

Date: Place:

Signature of supervision Jagjit Singh gill

DECLARATION
I hereby declare that the research project COMPARATIVE STUDY OF NOKIA MARKETING titled is my own original work and this report has not been submitted to any university and institute for award of any professional degree/diploma.

Date: Place: Signature of candidate Bhupinder Narang Roll No: 104142461752

PREFACE
In this era, where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them, the cellular phones are at the very hot issue in this growing technology

The technologies in these cellular/mobile phones are enhancing and developing day by day, including new features of entertainment, and multiple options like imaging facilities, movie/animation features, sound technologies etc.

When the technology is the matter, every consumer/user prefers the latest, best and interacting featured technologies and also prefers these facilities in less cost. So, in this view, there is a very big and fast competition between many companies/manufacturers of cellular phones at the world level.

ACKNOWLEDGEMENT

I gratefully acknowledge the succor, support and favor extended to me and my project guide Mr. Amrit (Branch Manager), whose continuous supervision, expert guidance, ceaseless motivation and unfailing courtesy stood by me in executing this arduous work from its conception to completion. I wish to thank all department-heads who in spite of their pre occupation and busy schedule in the office, left no stone unturned in enhancing my knowledge, skills and will to achieve the desired target. The purpose of this acknowledgement will be incomplete if I fail to mention the continuous inspiration and support offered by the faculty of BBA of B.I.S Group of College. This project has given me the opportunity to work and observe from close quarters, the functioning of one of Indias largest and most prestigious companies. The completion of this project fills me with a sense of achievement and satisfaction.

Bhupinder Narang

Table of Contents

CHAPTER 1. Introduction 1.1 1.2 1.3 1.4 1.5 1.6 2. 3.

CONTENTS

PAGE NO.

Introduction To The Organization History Of Nokia Nokia Introduction S.W.O.T Structure Of The Company Mission Of Nokia

1 2-6 7-9 10-11 12-13 14 15-29 30 31 32 33

Review of literature Research methodology 4.1 Research design 4.2 Sources of data collection 4.4 Limitations of the study

4. 5. 6. 7. 8. 9. 10.

Data Analysis And Interpretation Results And Findings Growth Strategy And Marketing Strategy

34-47 48 49-50 51-52 53-54 55 56-57

Reorganizations and Recommendation Suggestions And Conclusions Bibliography Annexure