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    Depth interviews were carried out among the customers. They were asked to tell with which brand thy will like to go if given a choice without any financial or any other limitations.

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    Depth interviews were carried out among the customers. They were asked to tell with which brand thy will like to go if given a choice without any financial or any other limitations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views2 pages

    Research Peport

    Uploaded by

    Rizwan Riaz
    Depth interviews were carried out among the customers. They were asked to tell with which brand thy will like to go if given a choice without any financial or any other limitations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Research Report

    Hafiz Muhammad Asad Muneer 802-MBA-11 Dated: September 27, 2012

    Title:

    Which company is market leader in the laptop manufacturing brands in Pakistan?

    Depth interviews Depth interviews are carried out among the customers. They were asked to tell with which brand thy will like to go if the are given a choice without any financial or any other limitations. Sample size of 75 people was selected. And the results are as follow Brand Name Dell Hewlett-Packard Acer Sony Compaq Samsung Electronics Lenovo Apple No of Customer who are interested to buy 26 14 7 8 4 3 0 13 Percentage 35 19 9 11 5 4 0 17

    Personal interviews with salesmen Frontline salesmen have a mastery of notebook computer information because they have to 1

    know what they are selling. One retail shopkeeper has the data of last month sale of laptop which was as under.

    Brand Name Dell Hewlett-Packard Acer Sony Compaq Samsung Electronics Lenovo Apple

    Rank 1 2 3 4 5 6 7 8

    No of Laptops Sold in August 2012 23 22 21 16 14 8 5 1

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