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IDEATION Maik de Rooij

1512994
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Content
Design goal Interaction vision Research Whats next?
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I want people to feel proud of their neighbourhood


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Committed and tender Like a mum with her just born child
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Current interactions
Face to face (46%) or phone (21%) Online communication increases

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Pride
Owning an unique product Achieving something that the product
facilitates

Being able to use a complex product


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pleasant unpleasant EMOTION

APPRAISAL goals CONCERN standards attitudes object interaction activity self others

STIMULUS

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Schijaan

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Methods
Survey and interviewing

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First results

Neighborhood Rating
6 5 5 4 4 3 2 2 1 1 0

Amount of Votes

10

Rating Score

happy in neighborhood proud of neighborhood knows neighbors well active in neighborhood


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involved in neighborhood contacts in neighborhood interest in neighborhood

research

Whats next?
Continueing research

Start interview sessions

Develop ideas further

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