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SWOT ANALYSIS AS PER 2012

STRENGTH Product offering spread over various categories of nonalcoholic beverages ensures wider customer base. Robust distribution network ensures steady flow of business for the company.

WEAKNESS Insignificant growth in profit margins reduces the companys financial flexibility.

OPPORTUNITY

THREATS Declining demand for Strategic transaction with Coca- carbonated soft drinks can Cola would improve the render substantial financial companys operating scale and losses to the company. streamline its cost structure. Increasing consumption of Expanding product portfolio and private label non-alcoholic market share by forming beverages to further shrink the strategic tie-up with top selling companys revenue. Intense brands. Growing market for competition could significantly functional drinks in Europe to inflate the companys cost boost CCEs top line growth. structure thereby decreasing its profit margins.

Strategic intent of coca cola Coca cola strategic intent is there to be a coke within the reach of every human being on the planet. This seemed ilke a crazy idea at the time but think about how prevalent coke product are this days , by setting a developing a vision of the future and developing long term goals , coca cola made an enormous strides in developing there brand

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