Project Report

Consumer Behavior Submitted To:

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Submitted By:
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PMAS University of Arid Agriculture Rawalpindi University Institute of Management Sciences

Contents
Contents..................................................................................................................... 1 1 |Page

Introduction:............................................................................................................... 4 About the Product:......................................................................................................4 Raw Material use in Shoes:.........................................................................................5 Additional Material Used:............................................................................................5 Product Attributes:......................................................................................................5 Benefits of the Product:..............................................................................................6 Price Comparison with Competitors: ..........................................................................6 Targeting:................................................................................................................... 7 Geographic: ...................................................................................................7 Demographic:.......................................................................................................... 7 Brand Name:...............................................................................................................7 Logo:........................................................................................................................... 8 Distribution:................................................................................................................ 8 Marketing Channel:.................................................................................................... 8

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Cox Is
Comfort Occult Xtraordinary

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Introduction:
As we know that a person can be best described with his shoes we have come up with a unique and simple product COX Shoes. These days in our hectic lives, we face a general problem of bad odour from a pair of shoes worn by us for long duration. People sitting close to us or in our nearby surrounding start getting irritated as well as they get bad smell that is more than difficult to bear up. So, to overcome this problem we have come up with a solution for you COX SHOES with a special fragrance oriented pads, so as to secrete a pleasing odour all the while schedule without being embarrassed. Using this once will make you a loyal believer of its advantages, which industry has never witnessed before. Since our pads are replaceable, we are also providing two extra pads with our shoes free. Each pad can be used regularly for six months. Since we are also targeting health and as it is said that health is wealth so we have come up with an added feature of our shoe that is there will be acupressure points, so that customer will be relieved from major health problems which come up due to stress and over exertion. Our shoe will also be available with different fragrances (mild & strong) accordingly.

About the Product:

1. COX shoes behave like an extension of the foot, which is a complex structure of bone, muscle and fatty tissues. 2. Cox shoes provide the user with a comfortableness and uniqueness to the maximum.
3. Cox shoes avid range of fragrance pad gives the consumers a varied range to choose

from. (the inner part of fragrance pad is so designed that it will fit only to COX shoes)

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4. The fragrance provided with the shoes will save the user from embarrassments arising from bad odor. 5. Cox shoes feature of acupressure will not only seek to health problems but also dilutes problems of leg sprains and muscle strains.

Raw Material use in Shoes:

To enhance performance, sophisticated shoe structures are employed which make use of viscous and elastic foam materials such as ethylene vinyl acetate (EVA) and polyurethane (PU). The use of viscous plastics in the heel area serves to absorb the impact forces during the initial ground contact, and provides the foot with a soft cushioning effect.

Additional Material Used:

1. KELVAR (Used to enhance the quality) KEVLAR is one of the most important manmade organic fibers ever developed. Because of its unique combination of properties it is used today in a wide variety of industrial applications. The fiber possesses a remarkable combination of properties that has led to its use in a variety of commercial products since the 1970's. Fibbers of KEVLAR consist of long, interconnecting molecular chains produced from polyparaphenylene terephthalamide. 2. Material used in making of fragrance pad and acupressure point

Vegetable tanned sheepskin Active carbon filter prevents odor Slightly padded with latex foam Fragrance Breathable leather shoe liner protects the inside of shoes from dampness, bacteria causing odor

Product Attributes:
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Provides freshness to feet by its pleasant smell. Acupressure will act as a reliever of pain. Replaceable fragrance and acupressure pad(the inner part of fragrance pad is so designed that it will fit only to COX shoes) Pioneered in comfort Available in varied range of price and size with a warranty of 1 year.

Benefits of the Product:

Profitable business High Comfort level Design according to the customer need Health benefit Affordable Entry and exist barriers are low

Price Comparison with Competitors:

Since the product has added features and enhanced quality so the product will be perceived similar to product in upper middle and in lower middle category so the price of the product will be compared with competitor.

Brand Category

Price range Rs.

Product Range

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Junior ,dress,, casual ,

Servies

700-3500

RUNNING, TENNIS,TRAINERS, BASKET BALL, etc.

Junior ,dress,, casual etc Dress , Casual , Ladies , etc

Bata

700-2500 1500-5500

Borjan

Italian

1500-3500

Dress , Casual , Ladies

Hush puppies

1700-4500

Dress , Casual , Ladies

Cat

2000-6500

Dress , Casual

Targeting:

Geographic:
More focus on cities because people believe in trying innovative, new and better products and to meet the daily needs in their life also in small cities and villages.

Demographic:
Age: 14 years and above. Gender: Male and female both. Income: earning above Rs 20000 thousand P.M. Occupation: Students, Athletes. Employees

Brand Name:
The brand name of our product is Cox

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Logo:

Distribution:
The packed products are handed over to company distributors to deliver it to whole sellers. These whole sellers push product to retailers and through retailers reaching by consumers.

Marketing Channel:
A proper marketing campaign is launched for promotion of our product to create awareness as well as product demand.

Suppliers

Production Process

Distributor

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Super Stores (retailers)

Customers

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