A presentation of New product

launching
Smart Shoes that helps you to loose
your weight
 Our product: zozo weight loss smart
shoe
• A person can be best described with his shoes
We have come up with a unique and integrated
manufactured shoes.
 Process of conversion of body mass into energy

• Weight loss occurs when a large amount of

calories or fat is turned into energy through
excercise or activity. That waste is then released
from the body in one's urine, stool.
• It works as kinetic energy turns into heat &
subsequently heat burns fat.
• Kinetic energy is the movement energy of an
object. Kinetic energy can be transferred between
objects and transformed into other kinds of
energy.
 This electric circuit converts Kinetic energy into heat
and this heat burns body mass as amplifying 10 times
 Raw materials used in shoes
• Viscous and elastic foam materials such as
ethylene vinyl acetate (EVA) and polyurethane
(PU).
• Sophisticated electric circuit .
• KELVAR -Used to enhance the quality.
• KEVLAR is one of the most important
manmade organic fibers ever developed.
 General Features of KEVLAR:

• High Tensile Strength at Low Weight·

• Low Elongation to Break High Modulus .
• Low Electrical Conductivity·
• High Chemical Resistance·
• Low Thermal Shrinkage·
• High Toughness (Work-To-Break)·
• Excellent Dimensional Stability·
• High Cut Resistance·
• Flame Resistant, Self-Extinguishing
"microwobbleboard" soles are split into three sections.
"microwobbleboard" soles are split into three sections.

• The back is crafted to form a "dense,

contoured heel strike area"
• the middle is a "soft, less stable mid-footbed"
and
• the front of the sole is tipped with a "mid-
density toe cap section".
Blood circulation while
we walk
 the shoes do reduce
pressure on the
sole, and are
incredibly
comfortable
 The shoes, with
their soft material,
help people with a
lot of heel pain
 Position
The positioning tasks consists of three steps:
Identifying a set of possible competitive
advantages upon which to build a position
Choosing the right competitive advantages
The company must then effectively
communicate and deliver the chosen position
to the market
 Market Segmentation
• Dividing a market into smaller groups of buyer
distinct needs, characteristics, or behavior
who might require separate products or
marketing mixes.
 Geographic
• State (Coverage) : Dhaka, Khulna,
Chittagong, Barisal, Rajshahi,Rangpur

• Region ( Coverage) :35 Districts

• Global Coverage : India, Sri lanka, Pakistan,

and Dubai
 Demographic
• Occupation : Fatty Students , Retired
personnel, House wives, Fashion lover people

• Income : People having high higher

income
 Behavioral

• Benefits : Quality, service, Stylish

• User Status : Regular user, Potential user
• Loyalty Status : Strong, absolute
• Consciousness : Aware, knowledgeable
Marketing mix of zozo smart shoe
Products :
Its also works as power house
It’s the boot with Gym built-in
 Product attributes

• It helps to reduce weight

• Provides freshness to feet by its pleasant smell.
• Acupressure will act as a reliever of pain.
• Replacable fragrance and acupressure pad
• Pioneered in comfort
• Best for athletes
• Style quotient also maintained
• Available in varied range of price and size with a
warranty of 1year
 Pricing
Important factors for pricing decisions:

What is the cost to produce the products

The amount of consumer are prepared to pay for
it
Restrictions on pricing that are imposed by
regularities body
Its price range would be between 4000 to 7000
Taka per pair.