Excello

Make it a habit

Product & Innovation Management

DIGITAL HOME
GYM

SUBMITTED BY-
Dennis David- 21M107 Madhur Mishra- 21M115
Krishnan M R- 21M114 Samiksha Agarwal- 21M126
Shubham Sood- 21M132 Vineet Kumar Gupta- 21M138
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What kind of good is our product?

CONSUMER DURABLE
Durables last for more than 3 years and the digital
home gym is a one-time purchase to fulfill all the
exercise needs at home

SPECIALITY

Meant for specific purpose, More comparisons and

bigger ticket size
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CAN IT BE USED BY END-USERS ONLY? OR CAN IT BE RE-USED FOR INDUSTRIAL PURPOSE? OR

BOTH?

Both
• The major market is the end-users as they can easily
gauge their performance of their workouts at their
homes
• Gym owners can also keep the equipment at their
gyms to allow users to measure their exercise by
themselves - Capital Item
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CORE, GENERIC AND EXPECTED LEVEL FOR YOUR PRODUCT

CORE
GENERIC EXPECTED
Health Management by
tracking our day to day Providing ability to enhance LEVEL
To provide other benefits like

activities of our workout strength and fitness monitor to showcase workout

training session of user

Achieving the workout goals By providing fixed or choice.

of an individual adjustable resistance

 VALUES
Save Time SAFER
PRIVACY

Stick to our fitness Freedom to do our

routine exercise

PERSONALISE THE
GYM
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NICHE IN THE SEGMENT

NICHE SEGMENT
• Fitness freaks
• Busy Corporates
• Lavish Spenders
• Young Adults
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COMPETITORS

• Gym Chains
• Market Leaders: Mirror and Tonal • Online home workout sessions
• Health Monitoring Applications
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INNOVATION MODEL

Disruptive Innovation
• Occupies less space
• Easy installation at home
• Digital weights
• In-built personal trainer
• Pre-loaded workouts
 USE OF IT
• Bio-Technology engineering
• Custom Workouts
• Progress Tracker
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WHAT IT TOOLS WILL YOU USE ?

Link Peripheral technologies that will provide users additional

functionalities.

• Connect with fitness apps to transfer data about the workout.

• Enable users with the ability to record the exercises done

• Provide tips & safety warnings to users about using the

product
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PERCEIVED ATTRIBUTES OF YOUR PRODUCT
THAT WILL HELP IT TO BE DIFFUSED AND
ADOPTED IN THE SOCIETY EASILY

Convinience Practicality Fitness

• A single machine will enable
customers to perform multiple
workouts in the convenience of
their home
• Vary the intensity of the
workouts based on needs
• It occupies relatively less space
as an all in one equipment
• The cost can easily recovered
over the long life of the product
• It provides a whole body
exercise and raising the
rate of calorie burning.
• Help track and evaluate the
progress over a period of
time
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CORE, COMPLIMENTARY, PERIPHERAL TECHNOLOGIES

CORE COMPLIMENT PERIPHERAL

Electromagnetic resistance
ARY
Automatic sensors and It has tons of videos to

technology and machine tracking devices that track out showcase workout training

learning that helps people to your performance and adjust sessions of user choice. and its

simulate and control weight according to your needs wall Mounted technology
makes it easier to keep in the
home.
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Who will be your source of new technology?

How will you procure the technology?

• Collaborations with existing players in the fitness industry will enable

us to build a product that will be supported across multiple
ecosystems.
• Accommodating their services through integration in the product will
mutually benefit both parties.
• Additional add on services can also be provided through such
collaborations as a subscription model.
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IS YOUR PRODUCT A BRAND-EXTENSION, FLANKER, OR A
NEW BRAND?

NEW BRAND
This is the brand's main offering. This
product is being launched as a new brand on
the market. The main goal behind this is that
we aim to establish a form of brand
identification in which customers must
recognize a product solely by its brand
name.