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    samiksha agarwal
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    The document discusses a target market segment of middle class individuals looking for value and variety in tier 1 and 2 Indian cities. It profiles a persona named Ashwin Kapoor, a 25 year old single sales consultant living in New Delhi earning 10 LPA who enjoys cricket and books and values financial independence. His psychographics show he is an economic purchaser not focused on brands.

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    The document discusses a target market segment of middle class individuals looking for value and variety in tier 1 and 2 Indian cities. It profiles a persona named Ashwin Kapoor, a 25 year old single sales consultant living in New Delhi earning 10 LPA who enjoys cricket and books and values financial independence. His psychographics show he is an economic purchaser not focused on brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views6 pages

    Untitled Presentation

    Uploaded by

    samiksha agarwal
    The document discusses a target market segment of middle class individuals looking for value and variety in tier 1 and 2 Indian cities. It profiles a persona named Ashwin Kapoor, a 25 year old single sales consultant living in New Delhi earning 10 LPA who enjoys cricket and books and values financial independence. His psychographics show he is an economic purchaser not focused on brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Introduction

    Segments
    ● Middle Class people who look for value for money products with a variety of
    offers.
    ● Mostly people residing in tier 1 and tier 2 cities where there is omnichannel
    presence of the brand.
    ● Mostly millennials will prefer this brand.
    Personas-Demographics

    Name: Ashwin Kapoor

    Age: 25 years

    Profession: sales consultant

    Location: New Delhi

    Income: 10 LPA

    Education: B.com

    Marital status: Single


    Personas-Psychoraphics

    Hobbies: Playing Cricket and Reading books

    Lifestyle: Economic purchaser and not much brand conscious

    Values: Financial Independence

    Motivations: To become financially independent


    Empathy Map

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