Analysis of TVC

Meril Splash Soap

 Hello!
WE are…….Group
8
Mohammad Sakib Sujaet -132 1591 660
Mohammad Murtoza Ali Quader -132 1591 660
Munmun Rahman -131 1656 060
Rahima Binte Sharif -131 1028 060
Fariha Rahman - 131 0605 660

Mir shahinur Islam - 131 1551 660

 Company
Background
 ▧ Treasure Consumer Understanding

▧ Offer Consumer Products at Affordable Price

▧ Maintain a Congenial Working Environment

Mission a
▧ Sincerely Uphold Responsibility towards
Government and Society
 ▧ Attempt to Understand the
Vision Unique Needs of the
Consumers
 ▧ Consumer

▧ Employee
Value

▧ Society
 Tagline

“As unique as you”

Brands
 Product Branding
▧ To end something well, the beginning must be
great…this goes with the phrase “all’s well that ends
well”
▧ Suits the skin type of the people of Bangladesh
taking into account the various skin problems
▧ Offers 4 revitalizing variants with new fragrances
enriched with the goodness of Mother Nature
Brand Performance
• Ingredients
• Reliability
• Effectiveness
• Style and Design
• Price
 Positioning

• The brand positions itself on the basis of benefits it

provides

• It has got its unique smell and packaging

• Targets the female population between the age of

16-35

• Sales promotion and personal selling is also there

for this brand
 Competitors

• Among the internationally recognized brands

are – LUX, Dove, Irish Spring, Fa, etc.

• Local brands include Keya, Jui, Aromatic,

Cute, so on.
 Fresh is
Beautiful
Aired: 27th July 2014
Durtion of the TVC: 80 seconds
Title: Fresh is Beautiful
Agency: Sun Communications
Director: Mustafa Sarwar Farooki
Casting: Nusral Imroze Tisha and other artists.
 “
“সৌন্দর্য গায়ের রং নয়, ফ্রেস মানেই
সুন্দর.”
 Story Line

▧Story is based on the stereotypical views

of the Bangladeshi people regarding the
dark skin.

“Is being fair the only form of beauty?

Beauty can exist in white, black.. and
brown.”
Storyline
 End Message!!
Beauty is not in the color of the
skin. (Please) Think a little fresh.
Meril Splash!
“Beauty is freshness”.
 Target Audience
“ফর্সা কালো নিয়ে তৈরী এই বিভেদের ক্ষতটা আর কত গভীর হলে আমরা বুঝবো ...
সৌন্দর্য গায়ের রঙে নয়
একটু ফ্রেশ চিন্তা করুন”

Geographic: Demegrophic:

Gender: Female
Country: Bangladesh Age: 16 – 35
Target Area: Rural, Urban, Sub- Life Cycle: Married, Unmarried
Cost: Affordable
urban Income: Middle Income Group
Climate: Hot, Cold. Occupation: Student, Housewife, Job
holders
Education: Not Necessary
Psychographic:

The youngsters who are slowly breaking free of the stereotypes .

 The Channel Selection and
Placement

TV Channel:
Maasranga,NTV,SATV,Channel,EkattorTV, Bangla
vision, MaasRanga TV etc.

Time:
Commercial Break of Bangla natok,
Entainment talk show,Musical program etc.
 Analysis

 Break Through The Cutter:

 Unique storyline
 Fairness – No , Beauty is Freshness

 Memorable:

 Concept wise unconventional

 Popular Song
 Analysis

 Localization :

 Operating in Bangladesh

 Endorsed By eminent TV artist Trisha

 Common Faces of Bangladeshi girls

 A popular Rabindra Sangeet

 Analysis

 Cinematography& Tune:

 Picturization- Soothing & Comfortable

 Tune -Soft & Melodious

 Brand communication effectively

 Think fresh campaign

 Deliver core values
 Deep understanding of consumer
 Social message

 Change the perception

 Freshness not fairness
 Promote campaign through social
network media
Response of the consumer

 met the self- actualization need

  make "connections“
 Out of the box idea
 conclusion

The marketers of Meril splash have done a quite

fantastic job in the think fresh campaign.
They've reached consumers mind and change
their judgment on complexion.
 Thanks!

Any questions?