Brand
Brand – Slurpy Spicy:
Noodles
Create a digital
activation plan for
Slurpy Spicy
Noodles on a
national scale.
Core USP
Slurpy Spicy Noodles is a new
brand to be launched in Nepal
and currently offers one flavor,
that is Korean Ramen. The taste
is touted as ‘ spicy and delicious
‘ and is reviewed as one of the
best Korean Ramen flavors to be
introduced in Nepal.
Context
Slurpy Spicy Noodles is a Biratnagar based FMCG brand
that is looking to launch its premier Korean Ramen
product with vegetarian and non-vegetarian flavors that
will be targeting the hot and spicy segment of the noodle
market.
The challenge is how do we now make it a national
brand? How do we capture the attention of the people
and position Slurpy Spicy Noodles as one of the top
noodle brands of the country?
Are you up for the challenge?
Strategic Challenge
Make sure that you sell the brand’s USPs with the
precise placements across digital platforms. Keep in
mind the TG (Target Group) here and focus on precise
digital media activations that would propel Slurpy Spicy
Noodles to the level of recognition of the main Noodle
brands of Nepal. You are encouraged to find new and
trend breaking activations here.
The target audience are women and men between 13
and 40 years old who are only acquainted with the top
FMCG brands. This TG relies on the trusted and
sometimes ventures for the new as well.
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These consumers also often say:

“I buy the flavors as they are trending and everyone is

trying them...’’

“The parents choose the old trusted brands.’’

“The TG is swayed by ads and their placements in their

field of interaction online and digitally.”

Please read carefully the key guidelines

for this challenge below.

Go’s:

The use of innovative but effective ideas for the digital medium is what we are looking for. Try
and incorporate this in accordance with the latest digital trends so you give us an edge in the
market.

The digital ideas and activations must still meet the basic category needs: introducing the brand
to the Nepalese populous.

Digital Media impact should be in the core of your ideas.

Your ideas should also clearly reflect the benefits of the product.

The digital trends that you look into should make the brand stand out

How can you get the maximum traction out of existing online and social media platforms with the
ideas you present.

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No Go’s:

Do not suggest overly generic and ordinary digital ideas that have been repeated constantly in
the market.

The digital activations should not only have simple ideas like boost and sponsor rather the
advent and use of new digital tools is highly encouraged.

To submit your idea, please use the Easy Submission Form

Please upload your pitch presentation and digital media plan across atleast 3 months (planning
more than that will be reviewed as extra credit).

Describe your launch concept and how your ideas will benefit the brand and achieve the
objectives set. Size Limit for Presentation: 80 MB

The deadline for submission is November 11, 2021

For further queries

please contact

info@maxmedia.com.np

Disclaimer
The aforementioned brands are all fictitious that have been created for the purpose of the competition.
Any resemblance to the following is purely coincidental and unintended.

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