Digital Product Concept: LULULEMON

VIRTUAL FIT EXPERIENCE

Concept name…
Vision Statement
Enhance customer engagement and satisfaction by offering a personalized, interactive,
and convenient fitting experience.
Current State Pain Points / Problem to be Solved
Enhance customer engagement and
satisfaction by offering a
personalized, interactive, and
convenient fitting experience.
Potential Impact / ROI of a lululemon Offering
•Increased customer satisfaction and loyalty.
•Reduction in returns and exchanges due to
improved fit accuracy.
•Valuable insights into customer preferences and
purchasing behaviors.
•Competitive differentiation and brand positioning
as a leader in digital innovation.
Digital Product Concept
Possible Opportunities for lululemon
1.Virtual Try-On: Customers can visualize how Lululemon
products fit and look on their body using AR technology.
2.Personalized Recommendations: AI-powered algorithms
analyze customer preferences and past purchases to recommend
products tailored to their unique style and needs.
3.Fit Assessment: Utilizing body scanning technology, the
platform provides accurate measurements and fit recommendations
for each customer.
4.In-Store Integration: Seamless integration with Lululemon
stores allows customers to access the Virtual Fit Experience both
online and in-store
Risks and Challenges
Online Experience
1.Customer browses Lululemon's website or mobile app.
2.Customer selects Virtual Fit Experience option and follows prompts to input
measurements or utilize AR try-on.
3.Customer receives personalized product recommendations and fit assessments.
4.Customer completes purchase with confidence, knowing they have found the perfect fit.
In-Store Experience
5.Customer visits a Lululemon store and interacts with in-store digital displays or kiosks.
6.Customer engages in the Virtual Fit Experience, receiving personalized recommendations
and fit assessments.
7.Customer tries on recommended products in-store, guided by virtual fitting assistance.
8.Customer makes a purchase or places an order online for home delivery.
 Concept name… Proposed Digital Product or Service

Product Description
1.Personalized Fit: Customers receive accurate measurements and fit recommendations tailored to their body shape and preferences, ensuring they find the perfect fit for their athletic apparel.
2.Convenience: The Virtual Fit Experience offers a convenient and hassle-free shopping experience, allowing customers to try on products virtually from the comfort of their own homes or in-store using digital
displays and kiosks.
3.Confidence: With the ability to visualize how Lululemon products fit and look on their body through AR technology, customers can shop with confidence, knowing they will look and feel great in their purchases.
4.Time Savings: By eliminating the need for multiple trips to the store and trying on numerous items, the Virtual Fit Experience saves customers valuable time, making the shopping process more efficient and
enjoyable.
Visualization or Description of Customer Experience Minimum Viable Product Features / Functionality

1.Virtual Try-On Feature: The MVP should include a

basic virtual try-on feature that allows customers to
visualize how Lululemon products would fit and look on
their body using augmented reality (AR) technology. This
Customer Benefits feature should support a limited selection of key product
categories, such as leggings, tops, and sports bras.
•Convenient and hassle-free shopping 2.Basic Fit Assessment: Implement a basic fit assessment
experience. functionality that collects minimal customer
measurements, such as height, weight, and body shape.
•Confidence in finding the perfect fit. This data will be used to provide general fit
•Access to personalized product recommendations for selected products.
3.Online Integration: Integrate the Virtual Fit Experience
recommendations. seamlessly into Lululemon's existing website and mobile
app. Customers should be able to access the virtual try-on
•Seamless integration between online and feature directly from product pages and receive fit
in-store experiences. recommendations while browsing.
4.Limited Product Range: Limit the initial product range
available for virtual try-on to a few popular styles and
sizes. This will reduce development complexity and allow
for faster implementation of the MVP.