Digital Product Concept: VIRTUAL FIT AR

Digital Product Concept: VirtualFitAR Digital Product Concept

Vision Statement
Revolutionize the retail adventure by enabling customers to employ their mobile devices for envisioning themselves or fellow
shoppers adorned in any clothing or accessory from the in-store collection. Access the current assortment catalog and witness a
plethora of style combinations, colors, and customization possibilities. Integrated AI capabilities automatically propose additional
apparel and accessories that harmonize with the customer's current selections or align with their past preferences and purchases.

Current State Pain Points / Problem to be Solved
1. Customers currently face limitations when it comes to
experimenting with clothing and accessories that aren't physically
present in the store.
2. Additionally, they lack visibility into the array of accessories that
aren't on the store shelves.
3. Determining suitable or stylish clothing and accessory pairings
poses another challenge. What customers truly desire is the ability
to instantly visualize customization possibilities, explore various
color combinations, and much more right on the spot.
Possible Opportunities for lululemon
1. A real-time Augmented Reality mobile app to digitally “try on”
clothing and accessories on themselves, their friends and family, etc.
2. AR capability to show customization options visually AI engine to
auto-suggest accessories, complementary clothing items, style
combinations, sport-specific clothing, etc., to be AR visualized in real-
time, based on what the guest is looking at in the moment and their
body type and size
3. Social media integration so that a guest can post pictures of
themselves digitally wearing the items they just purchased (using
digital clothing) prior to receiving the physical item

Potential Impact / ROI of a lululemon Offering Risks and Challenges

Achieve a surge in clothing and accessory sales, driven by: 1.Can real-time AR technology deliver the speed and precision needed to
•Elevated up-sell and cross-sell opportunities for complementary ensure a seamless and enjoyable user experience?
clothing and accessories. 2.Do retail establishments offer dependable, high-speed Wi-Fi to support
•Enhanced customer loyalty resulting from convenient access to an the smooth operation of customers' mobile devices?
expansive range of easily visualized choices and customization .
features.
•Amplified community engagement and heightened social media
interactions, all facilitated through the exclusive Lululemon mobile
app.
Concept name… Proposed Digital Product or Service

Product Description
A mobile application's user interface and the AI-driven engine with a database on the back end, empowering instant AR visualizations and automated
recommendations for clothing and accessories, whether they are presently stocked in the store or ready for shipment to the customer.

Visualization or Description of Customer Experience Minimum Viable Product Features / Functionality

Mobile app for IOS and Android that performs real-time AR
visualization
1. The guest connects to the store's network and downloads the • Catalog functionality for guest to search and pick clothing items
Lululemon mobile application. They utilize their mobile device and accessories of interest
along with the app to observe themselves in a mirror or another • Social media integration
shopper using the mobile device camera or by linking to the camera • Digital versions of clothing and accessories in inventory to
within the MIRROR platform if it's available in-store. provide guests with digital pictures or videos of themselves
2. Guests have the flexibility to test out physical clothing and wearing the digital versions of the clothing and accessories they
accessories found within the store, as well as virtually experiment bought do the same for these points
with clothing and accessories not physically present in the store.
They can then visualize any combination of physical and digital
items using the AR application.
3. Customers are given the option to pick from customization choices,
various color palettes, and different item combinations, either as
recommended by the app or selected from an app menu. They can
make purchases directly within the application or collaborate with
an educator to complete their purchase.
4. Following their purchase, guests can use digital versions of their
acquired items to craft social media posts, send text messages, or
engage in other forms of communication to share their recent
purchases