Digital Product Concept: Athlete360

Concept name… Digital Product Concept

Vision Statement
To revolutionize the guest experience by leveraging technology to seamlessly integrate the
athlete's extensive assortment of apparel and accessories into the physical and digital realms,
empowering guests to explore, understand, and connect with the athlete's performance-driven
products.
Current State Pain Points / Problem to be Solved Possible Opportunities for lululemon
• Limited Assortment Visibility: Guests can only see and try
• Immersive Virtual Showroom: Utilize VR and AR to showcase
on a limited selection of the athlete's products in stores, the athlete's complete product range.
leading to a fragmented understanding of the full • Personalized Recommendations: Leverage data insights for
assortment and its technical features. tailored product suggestions.
• Lack of Immersive Experience: Guests struggle to • Seamless Integration: Develop a user-friendly interface
envision how the athlete's products fit their individual integrating digital and physical retail.
needs and preferences without physically trying them on, • Educator Empowerment: Provide educators with a mobile app
resulting in hesitation and lower purchase confidence. for personalized guidance.

Potential Impact / ROI of a lululemon Offering Risks and Challenges

• Enhanced Guest Engagement: Athlete360 increases guest
engagement, fostering brand loyalty and advocacy.
• Increased Conversion Rates: Personalized recommendations
and immersive experience drive higher conversion rates.
• Up-sell and Cross-sell Opportunities: Seamless integration
encourages exploration of complementary products, boosting
average order value.
• Data-driven Insights: The digital product generates valuable
guest preference data for inventory optimization.
• Technological Limitations: VR and AR technologies may face
constraints, such as hardware requirements, adoption barriers,
and potential learning curves for guests and educators.
• Integration Complexity: Ensuring smooth integration of the
digital product with lululemon's existing IT infrastructure and
systems requires careful planning and coordination.
• Privacy and Data Security: Safeguarding guest data and privacy
is crucial when implementing personalized recommendations
and collecting user information.
Athlete360
Product Description
Athlete360 is a cutting-edge digital platform that revolutionizes the guest experience by leveraging virtual reality (VR) and augmented reality (AR)
technologies. It offers an immersive virtual showroom where guests can explore and understand the complete range of branded apparel and accessories
related to the partnered professional athlete. Athlete360 provides personalized recommendations, seamless integration with physical retail spaces, and
empowers educators with enhanced product knowledge, creating a seamless and engaging customer journey.
Visualization or Description of Customer Experience
Upon entering a lululemon store, guests are greeted by knowledgeable staff
who introduce them to Athlete360, an exclusive digital experience. They
explain the concept and its benefits, enticing guests to participate. Guests are
then guided to a designated area within the store where they are provided
with VR headsets or AR-enabled devices. Once the VR/AR setup is complete,
guests are transported into a visually stunning virtual showroom, immersed in
a virtual environment that replicates the ambiance and aesthetics of a
professional athlete's training space. An introductory video featuring the
partnered professional athlete is played, setting the stage for an authentic and
inspiring experience. Guests are free to navigate the virtual showroom,
surrounded by a vast array of virtual displays showcasing the athlete's
complete product range. Through AI-powered algorithms and guest
preferences, Athlete360 provides personalized recommendations, guiding
guests towards products that align with their fitness goals and style
preferences. Detailed information about each product's technical features,
fabric technology, and performance benefits is easily accessible. Guests can
also "virtually" try on products within the virtual showroom, allowing them to
see how the items fit and complement their body shape. After exploring the
virtual showroom, guests seamlessly transition back to the physical retail
space, where knowledgeable educators equipped with a mobile app provide
personalized guidance and recommendations. Guests can then proceed to the
checkout counter, where staff members assist with the purchase process.
Post-purchase, guests are encouraged to provide feedback on their
Athlete360 experience and may receive personalized recommendations and
exclusive offers related to the athlete's collection. The Athlete360 digital
experience enhances the guest journey, bridging the gap between the digital
and physical retail experiences.
Proposed Digital Product or Service
Minimum Viable Product Features / Functionality
• Virtual Showroom: Guests use VR headsets or AR-enabled devices to
explore a digitally rendered 3D environment replicating the athlete's
training space with realistic textures, lighting, and audio effects.
• Personalized Recommendations: An AI-powered recommendation
engine employs machine learning algorithms to analyse guest data,
including preferences, previous purchases, and browsing history, to
offer highly tailored product suggestions based on real-time inventory
availability.
• Product Information: Interactive hotspots provide in-depth details
about each product, including specifications, fabric technology,
performance benefits, care instructions, and customer reviews.
• Virtual Try-On: Advanced augmented reality technology enables guests
to virtually try on products by overlaying virtual clothing items onto
their real-time camera view, allowing them to visualize fit and
appearance.
• Seamless Integration: The digital experience seamlessly integrates
with the physical retail space through a synchronized system that
ensures real-time inventory accuracy between the virtual showroom
and physical store.
• Checkout and Payment: Secure and efficient payment gateways enable
guests to complete purchases digitally, with integration into various
payment providers and mobile payment apps for a smooth and
convenient transaction process.
• Post-Purchase Engagement: A comprehensive customer relationship
management (CRM) system captures guest feedback and preferences,
leveraging data analytics to generate personalized recommendations
and exclusive offers delivered via email, push notifications, or a
dedicated mobile app to enhance customer engagement and
retention.