Professional Documents
Culture Documents
M1 IBR
IBIKUNLE KOUDY
VETE ELISE 2020 - 2021
COELHO CHLOÉ
REBELLES MANON DIGITAL MARKETING
H&M: Overview!
NUMEROUS BRANDS
It includes COS, Monki, Weekday, H&M Home, Arket.
Together, the brands offer customers a wealth of
styles and trends in fashion, beauty accessories, home
wear.
COMPETITORS
Its most direct competitor it is no doubt, the
Spanish giant Zara. Uniqlo, Gap, ASOS & Stradivarius
are also strong actors.
Mix Marketing: Product 👔
- WIDE RANGE: MEN, WOMEN, CHILDREN AND
HOME FURNITURE
- SEASONAL CLOTHES
- REASONABLE QUALITY
Basic Trend
Cheap
- Fast Fashion
- Up to date fashion
- Affordability
- Uniform Global Brand
- Celebrity Endorsements
- Tailored ads as per locations & demographic segments
Mix Marketing: Physical Evidence & People
Anti
Discrimin 120’000
Facility atory employees
Exterior WW
Facility 71% of
management
Interior are women Wide
H&M Target
Magazine Group
Customer Experience
Flexible Service
Innovation & adapted to fast
Tech demand
Multichannel
Not available in
physical shops Social Media at
It consists in temporary the of CE
collections, outlets,
candles, Christmas /
Halloween / Easter
Editions.
Cloud Infrastructure
HR practises have evolved. They are
becoming more flexible and gong towards
hiring devOPS and software engineers with
a background in Data management,
Analytics, AI and cloud infrastructure.
Processes
Automatization
Data & Cookies
Automatization of warehouses and H&M is using customer’s data and
logistics hubs, RFID tagging, delivery check where customers click on
solutions, and advanced analytics
more in their digital platform to
predict trends.
Supply Chain
H&M has incorporated algorithms in Voice APP
their supply chain to improve product
One of the first voice applications to
cycles, inventory optimization &
ever be released within the fashion-and
customized fashion
interior segment. They’re developing
unique creation of high definition
human holograms in Augmented
Online Delivery Reality.
Where orders are received in a
computer system and based on these
orders, the relevant product from the
inventory is shipped to the delivery Real Time Big Data
service provider
H&M analyzes every aspect of their
supply chain from product design to
The 10% manufacturing to distribution
In order to stimulate and grow its through digital communication
online presence, is offering 10% off across the supply chain, by using big
every product if you open an online data and analytics
account
Our Recommendation Pack
Link Building
Collaborations It distributes the company’s content to a
Pic celebrities and designers that are broader audience while driving traffic
in line with the eco - friendly back to H&M websites. It is a search
responsible values for partnerships engine opemizaeon. A useful tool to do
this is Google Analyecs.