A M P L I F Y | T R A N S F O R M | R E S O N AT E

L O G O S 1 9 F Z E
C o m p a n y P r o f i l e
2 0 1 9 - 2 0
Logos19 is a progressive business organization, with a distinctive focus on innovation in technology, leadership, world changing ideas, and
design. The company's Strategy 6 innovation practices help clients use contemporary trends and accelerate growth to transform brands and
businesses for success.

We are a team of 50 individuals with our core competencies divided in the regions of Design, Development, Digital Transformation, Data
Science, Professional Services, Content, Advertising and Strategy.

Discarding the old rules of businesses, Logos19 sets out to chronicle how changing companies create and compete, to highlight new
business practices, and to showcase the teams and individual who ore inventing the future and reinventing business. We believe in
research-based recommendations, close tracking wherever possible and exceptional creative work.
Missi n
Bringing revolutionary change in our clients' technology, e2e business and
marketing efforts to make it distinguishable and transcendence.

Visi n
To become leading technology, professional, and marketing firm by providing
world-class solutions that gives a loud impact to our clients' business objectives.
 Our Core Values
Digitally Yours

Client Integrity Creativity and Team

Satisfaction And Loyalty Innovation Strength
 Digital
We provide complete spectrum of digital offerings that enhance visibility and online presence of
your brand in a revolutionized digital world.

SEO, PPC, Mobile E-commerce Programmatic Digital Media Conversion Rate

Online Advertising Advertising Performance Marketing Planning & Buying Optimization
& Marketing

Social Media Content Email & SMS Marketing Community Digital PR Branding &
Marketing Marketing with automation Management Designing
 Technology
We provide transformational solution for your brand using technology which guarantees superior brand
image and provide an all-round technological solution to increase operational efficiency.

Website Design Mobile Desktop Customized Web Hosting & Email

& Development Development Application Applications Solutions

ERP & CRM Point of Sales Ecommerce HTML5 Banner Ads BI Dashboard
& Inventory System Solutions

Artificial Technology & Learning SEO

AI Chat Bot
Media Sentiment Analysis Management System
 Content and Production
We provide complete spectrum of our content offerings that provide an all-round solution for catapulting
your brand farther than you can think.

Photography Videography Animation & Aerial Cinematography

Explainer Videos

Corporate Event Commercial Advertising

 Consultancy
With a broad spectrum of multidimensional professional expertise, we are equipped with all the required skillsets to deliver
all the associated aspects of organizational and business development ventures and we act as positive force ensuring
gainful change and transformation of the organization into a competitive entity at Global and national levels by establishing
competitive advantage into real time return on investments and ultimately profits.

Sentiment Semantic Market

Analysis Research

Digital Data
Transformation Transformation
Our Clients

Clifton | Tariq Road | Hyderi

What’s the brand?
Adidas UB19 is one of the most popular shoes that Adidas has ever launched. The shoe has been designed specifically for runners and now was
being launched in Pakistan, Karachi.

Campaign Objective
The objective of the client was to create awareness for Adidas UB19 in Karachi and generate footfall for the store located at a famous Shopping
Centre in the city.

Campaign Soul
The soul of the campaign was to show performance of the shoe for running, and what could have been better than a marathon runner endorsing
the product.

Visuals
Key Artwork were provided by the Principle, adaptations of the artwork and visuals for the collaboration with Sohail Sardar (the athlete) were made.
Post Design
 ADIDAS UB19

Collaboration with
Sohail Sardar (The Athlete)

Results
The campaign generated
interest among target market.
The campaign was a success
and the footfall increased
significantly because of the
campaign.
What’s the brand?
Adidas Yeezy first came on the scene in 2015. It’s a product of the collaboration between Adidas and global rap star Kanye West. The shoe is
associated with high street fashion all over the world and has finally made it to Pakistan, Karachi in 2019.

Campaign Objective
The brief from the client was simple to build hype for Adidas YEEZY in Karachi which will lead to pre order registrations.

Campaign Soul
Logos19 pitched a unique campaign with slogan “Become a part of a global movement!” The cult of YEEZY is a popular slogan all over the world and
this slogan was based on this concept. This campaign not only helped establish exclusivity of the product but also created curiosity about who’ll be
the lucky one to join the Cult of YEEZY.

A Device Model Tracking hook mechanism was developed and Installed on the Landing page, Pre Order Registrants could get themselves registered
on the customized landing page, this hook coupled with Highly targeted Advertisement resulted in audience having phones worth AED 5K+ being
redirected to the Landing page via Facebook/Google Ads.

Famous Celebrities like Ali Kazmi were used as a influencer to promote the exclusivity of the shoe.
What’s the brand?
Adidas UB19 is one of the most popular shoes that Adidas has ever launched. The shoe has been designed specifically for runners and now was
being launched in Pakistan, Karachi.

Campaign Objective
The objective of the client was to create awareness for Adidas UB19 in Karachi and generate footfall for the store located at a famous Shopping
Centre in the city.

Campaign Soul
The soul of the campaign was to show performance of the shoe for running, and what could have been better than a marathon runner endorsing
the product.

Visuals
Key Artwork were provided by the Principle, adaptations of the artwork and visuals for the collaboration with Sohail Sardar (the athlete) were made.
 ADIDAS YEEZY
Visuals
Principal artwork was provided by the Brand, utilizing the
artwork we created aesthetic adaptations to be used on
multiple forums.
 ADIDAS YEEZY

Result

The campaign generated interest among target market. 1000

of people signed up for the opportunity to pre-order YEEZY.
Overall the campaign was a successful one resulting in more
than expected Pre-Orders.
 Clifton | Tariq Road | Hyderi

RAMADAN AT DOLMEN
(Campaign)

Campaign Objective
Objective of the said campaign was to showcase all the
activities through digital platform and convert people from
digital to actual Mall Football.

Campaign Soul
Dolmen Mall is a particularly special place to visit and stop
during Ramadan with Family, Friends, Guests and tourists to
gain precious insight to one of the most important event of
Muslim Community.
 Clifton | Tariq Road | Hyderi

RAMADAN AT DOLMEN
(Campaign)

The Plan
- Was to link the offline Lucky Draw and activities to digital audiences online. Where they can enter the lucky draw
by providing their details and then showing a code they receive on their phone at the mall Physically. Audience also
could know at a glance about all activities held online.
 Clifton | Tariq Road | Hyderi

RAMADAN AT DOLMEN
(Campaign)

The Plan
Also Created Online Contests and Activities to engage audience online and create a top of mind recall. We went live
from happening at the mall as well.
 Clifton | Tariq Road | Hyderi

RAMADAN AT DOLMEN
(Campaign)

What we Achieved?
With the help of these footfall centric ideas, footfall at the
mall increased by
5%
Over 7,000 plus online Registrations and 95,000 plus page
visits
 MYDOCTOR.PK NOW
Oladoc.com (SEO)

MyDoctor.pk is one of the top healthcare apps in Pakistan recently securing $1.1 Million in
funding. The issue they were facing with their platform was that they had 14000+ Doctors but
they were not generating enough appointments. Their Model worked on a commission per
appointment and their competitors were getting ahead.

Generating Doctor appointments is by for one of the most difficult tasks we have faced on
digital. So, we studied the nature of our audience and different overlaps. We identified high
amount of people searching for specific doctors, their location, timings, contact details. Upon
research we got to know that people that were recommended doctors through word of mouth
sought to google to find relevant details about doctor.
 MYDOCTOR.PK NOW
Oladoc.com (SEO)

Keeping this in mind we designed a Search based Campaign organically ranking top Doctors on first position leading to Mydoctor.pk. This was
a pull-based strategy.

Result: Appointments rose considerably for in search doctors and now they are being approached by the other Doctors that want higher
number of appointments.

The second challenge was to spoon out target audience on platforms where we were using the push marketing strategy. Here our challenge
was to find patients and show doctors relevant to their Health Needs.

Here we used the strength of our content marketing team to develop Articles using click baiting such as “Top 10 Foods People with Diabetes
should avoid this Eid”. By tracking audiences reading this article we were able to find out people having diabetes and people related to
patients with diabetes. Out next set of carousel ads showcasing diabetologists to this set of audience resonated well and resulted in
appointments. We took the same strategy to other platforms as well.
OUR OFFICES

Regional Office: Suite No 2, Ground Floor, 15

C ،3rd Sehar Commercial Ln, Lane 3 DHA,
Karachi.

RO: Office 28, 3rd floor, Snow White Complex,

Shahra-e-Faisal, Karachi, 75350

Head Office:
• 3504 Manazel Alsafa Business Bay, Dubai
• Office # FLH-00587, Building B1, Floor-1,
Ajman Free Zone, Ajman, UAE

43
 THANK YOU
GET IN TOUCH

Office # FLH-00587, Building B1, Floor-1, www.logos19.com

Ajman Free Zone, Ajman, UAE

+971 52 558 8132 (UAE) info@logos19.com