5/9/2020 Every Advanced Google Search Operator You Need to Know

Advanced Google Search Operators

Here are the advanced Google search commands and operators
you need to know.

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Cache
Using the cache operator, you can find out what the most recent
cache of a specified webpage is. This is useful for identifying when
a page was last crawled.

Example use:

cache:websitename.com

Allintext
This operator will help you find whether all the terms that you are
looking for shows up in the text of that page. This operator,
however, isn’t pin-accurate because it won’t look for text on the
page that appears close together.

Example use:

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allintext:content social links

Intext
This operator is a more global operator that allows you to find any
terms showing up on a webpage in any area – like the title, the
page itself, the URL, and elsewhere. This is useful if you want to
perform research into how others’ on-page SEO footprints are being
categorized by Google.

Example use:

word one intext: other term

Inposttitle
If you are performing blog research, this operator is useful for
finding blogs with certain search terms in the blog title.

Example use:

inposttitle:weight loss goals

Allintitle
This search operator is a great way to find blogs that match the
content you are writing about. For example, you could
use allintitle to research what others are doing for that particular
topic. Then, you could write your post to be better than theirs.

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Example use:

allintitle:how to write content for seo

Intitle
This is a narrower operator that will help you find more targeted
results for specific search phrases. If you wanted to find pages that
are all about “drawing with micron pens” for example, the following
is how you would use it:

Example use:

intitle:drawing with micron pens

Allinurl
This one allows you to find pages with your requested search terms
within the URL in internal search pages. For example, say you
wanted to perform research on pages on a site that had the terms
“drawing tablet”. You would use the following:

Example use:

allinurl:amazon drawing tablet

This will bring up all internal URLs on Amazon.com that have the
terms “drawing tablet”.
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Inurl
If you wanted to find pages on a site that has your targeted search
term in the URL, and the second term in content on a website, you
could use this operator. This is useful for finding sites with strong
on-page optimization for the topics you are researching.

Example use:

inurl:drawing portraits

Allinanchor
This operator is useful for performing research on pages that have
all terms after “inanchor:” in anchor text linking back to the page.
Using this operator can help you find

Example use:

allinanchor:"how to draw anime"

Inanchor
It is possible to identify pages with inbound links that contain the
anchor text specified. However, data is only sampled and doesn’t
provide accurate global results.

Example use:

inanchor:"digital painting"

Filetype
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Do you want to find images that only fall under a specific file type
(e.g., .jpg, .png, or .gif)? This is a great way to narrow research on
infographics or memes. But, it can also help you identify stray
images and other files (like PDFs) that may have been picked up by
Google.

Example use:

site:domainname.com filetype:txt – inurl:robots.txt

This will help you find files on your site that were indexed by Google
but will exclude robots.txt from appearing in the search results.

Around()
Do you want to narrow the focus of your results to be super narrow?
This is a great way to identify search results where two or more
terms appear on the page, and also appear very close to each other
(denoted by the number in the parentheses).

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Example use:

digital drawing AROUND(2) tools

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Advanced Google Search Commands

Or
This command will help you search for pages that have one word or
the other.  If you wanted to find the words drawing or painting, but
not both, you could use this command to do so.

Example use:

digital drawing OR digital painting

Quotes (“word”)
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Using quotes around the phrases you are searching for will help you
find results that are exact match results, rather than the broad
results you will get with standard search.

Example use:

“search term 1”

Exclude Words: (-)

The minus sign is an exclusion symbol. This command will help you
exclude words that you don’t want to appear in the search results.
Say for some reason that you wanted to find pages that have the
word content marketing but not pages from Business Insider that
contain this phrase.

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Example use:

“content marketing -businessinsider.com”

Add words: (+)

You can use a plus sign to add words that you want to be included
in the search results.

Example use:

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“content marketing + SEO”

Site:
If you are in need of more specific results that are catered to a
single website, this command will help you bring those results up.
For example, if you wanted to search your favorite SEO website for
articles on 404 errors, you would use the following:

Example use:

“site:searchenginejournal.com 404 errors”

Related:
If you’re in a situation where you need any results that have more
than one website with similar content to a site you are familiar with,
just use the following:

Example use:

“related:domainname.com”

Info:
This one will help you find information related to the domain that
you are searching. It will help you identify things like pages with the
domain text on-page (not necessarily linked), similar on-site pages,
and the website’s cache.

Example use:

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"info:domainname.com"

Putting It All Together: How to Use

These Commands & Operators in the
Real World
It isn’t always easy to identify the best combinations of search
commands and operators that will help you accomplish your
objective. But, once you do, you will probably think “that is
downright cheating” because of all the information you can uncover.

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It’s not really cheating. You’re getting that edge you need to beat
your competition.

Below are a few ideas that you can use to take these operators and
use them to their fullest potential for a wide variety of SEO uses.
Feel free to use them to build your own SEO ideas and projects.

Dig Deeper Into Website Content Research

Many of these search operators can help you perform targeted,
useful research on content. From today’s most recent content on
SEO topics, to content talking about making the most amazing
bacon potato volcano with cheese. If it’s specific enough, these
operators are your friend when it comes to finding content ideas.

Exclude Specific Terms That Aren’t Helpful to You

Example use:

term1 -term2

Say you were doing research for SEO content that talks about
secure URLs, but you wanted to exclude anything that mentioned
404 errors. Because, for your purposes, 404 errors won’t help you.
The following would suffice:

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secure URLs -404 errors

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Exclude More Than One Term

Example use:

term1 -term2 -term3 -term4

If your content research revolved around 404 errors, but all you
want are pages that talk about 404 errors (and pages that do not
mention 404 errors for canonicals, 500 errors, and the like), you can
use this combination:

Example use:

secure urls -404 errors -canonicals -500 errors

Exclude Terms That Are Exact

If you want to find pages that mention technical SEO audits but do
not include 404 errors or XML sitemaps in the topical discussion,
this operator will help. Please note that it will include XML sitemap
unless it’s specified to exclude.

Example use:

technical seo -“404 errors” -“xml sitemaps”

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Technical SEO Audits

When done right, technical SEO audits can be complex and can
contain over 200 factors to consider fixing, especially for large
websites. But, it is not just about spitting out the results of a tool and
sending them to a client. Anybody can do that.

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Any SEO professional who is worth their salt, however, will put
together a custom strategy the client can use to prioritize SEO tasks
and get their site from where it is to where it needs to be. That’s
where the power of a technical SEO audit comes in.

Using advanced search operators can help you drill down to the
nitty-gritty details of how Google sees and indexes a website.
Without further ado, below are some ideas to get you started toward
expanding your use of these operators.

Identify How a Site is Indexed

Example use:

site:domainname.com

A tiny window into how a site is indexed by Google can tell you so
much about how to tailor your SEO efforts accordingly. Using
the site: operator is one of the simpler ways to do this, and you can
get an idea of the site’s index count as well.

The index result count can help you identify massive technical
errors on a large website. Say, for example, a site physically only
has 270 pages but Google is indexing 15,000 pages from the site.
This could range from incorrectly generated pages from on-site
search, to issues arising from an http:// to https:// transition, and
redirects not working properly.

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Remove Multiple Subdomains

Example use:

site:domainname.com -inurl:stage -inurl:dev -inurl:staging

If you work on a messy, large international brand website that

continues to have issues with staging sites being indexed, but you
don’t care about the staging site, this operator can help you exclude
all of those messy staging site subdomains.

Drill Deep Down Into Non-Secure Pages and Audit

Your http:// to https:// Transition
Example use:

site:domanname.com -inurl:https

This example use excludes the https:// url, but you can also include
it by removing the minus sign. Using the operator in this way can
help you audit your http:// to https:// transition. This will give you an
idea into how Google is indexing your new https:// pages as
opposed to their http:// pages.

Finding Duplicate Content

Example use:

site:domainname.com “content search term”

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Say you wanted to find out how much a website’s internal duplicate
content was being indexed by Google. The combination of these
operators will help you do this.

This is useful for gaining a surface insight into how many results are
returned by the search term. After finding this out, you can use a
tool like Screaming Frog to really dig deeper and find those
duplicate content pages that are presenting problems.

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