Professional Documents
Culture Documents
E-Commerce
LlE retailing is directly selling to the
customer who will be end user.
Tangible good are divided into physical good and digital good.
Malls
Generalized stores
Specialized store
Franchise stores
Malls
Collection of individual stores.
The mall management only provides the physical location where the retailer can
create his outlets.
The franchise would be responsible for the marketing advertising and supply of
merchandise.
More recent forms of traditional retailing
Direct mailing
Telemarketing
Vending machine
Corresponding e retail store of traditional retailing
Specialized e store they specialize in a particular product line
Apart from specializing a particular product line by the help of Internet has
allowed specialize in a particular class of buyer and seller. Ex: lastminute.com
Last minute.com allows last minute purchase of travel tickets, gifts to be matched
among last minute sellers of the same item.
Benefits of E retailing
To the customer
Convenience
Better information.
Competitive price
Customization.
Benefits of E retailing
To the business
Global reach
Mass customization
Targeted marketing
Size
Number of outlets
Visibility
Location
Store atmosphere
Store layout
Price
Variety of goods
Key success factors for e retailing
Size
Visibility
Location
Price
Models of e retailing
Specialized e stores
Generalized e store
E mall
E broker
E service
Specialized e stores
Two types of specialization
Case studies
Amazon.com
1-800-flowers
CD now
Basic features of an e retailing system
A website must provide
Search facility
E malls
Case study
Value America
Walmart
E malls
Cyber space is rented to cyber e stores to sell their goods.this store can be
specialized or generalized e stores.
Case study
Yahoo store
Direct selling by manufacturer
A number of manufacturer with well known brand name product have chosen to
use the internet to carry out the direct selling
No intermediaries are required so less cost for customer and more profit for
manufacturer.
Supplementary distribution channel
Traditional retailer have turn to internet and created e store following may be the motivation
to do so:
A customer may want a particular type of product then e broker may determine the
supplier that can provide those goods.