DIGITAL LEADERSHIP

WHAT IS DIGITAL?
“Applying the culture, practices, processes & technologies of the
Internet-era to respond to people’s raised expectations.”

-Tom Loosemore-
DIGITAL TRANSFORMATION
D I G I TA L T R A N S F O R M AT I O N
Bank Industry Media Industry
DIGITAL LEADERSHIP &
DIGITAL Digital leadership is needed to
TRANSFORMATION transform our organizations to be fit
for the Internet-era, through a
process of building new capacities,
structures and ways of working.

So, what does digital

leadership look like?
 Adopting new Business Model

Rethink your Reassess revenue Optimize your

Establish your
product for the and pricing penetration and
place in the digital
digital audience strategies
ecosystem distribution
 Confirm that you  Turn product  Small payments  Set the right
are focused on the innovation into an can have a big balance between
right business ongoing process payoffs direct and third
 Make the decision  Ensure your  Freemium models party distribution
to build, acquire, or content stays should not be  Focus on fast
divest. unique and overlooked growing media
compelling  Revenue streams channels.
will diversify
 Four Stages of Digital Maturity

BEGINNING REALIZATION

STAGE 1 STAGE 2
› Just starting to think about digital innovation and the › Business plan in place, digitalizing some business
business case. elements.

MATURING DIGITAL LEADER

STAGE 3 STAGE 4

› Digitalizing many business elements, with measurable › Digitally transformed, integrated systems, strong
performance impacts. growth from digital channels.
 What makes a digital leader?

Early adoption of advanced

A digital vision and business case
technology

Chief
An agile product development
process Digital A digital team to drive change
Officer

A culture of innovation A customer centric mindset

 Digital Leadership:

Examples of Brands that Reign Supreme

Thank You