Harshan Balamurugan TP039612 Asia Pacific University Mobile Commerce Final Exam

Question 1

In the modern era, a user is exposed to various smartphones that exist in the current industry.
Mainly diving them into different ecosystems. The main denominating factor is either
choosing the android platform or the IOS platform. However, it is not always the
specification that determines the superiority of the device. The software and technology
involved makes a difference. For example, both cars can have a powerful V8 engine that
produces 480 horsepower. However, one car is equipped with certain technology and safety
features and the added fuel efficiency, and the other car is stock as in designed for its high
power drive only. From the consumers point of view, they would always opt for the car that
has better technology and cost savings and safety features.

Altough both vehicles are generically the same, the one that has better features and
technology gets sold more. Putting this into perspective, any mobile device with high
specifications can exist however, the functionality and the technology that it uses, determines
the value of the device.

Selecting the correct mobile commerce technology is important for the success of the project.
Here are five reasons why:

1. User experience: The correct technology potentially provides a smoother and

seamless user experience for customers. This would potentially increase the customer
satisfaction rate and customer loyalty towards the application.

Benefits: Increased ROI, Customer Loyalty, User Engagement, Winning the

competition.

2. Technical feasibility: Implementation of the right technology ensures the project is

technically feasible. Equipped with required features and functionality ensuring the
application works at its efficient levels with high satisfaction rates.

Benefits: Aids in the planning phase to avoid issues and provides an estimation of the
required costing.

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Harshan Balamurugan TP039612 Asia Pacific University Mobile Commerce Final Exam

3. Cost effective: The right technology that aligns within the allocated budget for the
project assists to ensure the project is cost effective while facilitating to provide the
required features and functionalities.

Benefits: Identifies project scope, cost determination, improves recommendation and

implementation.

4. Scalability: This means the application can handle the increasing number of users and
transactions that takes place within the application. Using the right technology is vital
to ensure the stability / scalability.

Benefits: Prep for future growth of the application.

5. Security: Secure technology can assist in protecting sensitive data. Such as customer
details, payment information etc. Having good secure technology reduces the risks of
data breaches, imposters, and frauds.

Benefits: Multiple preventions of cybersecurity risk, increases customer trust and

loyalty towards the application.

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Harshan Balamurugan TP039612 Asia Pacific University Mobile Commerce Final Exam

Question 2

Another popular term used to define / describe mobile commerce is m-commerce. It has
become an increasing element for businesses in the recent years due to the growing number
of people utilizing mobile devices. Which are used for the online purchase of products and
services. The points below are the top 3 fundamental mobile commerce strategies which
determines the success of its business strategy.

1. Mobile-first approach: The initial approach gives importance to the mobile’s user
experience over other platforms that exist in the market. Such as laptops, chrome
book’s, tablets, and phones. Essentially, this ensures that the mobile version of the
website must be optimized for the ease of use for other types of devices. Also
providing a seamless shopping experience for the customers.

2. Omnichannel integrations: This is a strategy that provides customers with the fully
integrated shopping experience. They offer a seamless shopping experience across all
its channels. For example, online stores, physical stores, mobile applications,
catalogues and on-site pickup or products.

3. Personalization: A personalized experience increases customer engagement and

satisfaction rates. This method is achieved by the product recommendations based on
customer personalization. For example, targeted promotions and displaying content
based on customers search history or customers preferences.

Hence by ensuring these strategies are implemented the business will lead to an overall
success.

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Harshan Balamurugan TP039612 Asia Pacific University Mobile Commerce Final Exam

Question 3

The following list below are features of a mobile commerce application for a supermarket
/ grocery online shopping experience with the explanation of the effectiveness:

Title Explanation
Product Search This would be a feature that allows the
customer for an easier search for products.
An effective feature because it saves the
customers time and effort searching for a
particular product in need which eventually
leads to a more pleasant shopping
experience.

Example: Customer that is searching for cat

food via the app will be directed a page
which offers cat food from multiple brands
and vendors based on location. Nearest to
furthest along with pricing and the quality
of the product.

Shopping List This is a feature that will allow customers to

create a list of items that is intended to
purchase. It can be saved and easily
accessed for future shopping as well.
Benefits of this feature is helping the
customer to stay organized leading to more
efficient shopping experience online.

Example: A customer with the intention to

build a pc by buying parts online. He / She
will be able to make a shopping cart list to

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Harshan Balamurugan TP039612 Asia Pacific University Mobile Commerce Final Exam

stay organized as it requires a lot of parts to

build a PC. This will also allow the
customer to buy within the allocated budget
they had set.

Product Information This feature provides detailed information

of the respective products. Elements like
images, reviews, ratings, product
description are to be displayed to the
customer. Benefits are it helps customers
make informed purchasing decisions with
increasing the transparency of the online
shopping experience.

Example: A new customer who is used to

the conventional methods of shopping is
trying out on mobile commerce for the first
time. Information and reviews of the
products being sold will be of great
assistance towards this customer. Making
them gain more trust and increased
confidence to purchase the product via the
application.

Delivery & Pickup Options This is a feature that allows customers to

have a preference of choice of delivery date
and time. Whether it is to be delivered at
home or scheduled for a pickup at the
physical store. Benefits: Improving the
overall shopping experience as shipping and
delivery options are flexible.

Example: A customer who made a recent

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Harshan Balamurugan TP039612 Asia Pacific University Mobile Commerce Final Exam

purchase would not be home for delivery.

This will allow them to schedule the
delivery for another day which is more
convenient or the option to opt for picking
up the item from the designated store.

These are the features that should be implemented which will greatly improve the mobile
commerce shopping experience. Overall with an increasing number of customer satisfaction
and engagement leading the business to have higher sales.

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Harshan Balamurugan TP039612 Asia Pacific University Mobile Commerce Final Exam

Question 4

To answer this question, Show’s Pay m-commerce application is an assumption made.

The Show’s Pay m-commerce application has a couple of implications for consumers and
security measures that can be implemented. Which should be applied to protect the
application and its users.

Implications

Implication Explanation
Convenience The application does provide consumers
with a convenience of making purchases
either online or in physical stores. The
feature of scanning QR codes in regard to
payment functions eliminates the
requirement for physical cash or credit
cards.

Increase Of User Engagement The application offers customers to have a

personalized shopping experience. Which
includes the ability to track their deliveries,
purchase histories and receiving promotions
and deals. This eventually increases the
level of engagement towards customers and
the increase of customer loyalty and
satisfaction.

Better Data Collection The application utilized both for online and
store purchases will provide better data to
be collected by the organisation. Examples
of this data can be customer preference and
consumer behaviour based on the
interaction on the application. This will

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 Harshan Balamurugan TP039612 Asia Pacific University Mobile Commerce Final Exam

assist Sohow’s to improve on offers and to

personalize the online shopping experience
for their customers.

Security measures

Security Measures Explanation

Encryption This must be ensured to protect sensitive
customer information such as payment
details and addresses. It will also be a
probable cause towards prevention from
cyber-attacks and data breaches.
Two Factor Authentication Two factor authentication is something that
should be highly implemented. It is a
security measure that requires the user to
provide additional information for
verification, such as a onetime code that can
be sent via a text message. This will be
prompted before accessing the application
and making purchases.

Finally, these security measures will assist in protecting the application and its users. It is
bound to increase the customers confidence in using Show’s Pay m-commerce application.

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