The FNB Challenge

Team Name: Falcon

Team Members:
Chhavi Diwan
Enakshi Mondal
Saloni Jain
Introduction of Nutrikorner

Food customs in India have always been based on scientific understanding. Eating
local foods at the correct times and in the proper amounts.

A single plate of home-cooked meals can have a lot of nutrients.

The goal of Tata Nutrikorner is to reintroduce these 'Ghar Ka Khana' ideals into the
debate.Tata Nutrikorner, like any other daily essential grocery brand, is primarily
sold offline.

Due to the lack of data flow from offline to online, this hampered the brand's agility
on the digital platform.
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Unique Features
• Locational Pricing: Some of the
Stock Keeping Units (SKUs) had
different pricing for different
geographic locations. For example –
the price of the coffee was different for
Mumbai and Delhi for this, we enabled
a PIN Code Validator
• a product in-house that asks the
visitors to enter the PIN code and
basis that we display the product
prices on the website. This is not a
usual Shopify function, but a creation
of yours truly.
• Back in stock alerts: When the
product gets out of stock,  the
customers are notified through email
regarding the product availability. This
not only helps in better customer
targeting but also provides a seamless
shopping experience

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 Value Addition

Subscribe and Save: This feature enables a user

to subscribe for a regular supply of the product.
A recurring subscription that eliminates the
process of going to the website and subscribing
regularly. Thus, helping the brand in enhancing
the customer life cycle and ensuring that it
makes life easy!

Content to Commerce Platform: The visitors can read

the content available on the website and then buy the
product. The articles, both informative and interesting in
nature,   drive the traffic on the website. Within the
articles, we embedded a ‘Buy Now’ button that saves
time and provides a great deal of convenience to the
customers

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Thanks!