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PURE DIVE RSIFI

CATI ON

Diversif ication provide s

numero us benefits tomana

gers, employ ees, owners

of the firmsan d to the firm

itself. Diversif ication through

mergers is commo nly

preferre d todivers ification

through internal growth, giventha

t the firm may lack

internal resource s orcapabi

lities requires.
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STRA TEGI C

REAL IGNM ENT

TOCH ANGI NG

ENVI RON

MEN T

It suggests that the firms

use the strategy of M& As as

ways to rapidly adjust to changes

intheir external environ ments.

When acompa ny has an

opportu nity of growtha vailable

only for a limited period

of timeslo w internal

growth may not be

sufficie nt.
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HUB RIS HYPO

THES IS

Hubris hypothe sis implies

that manage rs lookfor

acquisiti on of firms for their

own potentia lmotive s and

that the econom ic gains are

notthe only motivati on for

the acquisiti ons.

This theory is particul

arly evident in case of comp

etitive tender offer to acquire

a target. T he urge to win

the game often results

in thewinn ers curse

refers to the ironic hypothe

sisthat states that the firm

which overesti matesth e value

of the target mostly wins

theconte st.
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Theories of Mergers
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