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    Natalie Hanson
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    The document outlines strategies to increase sales for a company from $5.3M to $6M by the end of 2013. It identifies key product lines and customers, including duct products sold through electrical and retail suppliers, and center pivot irrigation parts sold to major irrigation companies. Strategies proposed include maintaining margins and customer value, improving customer service, targeting new customers and industries, and strengthening brand recognition and responsiveness.

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    The document outlines strategies to increase sales for a company from $5.3M to $6M by the end of 2013. It identifies key product lines and customers, including duct products sold through electrical and retail suppliers, and center pivot irrigation parts sold to major irrigation companies. Strategies proposed include maintaining margins and customer value, improving customer service, targeting new customers and industries, and strengthening brand recognition and responsiveness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    127 views1 page

    Gboxes

    Uploaded by

    Natalie Hanson
    The document outlines strategies to increase sales for a company from $5.3M to $6M by the end of 2013. It identifies key product lines and customers, including duct products sold through electrical and retail suppliers, and center pivot irrigation parts sold to major irrigation companies. Strategies proposed include maintaining margins and customer value, improving customer service, targeting new customers and industries, and strengthening brand recognition and responsiveness.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Increase sales from $5.3 M to 6.

    0 M by end of calendar year 2013 $400-500K Regional

    Duct Products
    Electrical Distribution -Graybar & Anixter 1 Retail: Menards Government (40-50%)

    Center Pivot Irrigation


    Drops, Weights, U-pipe, Drive shaft cover Weights=200-300k produced annually Large pipe

    Custom Profile
    Secondary operations low volume Large pipe Large profile

    20%

    75%

    5%

    1. 2. 3.

    Maintain good margins GSA growth Maintain customer value

    1. 2. 3. 4. 5.

    Customer Service Quick setup, Quick changeover VMI (Reinke) Dealer training Large Pipe (future) opportunity

    1. 2. 3.

    New Customers/ New industries Explore In-house tooling solution Focus on customization

    1. Electrical /Wholesale 2. Government 3. Industrial 4. Hospitality


    Original, well recognized Very responsive Unknown to final customer sold as Flexi Duct

    4 Major Irrigation Companies (OEM)


    Further Opportunities w/ Lindsay, Reinke

    1. 2. 3.

    New Customers New Industries Fuel Tank mfg, lighting, sporting goods Stay away from big commodities (e.g Water, gas, sewer, )

    Now Desired

    Recovering from quality service issue 9 yrs ago Very responsive to clients End user knows its a ****** product Become most responsive company Define Quality Achieve strategic partnership (s) 1. 2. 3.

    Unknown new Preferred partner for custom profile extrusion Maintain product/service consistency Quicker turnaround (Future) 1. Responsive 2. Valuable, trusting company 3. Deal with real people 4. Referral programs 5. Plastic Rep recall 4. 5. 6. Responsive= key Tool building capability + cost Offer engineering support

    Complete solution and execution capabilities Maintain customer loyalty

    1. 2. 3.

    Price vs. Perceived Value $ sensitive Trade name= Flexiduct Trade name Purchase incentive

    1. 2. 3. 4.

    Competitively priced Highly committed- service, product Direct lines to senior execs --Lose sales due to cost

    Face to face, web, Govt trade Shows (past)

    Website /Brochure, Tradeshows, OEM dealer show (past), Valley Supplier Summit (past), Husker Harvest Days (past)

    Direct Mail/ Email, Add salesperson to generate leads ( 12 states/ 500 miles), Web campaign, SEO/SEM, Word of mouth, Supplies Design Mfg Midwest show

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