Project Schedule

When finished with task initial your name under DONE tab, Update task work daily under % complete tab, update your daily work progress notes under 'task notes' with your initial & date. Once task is COMPLETE post onto separate GOOGLE DOC

Done?

TASK 1: Situational Analysis & Research Y/N Consumer/ Market Analysis Company Analysis/ Product Evaluation Competitive Analysis Primary Research- Intro, Objectives Primary Research- Survey Analysis Primary Research- Interview Analysis SWOT, Campaign Objectives Secondary Reserach- Intro

Due By 9/24/12 9/24/12 9/24/12 9/24/12 9/24/12 9/24/12 9/24/12

Person(s) Assigned NATALIE. AARON BRANDON AMANDA NATALIE AARON NATALIE NATALIE NATALIE

Start Date

Done?

TASK 2: Marketing Strategy -Seasonal

Due By

Person(s) Assigned Start Date

UNL Admissions Info NSE, Red Letter Day info

9/12/12 9/12/12

Brandon Aaron

UNL Union regulations/restrictions Survey Monkey question

9/12/12 9/12/12

Amanda/Sourabh AARON=TEAM

9/5/2012

Done?

Due By

Person(s) Assigned

DUE

% Complete Date Complete 0.5 50% 0.5 0 0 0 0.5

'To Do'

Edit, update exisiting documet. Add aaron input on Consumer Analysis, Write up offical Market Analysis for Finalize Company and Product analysis Finalize analysis- focus primarily on Best Buy, Walmart & UNL Bookstore Establish objectives, methods, goals and insights (intro page of research BPP) Summarize findings, type up official analysis- look at 'brand plan examples' in folder Summarize findings, type up official analysis- look at 'brand probs & opportunties -Compile & organize situational analysis info./research- buildplan examples' in folder collaborate w team and challenge, our big idea"

% Complete Date Complete

To Do'

0.85

0.15 0.75

Get info/speak with UNL Admissions to get info regarding what we are allowed to send out *ema brochure, etc* to parents/new students in summer during NSE - what are the rules/regulations/et UNL Housing (find out when students get the dorm checklist letter) online search for NSE & red letter dates, when are new students receving acceptance letter, goin Online search for Union dept- who to talk to about regulations/restrictions-- what we can do for in promotion (what kind of promotional advertising can we display in the union) -- who do we talk to tech store/what is allowed/ what is restricted/ etc. -- Sourabh- speak with Neil from Union Dept o AARON--Meet with Agency Red Research Director and compile survey monkey questions, publi

Date Complete

Notes

aron input on Consumer Analysis, Write up offical Market Analysis for Brand Plan Book is est Buy, Walmart & UNL Bookstore and insights (intro page of research BPP) nalysis- look at 'brand plan examples' in folder nalysis- look at 'brand plan examples' in folder collaborate w team and organize "biggest s info./research- build probs & opportunties --

ns to get info regarding what we are allowed to send out *email blast, direct mail, ents in summer during NSE - what are the rules/regulations/etc. - might need to contact ents get the dorm checklist letter) dates, when are new students receving acceptance letter, going to NSE and RLDto talk to about regulations/restrictions-- what we can do for incoming freshman al advertising can we display in the union) -- who do we talk to about re-decorating the restricted/ etc. -- Sourabh- speak with Neil from Union Dept on restricitons/etc. Research Director and compile survey monkey questions, publish and post

TASK NOTES

TASK NOTES Spoke with Barbra from admissions, she ran me through the process of getting direct mail sent out to our target demp. The good news is it is very simple to get a mailing lost of exactly who we want to target

Emailed people. Waiting to talk to 'em. Natalie, did you send me the list of questions by any chance that you wanted us to ask Neil?

TASK NOTES