TMCO Assessment Total Manufacturing Company (TMCO) is in its fourth decade of business specializing in one-step, concept-to-completion, metal manufacturing

services primarily for OEMs. TMCO provides services from any stage of product development including design, fabrication, paint and assembly. Since its inception TMCO has quadrupled in size and continues to position itself as a regional powerhouse in the metal fabrication business. As TMCO continues to grow, it looks to increase its sales from 30% to $40M by the end of the 2013 calendar year. Current sales primarily come from regional OEMs and clients without in-house production capabilities. TMCOs business is primarily driven by industrial projects, agricultural, custom fabrication, and from the sales of assembly & distribution. Industrial projects makes up nearly 40% of TMCOs manufacturing sales, continuing to be a key driver in the companys overall sales success. Industrially, TMCOs market consists of energy & structural construction companies who are primarily influenced through TMCOs on-site tours and customer testimonials. Currently, TMCO plans to increase its internal engineering support through outsourcing with engineering resources that will benefit the companys manufacturing production process. TMCO is also looking to add 1-2 automated production cells that reassure its 40% sales goal increase. Agriculturally, TMCO markets primarily within a 100 mile radius of Lincoln, Nebraska. Agricultural projects makes up roughly 20% of sales. Because of its large production capabilities, TMCO is looking to increase floor space to expand capabilities and increase volume of processing equipment and handling equipment. Custom Fabrication makes up roughly 15% of TMCOs manufacturing sales and is considered the companys lead generation, point of entry driver. Custom Fabrication has white label opportunities that require a high degree of automation that will help TMCO achieve a turnkey (e.g 3D bending machine). TMCO hopes to build strategic partnerships to build a unique turn-key assembly which will help them steer away from the commodity market and reach other companies who do not currently carry inventory. The final dot of turn-key comes from TMCOs assembly & distribution sales, which currently makes up 10% of sales and is the last stage of production before the final product reaches the customer. The assembly market consists of clients who dont have in house production capabilities. TMCO needs to strategize effective ways to communicate with this market to improve its quality assurance and quality control.

In general, TMCOs brand is perceived to be respected within its geographic areas of service, and is considered a one-stage production business. TMCO not only wants to furnish parts for products but wants to invest in advanced automation, to become a turn-key company that is involved in each stage of the development and manufacturing process. TMCO envisions how the company will help next. In order to reach the sales goal of $40M that TMCO has set for 2013, there must be an increase in automation advancement. By developing strategic partnerships with external engineering resources, TMCO can obtain useful information needed for TMCO product production. In order to focus on directed target markets and companies without in-house inventory, adding video to the TMCO website could be useful for providing onsite tours to interest potential clients. The site could serve as a main point of contact between TMCO and its clients OEM. Because many of TMCOs current clients are members of the Nebraska State Chamber, building a relationship with the Nebraska State Chamber can also work as an opportunity to increase client reach. Strengths Provide best service option Price competitive Single point of contact Quick turnaround Automation employees Handling reduction Cost efficiency Weaknesses Price sensitive Lack of service awareness Small production space No internal engineering resources Weak web presence