QUESTIONNAIRE A STUDY OF CUSTOMERS PREFERENCES TOWARDS VARIOUS MOBILE SERVICE PROVIDERS

Dear respondent, The present questionnaire has been designed to have an insight of the customers preference towards various service providers. You are requested to kindly spare some of your valuable time and provide answers to the fourteen questions contained in the questionnaire. The information provided by you will be kept secrecy and used for academic purpose only. Name: .. Contact no. : 1. Do you have any mobile connection? Yes No 2. How many mobile connections do you have? 1 2 3 More than 3 3. Which service are you using? Prepaid Postpaid 4. Which mobile connection are you currently using? Airtel Tata docomo MTNL Reliance Aircel Tata indicom Idea Other specify.. 5. Overall, how satisfied are you, with network service of your company? Very satisfied Satisfied Neutral Dissatisfied 6. Rank the following factors which influenced you to buy the service of your choice? FACILITIES 1 2 3 4 Price A B Network service C Brand image D VAS (Value added service) 7. Which facility attracts you the most? Coverage Low call rates GPRS Roaming facility

8. Rank the following value added services (VAS) which attracted you the most or retain the mobile service. VAS 1 2 3 4 A SMS Pack B Low call rates C Internet service D Full talk time 9. Rank which advertisement media has more impact on your decision? MEDIA 10. 1 2 3 4 TV A B Magazine C Internet D Newspaper How frequently did you change your mobile service provider? Within 1 year after every 1 year Every 2 years never changed 11. How much is your monthly expense on mobile phones? Less than 150 150-300 350-500 above 500 12. For how long are you availing the service of your current service provider? 1 year 2 years 3 years more than 3 years 13. Would you like to change your current service provider in future? Yes No If yes, then why?.................................................................... If no, then why?..................................................................... 14. If you want to change your service provider in future, which service provider would you prefer? Airtel Tata docomo MTNL Reliance Aircel Tata indicom Idea Any other, specify.