Scribd Logo
Upload

Welcome to Scribd!

  • Market Segments - Gautam

    Uploaded by

    Gautam Schaan
    2 views5 pages
    The document discusses various segments of The Walt Disney Company including media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Media networks generates the most revenue at 42% of total revenue. It also describes customer profiles for various Disney channels and networks. Some industry trends identified are increased competition, potential labor disputes, dependence on intellectual property, and vulnerability to economic conditions. The maturity section outlines challenges such as the decline of traditional media, slowing DVD sales, need to invest in video games, and impact of fewer moviegoers.

    Original Description:

    Original Title

    Market Segments- Gautam

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses various segments of The Walt Disney Company including media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Media networks generates the most revenue at 42% of total revenue. It also describes customer profiles for various Disney channels and networks. Some industry trends identified are increased competition, potential labor disputes, dependence on intellectual property, and vulnerability to economic conditions. The maturity section outlines challenges such as the decline of traditional media, slowing DVD sales, need to invest in video games, and impact of fewer moviegoers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views5 pages

    Market Segments - Gautam

    Uploaded by

    Gautam Schaan
    The document discusses various segments of The Walt Disney Company including media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Media networks generates the most revenue at 42% of total revenue. It also describes customer profiles for various Disney channels and networks. Some industry trends identified are increased competition, potential labor disputes, dependence on intellectual property, and vulnerability to economic conditions. The maturity section outlines challenges such as the decline of traditional media, slowing DVD sales, need to invest in video games, and impact of fewer moviegoers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Segment Size

    Customer Profile

    Market Segments

    Industry trends

    Maturity

    Segment size
    Segment Media Networks Parks and Resorts Studio Entertainment Consumer Products Interactive Media Revenue $15,857 $11,504 $7,348 $2,415 $719
    Parks and Resorts 30% Studio Entertainment 20% Consumer Interactive Products Media 6% 2% Media Networks 42%

    Customer Profiles
    Subscribers (Millions) ESPN Disney Channel Worldwide ABC Family SOAPnet A&E Life time television The history channel 394 Million (Domestic) 178 Million (domestic) and 255 Million (International) 99 Million (Domestic) 76 Million (Domestic) 100 Million (Domestic) 100 Million (Domestic) 99 Million (Domestic) Customer profile Young audience (Median age: 29) Children Family and News Mothers and Fathers

    Industry trends
    Industry competition in terms of creativity and innovation has pressurised Disney to stay ahead Labor disputes are likely to disrupt the company operations and adversely affect the profitability of any of their businesses Walt Disney businesses is highly dependent on the existence and maintenance of intellectual property rights in the entertainment products and services the company creates Changes in public and consumer tastes and preferences may result in reduce demand for Walt Diney products and services Changes in U.S., global, or regional economic conditions could have a negative effect on the profitability of some of the companys businesses. For Eg Exchange Rates

    Maturity: Market Life Cycles


    Decline of traditional media and rise of influential technologies like YouTube and Apple I tunes Slowing DVD Business: Fortunately Disney derives a large portion of its revenues from syndication of its content the impact Video Games Investment: Tackle Age compression Exposure to Movie attendance: the advent of online video and a rising amount of piracy has led to slow or flat growth in movie attendance, causing studios such as Disney to re-evaluate their film distribution methods

    You might also like