New Financial Models & E-Finance

Financial Models in Organisational Behaviour & Marketing Management

Ronak Jain 4111033033

Equity Theory
Equity theory is a theory that attempts to explain relational satisfaction in terms of perceptions of fair/unfair distributions of resources within interpersonal relationships. Theory asserted that employees seek to maintain equity between the inputs that they bring to a job and the outcomes that they receive from it against the perceived inputs and outcomes of others. It focuses on determining whether the distribution of resources is fair to both relational partners.

Definition of Equity
Indviduals Outcomes/Indviduals Input = Relational Partners Outcomes/Relational Partners Input

Expectancy Theory
The Expectancy Theory of Motivation explains the behavioural process of why individuals choose one behavioural option over another. Vroom introduces three variables within the expectancy theory which are Valence (V), Expectancy (E) and Instrumentality (I).

 Three components of Expectancy theory: Expectancy, Instrumentality, and Valence 1. Expectancy: Effort Performance (EP) 2. Instrumentality: Performance Outcome (PO) 3. Valence- V(R)

Bostan Consultancy Group

According to this technique, businesses or products are classified as low or high performers depending upon their market growth rate and relative market share.

General Electric Model

The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio, and which market opportunities are worthy of continued investment.

Accessor Model
Preference By examining the brand preference for each brand in a competitive context, preference shares for each brand can be determined and can be used for concept screening, testing and volumetric forecasting. Awareness Model Based on the brands planned marketing mix of advertising in multiple vehicles, the ultimate brand awareness can be projected through time.