Research Proposal Form

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1.

Proposed title if you have one already and/or the area of understanding you are seeking to investigate Optimizing the cost involved in post-sales service provided to the end users by keeping in mind that the customer satisfaction is sustained. 2. What is the problem, issue or question you wish to address? This paper aims to find what are the aspects that would help improving the customer satisfaction by minimizing the after sales cost involved 3. Why is it important that this problem/issue/question be addressed? What is its relevance to your own professional context? Why might other people be interested in the outcomes of your work, and who might they be? It is important to understand the current processes involved in assisting customers request and to constantly improve in catering their needs related to a consumer electronic industry that the author intends to investigate. Service cost can be reduced by giving proper handling of repair units which means qualified workforce and proper business strategy to bridge between customer satisfaction and cost effective after sales. The outcome of this work can be useful to business heads in order to do a business transformation. 4. What model(s) of understanding could be relevant to your research approach and how would they be helpful?

5. What research technique(s) do you propose to use and why have they been selected?

6. What literature have you consulted and do you plan to use in conducting and writing up the work? Please give full bibliographic references of what at this stage you consider to be most relevant sources. They should cover both your area of interest and the methodology chosen.

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