The Road to Successful

Digital Out of Home Media:

Stand up and – communicate!

Dr. Christoph Köller

Amsterdam, 02.02.2009

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Digital Signage must create benefit.

Digital Signage Solutions

Used by companies

Business Rules!
Increase revenue, decrease costs

No benefit, no Digital Signage

Highly important: to understand the DS business models

that are followed by clients

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Four basic business models for DS applications.

Digital Signage
Business Models

„Simply „Merchand- „Customer „Advertising

Information“ ising“ Experience“ Revenue“

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Four basic business models for DS applications.

Digital Signage
Business Models

„Simply „Merchand- „Customer

Information“ ising“ Experience“
„Advertising
Revenue“

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Key success factor for DS: advertising value chain.

Target Groups

Creative Agencies Special Agencies

Advertisers/
Brands
Media Agencies

HW-/SW-/Solution Network
Location Owners
Providers Operators

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The advertising value chain structures the conference.

Target Groups

Creative Agencies Special Agencies

Advertisers/
Brands
Media Agencies

HW-/SW-/Solution Network
Location Owners
Providers Operators

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Thank you for your time!