Digital Out Of Home

Content Management
Systems / Technologies –
An Overview Of...
Manolo Almagro, Chief Technology Officer,
Show+Tell
Adrian J Cotterill, Editor-in-Chief DailyDOOH
Jorge Garcia de Bustos, Head of R&D, DailyDOOH
Everything You Know Is 
Wrong
> The systems and technology being
deployed now will NOT be the
solution you will be using in 2 or 3
years time

> The next generation of media

players in ultra small form factors
will open up Digital Signage to
entirely new markets
It's Content Delivery NOT 
Digital Signage
> Content Delivery is 85% of the
challenge in most cases

> Content Delivery for Digital

Signage will move away from
terrestrial to wireless
The Outlook For 2009

> Future Platforms

> Adobe Flash Ecosystem

> Top 10 Digital Signage Vendors

> Screens Won't Be Screens

Today's Digital Signage 
Platforms
> Strengths have become Weaknesses
> Migration Risk
> Underlying Code written 5+ years ago
> Upgrades typically superficial
> Basic need to re-architect to exploit
new distribution models
> Closed API mentality
Near Future Digital Signage 
Platforms
> Any Weaknesses will become
Strengths
> Less migration risk
> Smaller, more nimble
> Takes advantage of newer tools,
protocols and platforms
> Underlying code written for web scale
> Web 2.0 mentality
The Philosophy Of Future 
Platforms
> Tight integration with all digital media
platforms - “Write Once, Play Many”
(i.e. web, mobile, iptv, DOOH etc)
> Built in metrics, analytics from web
platforms
> Enterprise class Ad Management
> Open APIs, Open Source
Digital Signage Vendors

> Our Top 10 Digital Signage Vendors

(2008), Parts 1, 2 and 3
http://www.dailydooh.com/archives/1025

> Digital Signage Vendors, The A to Z

of
http://www.dailydooh.com/archives/5158
Top 10 Digital Signage
Vendors 2009
> 1. EnQii (=1)
> 2. STRATACACHE (10)
> 3. BroadSign (3)
> 4. C-nario (4)
> 5. Scala (7)
> 6. Signagelive (8)
> 7. TELentice (9)
> 8. WireSpring (new entrant)
> 9. Ryarc Media Systems (new entrant)
> 10. Dynamax (new entrant)
Screens Won't Be
Screens
> “Shape Will Be The New King”

> In 3 years we see ultra thin

OLEDs with embedded 3G and
storage

> Signs will become more diverse

in location and interaction to the
consumer
www.showandtell.com

> Special thanks to Manolo Almagro, CTO

for SHOW+TELL in NYC for his help in
preparing this presentation

> Manolo is an industry thought leader

and pioneer in DOOH, a US Patent
Holder 6038545 and DailyDOOH's East
Coast US Correspondent