PROJECT REPORT

ON THE STUDY OF BRAND EQUITY OF TATA 407 PICK UP

A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF BUSSINESS ADMINISTRATION PROGRAMME FROM

PATNA UNIVERSITY

UNDER THE GUIDANCE OF DR. N.K TERIYAR FACULTY OF BBA B.N COLLEGE PATNA,

SUBMITTED BY VIVEK KUMAR Roll No: 34 BBA 3RD YEAR SESSION: - 2010-2013 REG NO: - 03010635

DECLARATION
I hereby declare that the projects entitled THE STUDY OF BRAND EQUITY OF TATA 407 PICK UP conducted at Reliance Mobile has been prepared by me during the academic year 2010-13 under the able guidance of my faculty guide & my project Guide Dr. N.K Teriyar. I also declare that this project is the result of my effort and has not been submitted to any other University or Institution for the award of any degree, or personal favors whatsoever. All the details and analysis provided in the report hold true to the best of my knowledge.

Place: Patna Date:

VIVEK KUMAR