"A STUDY MARKETING DEPARTMENT WITH A

SPECIAL REFERENCE TO PINARAYI INDUSTRIAL

CENTRAL CO-OPERATIVE SOCIETY LTD."
Submitted to Kannur University in partial fulfilment of
Requirements for the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION
SUBMITTED BY

CHARAN C
Reg No. GB14BBA073
Under the guidance of

Mr. UNNI KRISHNAN

(Faculty guide, CHRIST College, Thalassery)

SCHOOL OF DISTANCE EDUCATION

UNIVERSITY OF KANNUR

2015-16

BONAFIDE CERTIFICATE

Certified

that

this

project

report,

STUDY

MARKETING

DEPARTMENT is the bonfire work of CARAN C who certified out the project
under my supervision.

Guided by
UNNIKRISHNAN .T
Faculty Guide
Submitted to KANNUR UNIVERSITY on

A.V RAJAN
PRINCIPAL
CHRIST COLLEGE
THALASSERY

DECLARATION

I, CHARAN C, hereby declare that the project work entitled "A STUDY ON
MARKETING DEPARTMENT AT PINARAYI INDUSTRIAL

CENTRAL

CO-

OPERATIVE SOCIETY PVT LTD, PINARAYI , KANNUR " has been prepared
by

me

and

submitted

to KANNUR

UNIVERSITY in partial fulfilment of

requirements for the award of Degree in Bachelor of Business Administration, is a

record of original work done by me under the supervision of

Mr. UNNI

KRISHNAN T, faculty guide, Christ College, Thalassery.

I also declare that this project work has not been submitted by me or partly for
the award of any degree, diploma, fellowship or any other title before.

Date

Place :
CHARAN C

ACKNOWLEDGEMENT

I take this opportunity to express my sincere gratitude to everyone who

directly or indirectly helped me to complete this placement training within the
prescribed time.
I would express my deep sense of gratitude to Kannur University for
providing this opportunity.
I am grateful to my project guide Mr. UNNI KRISHNAN, faculty guide,
CHRIST COLLEGE, Thalassery for his valuable guidance, advice and support
throughout the study.
I would like to express my sincere thanks to Managing Director of the
PICCOS, Pinarayi.
I wish to express my sincere gratitude to all the staffs and employees of
PICCOS Ltd in co-operating with me and providing necessary data for my study.
I wish to express my heartfelt gratitude towards my parents for their valuable
suggestions, opinion and financial support which enable me to complete this work. I
thank all my friends who helped me in doing the project.
Over and above I thank god for giving me strength and remained as a
helping hand in completing this project report successfully.

CHARAN C

LIST OF CONTENTS

CHAPTER

TITLE

PAGE NO

NO
1

INTRODUCTION
INTRODUCTION
OBJECTIVE OF THE STUDY

1-7

SCOPE OF THE STUDY

SOURCES OF STUDY
LIMITATION OF THE STUDY
METHODOLOGY
2

PROFILE OF THE STUDY

INDUSTRY PROFILE
8-47

COMPANY PROFILE
PRODUCT PROFILE

DATA ANALYSIS AND INTERPRETATION

48-63

FINDINGS , SUGGESTION & CONCLUSION

64-67

BIBILIOGRAPHY

68

APPENDIX

69-70

LIST OF TABLES
NO
1
2
3
4

TABLES
USAGE OF PICCOS PRODUCTS BY DIFFERENT
CUSTOMERS
REASONS FOR BUYING PICCOS PRODUCTS
HOW THE CONSUMER PURCHASE PICCOS PRODUCTS?
PRICE LEVEL OF PICCOS PRODUCTS

PAGE NO
49
50
51
52

5
6
7

MARKETING LEVEL OF VARIOUS PICCOS PRODUCTS

CONSUMERS MOST PREFERRED BRAND
CONSUMER'S OPINION ABOUT THE SALES

53
54
55

PROMOTIONAL ACTIVITIES ADOPTED BY PICCOS LTD

CONSUMER'S ARE SATISFIED WITH PICCOS
PRODUCTS
RESPONSE OF THE EMPLOYEES TOWARDS THE

10
11
12

CUSTOMERS WHEN THEY APPROACH

RECOMMEND ABILITY BY CUSTOMERS
PERIOD OF USE OF PICCOS PRODUCTS
CUSTOMER AWARENESS ABOUT THE PICCOS

58
59
60

13

PRODUCTS
MEDIA USED FOR ADVERTISEMENT OF PICCOS

61

14
15

PRODUCTS
PICCOS'S ADVERTISEMENT
OPINION ABOUT THE PUBLIC RELATION OF PICCOS

62
63

56
57

LTD

LIST OF FIGURES
NO
1
2
3
4
5
6
7
8
9

FIGURES
USAGE OF PICCOS PRODUCTS BY DIFFERENT
CUSTOMERS
REASONS FOR BUYING PICCOS PRODUCTS
HOW THE CONSUMER PURCHASE PICCOS PRODUCTS?
PRICE LEVEL OF PICCOS PRODUCTS
MARKETING LEVEL OF VARIOUS PICCOS PRODUCTS
CONSUMERS MOST PREFERRED BRAND
CONSUMER'S OPINION ABOUT THE SALES
PROMOTIONAL ACTIVITIES ADOPTED BY PICCOS LTD
CONSUMER'S ARE SATISFIED WITH PICCOS
PRODUCTS
RESPONSE OF THE EMPLOYEES TOWARDS THE
CUSTOMERS WHEN THEY APPROACH

PAGE NO
49
50
51
52
53
54
55
56
57

10
11
12

RECOMMEND ABILITY BY CUSTOMERS

PERIOD OF USE OF PICCOS PRODUCTS
CUSTOMER AWARENESS ABOUT THE PICCOS

58
59
60

13

PRODUCTS
MEDIA USED FOR ADVERTISEMENT OF PICCOS

61

14
15

PRODUCTS
PICCOS'S ADVERTISEMENT
OPINION ABOUT THE PUBLIC RELATION OF PICCOS

62
63

LTD