Project Report

On
A STUDY ON CUSTOMER SATISFACTION
TOWARD CEMENT INDUSTRY

Submitted in partial fulfillment of the requirements for the award of

the degree of

BACHELOR OF BUSINESS ADMINISTRATION

to

Chhatrapati Shahu Ji Maharaj University, Kanpur

Under the Guidance of Submitted by

Dr. Ijlal Anjum Navya Dubey
Assistant Professor BBA- VI Sem
RollNo.21014001
143

Session 2023 - 202

PSIT College of Higher Education, Kanpur
 DECLARATION

I hereby declare that the project Report entitled “A STUDY ON CUSTOMER

SATISFACTION TOWARDS CEMENT INDUSTRY ” submitted to PSIT
College of Higher Education, Kanpur in partial fulfillment of the degree of
Bachelor of Business Administration is the original work conducted by me. The
information and data given in the report are authentic to the best of my
knowledge.
This Project Report is not being submitted to any other University for the award
of any other Degree, Diploma, or Fellowship.

Place: Kanpur Name: (Navya Dubey)

Date: Roll No:21014001143

 PREFACE

Field study work is a part of management studies which is very important for
every student. The purpose of the study is to enhance the knowledge and skills
of the student and generate scope for the implementation of our acquired skills
and knowledge during our BBA course. It also helps to acclimatize the student
to the organization and the industry in which the organization works and gain
knowledge of the happenings in the business world.

This study has helped us a lot in sharpening our knowledge and also made us
aware of the happenings in the business world.

The main objective of this study is to understand the market by analyzing the
inclination of Indian consumers toward Foreign and Indian brands.

The project was carried out in the Kanpur region. As my task subject
recommends, I have attempted to figure out consumer loyalty with cement the
adjustment of cost or improvement like the cement, and so on. The nature of the
cement and for this reason individuals from various were picked like general
clients, vendors, mass purchasers, and so on have utilized polls and other logical
devices like individual Meetings and telephonic meetings to be aware of the
client state of mind and the I have additionally attempted to find the market
capability of Cement in Kanpur for this I had directed statistical surveying in
various pieces of Kanpur For this I met various sellers, retailers and as well as
modern mass providers In various pieces of the Kanpur.

This study incorporates direct collaboration with the clients and this assists us
with knowing the "Fulfillment LEVEL" with extraordinary exactness. This is
critical to the organization which will be familiar with the client's inclination to
purchase a specific brand.

It will acquire data about the client's inclinations relying upon the
accompanying variables:-

● Price factor

● fineness of the cement Setting time

● Attractive packaging

● Brand image - one of the major factor

 ACKNOWLEDGEMENT

I glorify the almighty God for the strength, wisdom, courage, and inspiration
throughout the period of my studies.

I wish to express my earnest gratitude to my supervisor, Mr. Ijlal Anjum sir

(Assistant professor), for his patience, support, and guidance.

I am grateful to those who agreed to this research by filling out the

questionnaire and conducting the survey.

Above all, I would like to thank my classmates and friends for their support.

This report is a result of my sincere endeavors and the direction and moral help
given by the administration of PSIT COLLEGE OFF HIGHER EDUCATION.
 TABLE OF CONTENT

DECLARATION
PREFACE
ACKNOWLEDGEMENT
INTRODUCTION
INDIAN CONSUMER MARKET & COMPANY PROFILE
LITERATURE REVIEW
OBJECTIVE OF STUDY
SIGNIFICANCE OF STUDY
RESEARCH METHODOLOGY
DATA ANALYSIS
FINDING
RECOMMENDATION
LIMITATION
CONCLUSION
REFERENCE
ANNEXURE (QUESTIONNAIRE)
 ABSTRACT

Customer satisfaction indicates that you have had enough in a positive way.
When a customer is satisfied by a product or service, it means that a particular
product or service has fulfilled its consumer’s needs or expectations. Cochran
200 defines customer satisfaction as “customer satisfaction can mean virtually
anything.” It involves a lot of variables such as price, lead time, conformance,
responsiveness, reliability, and so on, and sometimes can blend these elements.
It can from vary industry to industry and service to service and the elements can
have importance individually. The variables are what customer thinks about the
product or service Organization 6 can control the elements of the product or
service they provide, like the quality, the attitude of the tallest person, and the
knowledge of the service person. The organization cannot control the business
environment but it can control the elements stated above. The organization
cannot control the perception of the customer whether it is based on fantasy or
unreal. However, the perception of the customer is of the organization. Vavra
1997 defines customer satisfaction in two ways, one is outcome and another
processes. The outcomes are the results of the consumption experience and the
process is the perception, evaluation, and physical process that leads a customer
to satisfaction.

As per creative administrative patterns, since the clients are the main cause of
profit from speculation (return on initial capital investment), consumer loyalty
is a reasonable norm of execution in each business. In the new progressive
world, keeping the client and keeping up with steadfastness needs extraordinary
exertion. A greater part of business associations miss their clients just because
they overlook the creative strategies for client connections

A devoted client ought to be viewed as a prosperous and important deal source

who can assist the association with improving plans. So it is important to do
research to recognize the design of consumer loyalty and decide its powerful
factors.

In this paper because of the significance of previously mentioned places, after

dissecting the accumulated data from the clients of Mazandaran Cement Co.
furthermore, expressing the accomplished outcomes and ideas, it became
evident that elements including reaction to questions and requests of clients,
brand, and value appear to be compelling variables in consumer loyalty.
 INTRODUCTION

Statistical surveying is a device used to assemble data about the fulfillment of

existing clients in a specific market or populace. The specialists select an
example of clients from the populace. The review data is then used to evaluate
perspectives and convictions and, thus, to foresee market conduct. Advertising
is the social cycle by which vendors, manufacturers, and individual planners get
what they need and need by making a deal and giving significant items and
administrations for free to other people. It is the workmanship and study of
focusing on makers and holding and developing clients by making and
conveying prevalent client esteem. Customers have their own approach to
settling on buying choices.

In the present market, there is fierce opposition and innovation is changing step
by step, to find lasting success in the advanced market, the business must be
client-situated and the business needs to manage client creation.

Data about the market is gathered through clients who visit the market. During
the undertaking, an endeavor was made to get the right data from clients on the
lookout. After point-by-point data available examination to be directed has been
accumulated, the discoveries and consequences of the plan work are accounted
for later in the exploration report.

HISTORY OF GRADES OF CEMENT

Previously, we just had one cement, standard Portland cement. The presence of
enormous amounts of fly debris in thermoelectric power plants and slag in steel
processes thus prompted the development of pozzolanic endless cement slag to
save energy in cement creation and utilize accessible results. India was maybe
one of a handful of the nations that generally in 1982 created up to 76% of the
complete volume of cement delivered as blended cement, which is the normal
name for pozzolanic cement, as well as slag cement. From that point forward,
the business went under the control of the Cement Regulator. After sterilization,
the creation of common Portland cement expanded, and subsequently, the
portion of blended cement diminished, right now being around 30%.
The presentation of pre-assembled/prestressed railroad sleepers required the
creation of a unique level of ordinary Portland cement, as it was unrealistic to
get the ideal strength and level of care for lower creation with the cement
accessible at that point. The cement business is permitted to deliver
conventional Portland cement of unique quality and is for the most part known
as bed cement.

Thus, the Department of Indian Norms proposed to arrange common Portland

cement into 33, 43, and 53 cement. The rating firmly followed the UK rating of
32.5, 42.,5, and 52.5 as well as 62.5, for certain Indian organizations likewise
attempting to convince the Agency of Indian Guidelines to present the 6
evaluations.

These higher cement grades are uncommonly intended to address the issues of
long-range spans, elevated structures, and other colossal designs that require
great cement. With the cement accessible around then, planning a blend for
substantial class 4.5 and higher, normally utilized in this sort of structure was
truly challenging. In this way, customary Portland cement

is characterized by the Indian Department of Norms in the over three classes,

which are currently accessible and available.

After the total progression of the cement business in 1989 and the nullification
of the authorizing framework for setting up cement processing plants in 1992,
cement creation has encountered exceptional development. As cement creation
increases, cement makers have embraced forceful advertising procedures to
feature their items as the best. Producers of grade 53 cement have vanquished
the market and made the impression among buyers that OPC grade 53 can be
utilized by them as it is the best cement and grade 33 and 43 cement are second
rate.

The discernment by common individuals that cement 53 is the best is expected

not exclusively to the forceful showcasing methodologies of cement processing
plants yet additionally to the supposition that the intensity produced by the
solidifying of cement is a pointer all beginning same however with slight
changes to the elements.
Grade 33 concrete will meet the essential requirements of normal and small
customers. Class concrete can be used to convey precast concrete alongside
significant cross people and other design part creators.

Grade 53 concrete can be utilized for huge framework developers like

extensions, props, long ranges, and tall designs.

While utilizing 53-degree concrete, a lot of intensity is delivered. Buyers,

hence, accept that it is a superior concrete when as a matter of fact it isn't. Each
concrete should be chosen for a particular application.

Even though grade 53 concrete is best for assembling grade 53 and higher
concrete, it ought not to be utilized in overall designs where grade 20 concrete
is typically adequate.

Complete expulsion of control and rivalry among makers and market influences
has to a great extent disposed of 33 assortments available. It could be important
to present fractional guidelines or self-control among concrete makers to deliver
no less than 1/3 of OPC concrete in grade 33 concrete 1/3 of the accompanying
in grade 43 concrete and the 1/3 concrete excess in grade 53 concrete and
somewhat manage the cost of these 3 grades so that grade 33 concrete opens up
on the lookout for the overall population.

Albeit initially presented for energy reserve funds in concrete plants and the
utilization of accessible modern side-effects, examination, and experience have
shown that blended commencement a more extended period of usability than
high higher-grade.

Concrete is primarily utilized for the development of concrete. Concrete is

created in prepared blend plants all over the planet. Most concrete makers use
OPC and enormous amounts of concrete-based materials, for example, pozzolan
or granular impact heater slag. In nations like the USA and the UK, where 90%
of the concrete created is in blending plants, and cementitious materials are
blended in concrete plants rather than concrete creation units.

The development of prepared blended concrete has recently begun in India.

Blending of concrete material on location is presently not suggested. In this
way, the development of blended concrete is vital. As of now, the development
of blended concrete is around 30%. This ought to increase to something like
50%.

Blended concrete doesn't acquire strength right away or create heat as OPC.
Consequently, a typical conviction blended concrete is sub-par concrete. This
isn't true. There is no question that the strength rate is delayed on account of
blended concrete. Be that as it may, eventually, over the long haul, it gets a
similar strength as any OPC. Blended concretes provide better solace in new
concrete, and in the solidifying stage, they provide better toughness. The
customer ought to be appropriately educated about the advantages of blended
concrete. Developers' hesitance to change to blended concrete is somewhat
legitimate because numerous manufacturers had to utilize PPC when PPC
creation arrived at 76% during the control days.

Regrettably, they viewed the formwork required as put away anymore, and at
times the nature of PPC was sketchy because the debris blended in with PPC
was of shifting quality. Yet, recently, the decision of Puzolan material has
become more thorough and the nature of the blended concrete is more steady.

Developers can dispose of recollections of the past and begin utilizing blended
concrete. The development of mixed concrete can fundamentally save energy
and item costs. Hence, the business needs to give advantages to the customers
of blended concrete.

To put it plainly, each concrete plays a part and there is not a great explanation
to accept that one concrete is better compared to another. for a characteristic
design. Class 33 OPC or PPC concrete can meet the necessities. For the
development of quality concrete, blends should be planned to utilize OPC along
with cementitious materials, concrete synthetic compounds, and in some cases
different fillers and even thickness specialists.

For non-underlying applications, for example, gypsum and gypsum Concrete

with a lower strength than OPC 33 quality, named workmanship concrete, is the
most reasonable material. Tragically, there is no processing plant to deliver this
kind of concrete. Controlled formwork concrete rehearsed in the creation of
concrete, respect notwithstanding the decision of concrete, the decision and
extent of the material, the utilization of the base amount of water required, the
cautious treatment of the combination during transport and high-thickness
concrete and compaction, persistent restoring, and so forth contribute essentially
to the quality and strength of concrete.

VARIETIES OF CEMENT IN INDIA

A few kinds of cement are consistently popular in the market. It's smart to
investigate a portion of the subtleties beneath to know the elements and regions
you want the most.

Portland impact heater slag cement (PBFSC): The pace of the intensity of
hydration is lower in this kind of cement contrasted with PPC. It is
exceptionally valuable in huge development projects, like dams.

Sulphate Safe Portland Cement: This cement is valuable in regions where

cement is presented to seawater or seawater or soil or groundwater. In such
cases, cement is helpless to sulfate in enormous sums and can harm the design.
Subsequently, the utilization of this cement can lessen the effect of harm to the
construction. This cement is extremely popular in India.

Quick Setting Portland Cement: The surface of this kind of cement is the same
as that of OPC. Notwithstanding, it is somewhat more slender than OPC and has
high compressive strength, which makes projecting simpler.

Regular Portland Cement (OPC): Additionally called dim cement or OPC, it is

generally utilized in the development of standard cement. In the creation of this
kind of cement in India, parts of iron (Fe2O3), magnesium (MgO), silica
(SiO2), alumina (AL2O3), and sulfur trioxide (SO3) are utilized.

Portland Pozzolana Cement (PPC): Because it forestalls breaking, it helps

project a lot of cement. The pace of water temperature is lower in this kind of
cement. Fly debris, coal waste, or consumed mud are utilized in the assembling
of this class of cement. It tends to be utilized at a lower cost contrasted with
OPC.

Oil well cement: made out of iron, coke, limestone, and scrap iron. Oil well
cement is utilized for the development or fixing of oil wells. This applies to
seaward and inland wells.
Clinker cement: Clinker cement, delivered at a temperature of approx. 1400 to
1450 degrees Celsius, is expected for the development of edifices, houses, and
extensions. The elements for making this cement incorporate iron, quartz, dirt,
limestone, and bauxite.

White Cement: This is a typical sort of Portland cement. Elements for this
cement incorporate clinker, fuel oil, and iron oxide. To keep up with whiteness,
the iron oxide content is kept below 0.4%. White cement is broadly used to
expand the tasteful worth of structures. Ideally for tile and floor work. This
cement costs more than dark cement.

CEMENT INDUSTRY ANALYSIS

There are five main impetuses of rivalry in the cement business. Watchman
(1979) recommends (Figure underneath) that when powers are all in all frail,
there is a once-in-a-lifetime chance for prevalent execution. Hence, it very well
may be presumed that the cement business is ugly in mature business sectors yet
alluring in developing business sectors

CEMENT COMPANIES SUPPLY CHAIN STRATEGY

Operational Objectives for the supply chain (SC) can be divided into three
categories: Efficiency in Asset Use and Customer Response

We think the cement industry is committed to making efficient use of its

resources. The primary driver behind this investment is the cement industry's
focus on cost-cutting through economies of scale brought about by substantial
investments in manufacturing facilities. This is a prerequisite for all significant
cement manufacturers in the industry. Some cement companies are pursuing
different commercial objectives. to differentiate oneself in the market The
required supply chain change to enable this choice is a crucial success element.

SUPPLY CHAIN OPERATING MODEL OF CEMENT (PROCESSOR

ANALYSIS)

The cement industry's planning procedure is centralized and geared toward

advancement. The supply of cement raw materials is unrestricted, and the
industry's planning process is centralized and improvement-focused. Except in
some nations where regulations governing subway ownership are in effect, there
are no limits on the supply of cement raw materials. Capital and effort are
needed in large quantities to produce cement. Because cement has a low cost-to-
weight ratio, truck transportation is constrained.

SUPPLY CHAIN OPERATING MODEL OF CEMENT (PRODUCT

ANALYSIS)
Bulk and packaged cement can be described as illustrated below. Large
construction firms and state-owned businesses are the main consumers of bulk
cement in developed nations. Emerging markets need a lot of cement, which is
produced by small contractors and do-it-yourself (DIY) consumers. While
bagged cement is novel, bulk cement is more practical. Innovative products
need a flexible supply chain, whereas functional items need one that is effective.

LOGISTICS ISSUE

In addition to strong demand, the eastern and northern regions saw rising prices
due to wagon inaccessibility and logistical issues, while demand in the southern
regions remained weak. and west, reducing government spending on
infrastructure. Capacity utilization remained high as new capacity utilization did
not fully stabilize; when this occurs, we can expect a decline in capacity
utilization and, as a result, an impact on pricing and margins. Cement
production is capital and energy-intensive, whereas cement freight
transportation is limited in this region due to its low value for money. The
supply chain for functional products should be efficient, whereas the supply
chain for innovative products should be flexible.

CHAIN OF SUPPLY FOR CEMENT (BUILD TO STOCK)

Two options for transitioning from BTS (Build to Stock) to CTO (Configure to
Order) have been proposed, pushing the limits of push-pull feedback in the
cement supply chain. The cement is first placed on demand, where it is stored in
a mortise machine (an intermediate product of the cement manufacturing
process) and crushed as orders come in. Second, when the cement is stored in
bulk, custom packaging is used, followed by packaging when orders are
displayed. More research is required to confirm the viability of these options.

First plant was set up in record time

At the point when laid out its most memorable plant in 1986, the time
considered for plant establishment was 3 years. did it in under 2 years and with
significantly less speculation. In 1993, the organization went above and beyond
and worked on its record. The second plant was introduced in only 13 months -
the quickest time to set up a 1 million tons concrete plant.

An entirely different approach to shipping concrete

In the mid-1990s, practically all concrete in India was shipped by rail or street
and in sacks. This strategy prompts a crumbling of both the quality and the
volume of the concrete. In 1993, Concrete laid out a total framework for the
transportation of mass concrete via ocean. It has turned into the principal Indian
organization to transport concrete via the ocean. Others followed, and today
around 10% of the concrete is shipped by this new course.

The office incorporates a devoted port at Gujarat established that can oblige
40,000 dwt ships, three bundling terminals in Mumbai, Surat, and Sri Lanka,
and seven committed concrete transporters. This capacity has permitted us to
supply new concrete to numerous seaside, domestic, and worldwide business
sectors.

Commodity branding

Cement is a valuable commodity that commands high prices. Cement was the
first company to develop a cement brand and win an award for it.

He was also the first to establish special cells that offer technical assistance to
customers and masons. It is now the industry standard in cement marketing.

Of course, the trick was to ensure consistent cement quality backed up by

excellent service. This is backed up by a well-established dealer network. As a
result, the customer is willing to pay a 2-3% premium for cement in exchange
for the amount received.

In West, North, Central, and East India, cement is a leading brand.

Export

Cement exports approximately 17% of its products in a highly competitive

international market. Cement has been India's largest cement exporter for the
past ten years.

It was possible for two reasons: 1. The cement quality is among the best in the
world.

2. Dedicated capacity for transporting bulk cement to our Gujarat plant.

Environment

It was long thought that cement plants could not thrive at the expense of the
environment. As a result, we adhere to the most stringent international
environmental regulations. Pollution levels at all of its cement plants are even
lower than the stringent Swiss standards of 100 mg/Nm3. A surface excavator is
used to scrape the surface of a mine at the Gujarat factory.

Extraction is complete without blowing. There is no noise or pollution in the air.

Its Himachal Pradesh factory employs technology that makes mining safe and
pollution-free. Naturally, the company has received numerous awards for its
pollution-free installation. prestigious awards such as the National Award for
Outstanding Pollution Control and the Tata Energy Research Institute's Eco-
Gold Star (TERI).

Social Responsibility in Business

The Cement Foundation was established in 1991 by the company to promote the
development of people in the vicinity of its cement plants. The foundation chose
the difficult but more fruitful path of assisting people in assisting themselves.
The foundation encouraged the local population to participate in and take
responsibility for its development process with great commitment and
dedication. He evolved into an intermediary and catalyst rather than a one-time
lender. Create easily replicable and long-lasting modules for water
management, sustainable agriculture, and healthcare. All of these efforts to
fulfill this social responsibility have garnered corporate recognition across Asia.

Milestones

A cement plant was built in 13 months, which is a world record.

The kilometer-long conveyor belt that spans three slopes was constructed in just
nine months.

Introduces a New Cement Transportation System in India, which is the

transportation of large quantities of cement by sea complete non-explosive
limestone mineral extraction was introduced in India for the first time using a
surface miner in limestone mining.

Creating water reservoirs in abandoned mines and increasing groundwater

levels in dry areas

Our factory has achieved pollutant concentrations comparable to the most

stringent Swiss standards.
Recognition

The Prime Minister of India presented the National Award for Commitment to
Quality. The Prime Minister of India bestowed the National Award for
Excellent Pollution Control. Best Export Award TERI CAPEXIL Eco-Gold Star
Award

Asian Management Institute (AIM) ISO 9002 Corporate Social Responsibility

Award by Business World - FICCI International Rural Development Award

ISO 14000 Environmental System Certification

Technical details

The company was founded in 1986.

18.5 million tonnes total capacity

Infrastructure - A Gujarati special port. Capable of accommodating 40,000

DWT vessels with a 20,000-ton loading capacity.

Pak terminals can be found in Mumbai, Surat, and Sri Lanka.

Bulk cement is handled by seven ships.

EXPORT

Indian cement exports have increased over the years, owing largely to
Decontrol, which provided the industry with a much-needed boost. Because
they rely on industrial, real estate, and construction operations, execution
requests are derived requests. Cement exports from India are increasing as these
sectors develop globally. Due to its local advantages, large-scale limestone and
coal deposits, ability to supply cement, and production of quality cement using
cutting-edge technologies, India has enormous potential to enter the cement
markets of the Middle East and Southeast Asian countries. As a result,
businesses in this sector are taking advantage of government opportunities as
well as favorable economic conditions. This is reflected in the data, which
shows a negative ACG R of -5.52 % in the control period high-security markets.
During the period, the average export volume was only 1.7 million tonnes of
cement. Cement exports increased rapidly as industries deregulated and the
economy opened up.
PER CAPITA CONSUMPTION

When compared to China's 660 kg or more and the global average of 350 kg or
more, China's 2012–13 per capita consumption of 125 kg is not impressive.
Similar to this, it is 631 kg per person in Japan and 447 kg per person in France.
The long-term enormous expansion potential of the Indian cement industry is
highlighted by the pursuit of global averages. Additionally, the low cement
consumption per capita is another factor contributing to India's keen interest in
foreign competitors.

PRODUCT DIFFERENTIATION

Depending on the specific end uses, India produces a variety of cement types
with various compositions, including simple Portland cement (OPC), Portland
Pozzolana cement (PPC), Portland furnace impact cement (PBFS), Portland
cement for oil wells, rapid hardening of Portland cement, sulfate-resistant
Portland cement, and white cement, among others. The amount of clinker used
makes the biggest difference. The quality of these several types of cement,
which are produced strictly under BIS (International Standards Bureau) criteria,
is on par with the best in the world.

Superior cement grades have been introduced, which is one of the major
advancements in the post-control era's increasingly competitive environment.
The rating is for standard Portland cement's 28-day compressive strength. when
evaluated under Indian norms and under normal circumstances

The OPC is divided into three grades: OPC-33 grade, OPC-43 grade, and OPC
grade 53. However, consumer awareness as a whole is rising quickly. Strength
is less significant than durability qualities.
 COMPANY PROFILES

Ambuja Cements Ltd

Ambuja Cements Ltd, a part of the global conglomerate Lafarge Holcim, is
among the Top 10 Cement Companies in India. It is the second-largest producer
of cement in India based on turnover.

● Revenue: Rs 26,646 Cr

● Production capacity: 29.65 MTPA

● Employees: 5180

● Market Share: 6.2 %

SWOT analysis of AMBUJA CEMENT

Strengths:

Attractive Kanpur Cement Market Leading Position:

According to the CMA, Kanpur Cement Production consistently maintains the

highest production capacity in the Kanpur Region.

We believe this reflects strong demand in the Kanpur area. For cement products
on delivery, moreover, based on the increase in capacity announced by cement
producers. We expect the Kanpur cement plants to continue to operate with a
high level of utilization, and we expect that the demand for our cement products
will continue in the short and medium term. We believe we are well positioned
to capitalize on this demand as the fourth cement producer in the Kanpur region.
Strong brand and product quality:

We believe that brand and reputation are the keys to cement retail in India.

We have built a good reputation among cement buyers with a consistent supply
of high-quality products. We believe that our Ambuja cement brand enjoys a
high Customer awareness.
We believe that our brand and reputation for consistently delivering high-
quality products give us a competitive advantage by ensuring that cement
distributors deliver our products.

Comprehensive marketing and distribution network:

We have an extensive distribution network in Kanpur. We also have a strong

distribution network across India.

Our distribution network consists of 44 warehouses served by seven regional

sales offices in Delhi, Haryana, Uttar Pradesh, Punjab, Rajasthan, Madhya
Pradesh, Gujarat, and Chhatris.

Experience and technical knowledge:

We have 30 years of experience in the Indian cement industry, which allows us

to maximize production shortages, quickly increase production capacity and
reduce costs. We believe that over the years we have built a strong reputation
for quality and long-term customer relationships.

We have documented experience with efficient upgrading and upgrading of our

production facilities, which increases our production capacity in Nimbacher by
more than 80% from 1.54 million tonnes in 1998 to 2.8 million tonnes in
September 2005.

Weakness:

It is relatively low in other parts of the country.

In some parts of India, little attention is paid to customer relationship

management. Due to the presence of other cement producers in Kanpur and its
surroundings, Semen Ambuja's market share is still low.

It has its mine reserves but must continue to renew the lease otherwise will not
have the means of production at the main production site.

Opportunities:

State and central government rural projects, such as dams and bridges, can be a
great opportunity for the company. The
company is part of the respectable and huge Ambuja group. Thus, it can expand
its market overseas by leveraging its brand influence.

A famous project can be a great opportunity.

It has first-class real estate Opp first-class due to the rise of related projects.

Indian infrastructure sees a double. Therefore, there are also many opportunities
in the relevant sector.

Large foreign government projects can also be a great opportunity.

Threats:

Production costs are high. Therefore, the company must reduce production
costs, as well as focus on advertising schemes.

The presence of other major players in the Kanpur area threatens the company.
Rising prices for new materials also pose a threat to the company.

MARKETING STRATEGY AMBUJA CEMENT LIMITED:

Segmentation:

Company geographic market segmentation Sells products across India with a

strong presence in the Kanpur region.

Pricing Strategy:

Before setting the price for a cement company, consider the following: -

Cost Factor:

Manufacturing Costs

Transport Costs

Material Storage and Handling Other Costs

44 Personnel Costs and Other Costs

Presentation
MARKETING STRATEGY:

The company conducts market research to identify the market and customer
feedback, the company's position in the market, etc. It is a research and
development department that constantly strives to improve product quality and
meet customer needs at a minimal cost.

MARKETING STRATEGY FOR COMPETITORS:

The company constantly monitors the activities and offers of competitors, such
as various promotional plans, product prices, etc. He also took the right steps by
the company

Distribution Strategy:

The company distributes cement the company owns. - Directly to the buyer

Depot

1. All sellers

2. Dealer

3. Sale by tender

4. State Department of Non-Commercial Sales

5. Upload wagon

6. Institutional Sal wagon seller Development Methodology:

The company also conducts surveys to motivate sub-seller unsub sellers and
programmers. The company takes the profile of traders and gives them
representatives only in a certain area where the company does not have an
existing trader.

Marketing strategy:

To increase high sales.

To develop a warehouse consisting of resellers or final points of sale that sell
directly to customers.

Increase in Ambuja cement sales. More efficient and profitable marketing

distribution network.

has a dedicated team of highly skilled professionals and experienced application

developers. He is working in an advisory capacity. In addition to solving
structural problems, Cells offers all kinds of assistance in selecting the right
cement for a variety of applications to ensure an effective, durable and outdated
coating design.

UltraTech Cement Ltd

The largest producer of white cement, ready-mix cement (RMC), and grey
cement in India is UltraTech Cement Ltd. Additionally, it is among the top
cement producers worldwide. The largest of India's top 5 cement manufacturers
is Ultratech. The Aditya Birla Group owns Grasim Industries, a subsidiary of
which is Ultra Tech.

120,000 workers, 102.75 MTPA of production capacity, Rs. 38,657 billion in

revenue, and a 21.4% market share.

The company's annual production capacity for grey cement is 102.75 million
tonnes per annum (MTPA). Twenty integrated plants, one clinker station plant,
26 grinding units, and seven bulk terminals make up UltraTech Cement. The top
cement brand.

UltraTech sells products in the white cement industry under the Birla White
brand. It is white.

ACC Ltd

With 17 cement factories, 75 ready-mix cement plants, more than 6,700

employees, a sizable distribution network of more than 50,000 dealers and
retailers, and a national distribution of sales offices, ACC Limited is one of
India's top producers of cement and ready-mix cement. It is India's third-largest
cement manufacturer.

Rs 15,398 billion in revenue

28.4 MTPA in capacity for production

6731 employees

6% market share

Shree Cement Ltd

Shree Cement Ltd is Fourth among the Main 10 Organizations in Cement

concerning deals. Consolidated in 1979 by renothe wned Bangur family based
of Kolkata. Set up the principal Cement Plant in 1985 with an introduced limit
of 0.6 Mtpa. Today Complete Cement Limit of the Organization is 29.30
Million tons.

Rs 12,555 Cr in revenue

● Creation limit: 29.30 MTPA

● Workers: 6,299

● Portion of the overall industry: 7 %

Emerged with a Public Issue in the year 1984. Recorded on Public Stock Trade
("NSE") and Bombay Stock Trade ("BSE"). The absolute no of workers in 1985
was around 100. The absolute No. of Workers as on 31st Walk 2017 was 6299.
It is on the list of top 5 cement organizations in India.

Dalmia Bharat Ltd

Dalmia Bharat Ltd is Fifth Among the Main 10 Organizations in Cement by
Complete Income. The Organization has cement assembling plants in the
southern territories of Tamil Nadu (Dalmiapuram and Ariyalur) and Andhra
Pradesh (Kadapa), with a limit of 9 million tons for every annum. Dalmia
Bharat cement is among the rundown of best cembrandsrand in India
Birla Corporation Limited
Birla is the lead Organization of the M.P. Birla Gathering. Consolidated as Birla
Jute Assembling Organization Restricted in 1919, it was the Late Mr. Madhav
Prasad Birla who gave shape to it. As Director of the Organization, he changed
it from a maker of jute merchandise to a main multi-item enterprise with broad
exercises. It is one of the Top driving cement organizations in India.
Rs 6,778 Cr in revenue
● Creation limit: 15.5 MTPA
● Representatives: 5,776
● Piecthe pie: 3.2 %

India Cements Ltd

India cement Ltd was established in the year 1946 by two men, Shri S N
Sankaralinga Iyer and Sri T S Narayanaswami. They had the vision to rouse
dreams for a modern India, the capacity to make an interpretation of those
fantasies into the real world, and the capacity to construct persevering through
connections and what's to come.

Rs 5,770 Cr in revenue

● Creation limit: 15 MTPA

● Representatives: 4300

● Piece of the pie: 3

The Ramco Cement Restricted

Ramco Cements Restricted is the lead organization of the Ramco Gathering, a

notable business gathering of South India. It is settled in Chennai. It is eight
rundown of top 10 cement companies India.

Rs 5,310 Cr in revenue

● Creation limit: 16 MTPA

● Representatives: 3034

● Piece of the pie: 3

Situate Cement Ltd

Laid out in 1979, Situate Cement was previously, a piece of Situate Paper and
Businesses. It was demerged in the year 2012 and from that point forward, it
has arisen as one of the quickest developing and driving cement producers in
India.

Rs 2,570 Cr in revenue
● Creation limit: 8 MTPA

● Representatives: 1500

● Piece of the pie: 1.6 %

Heidelberg cement India Ltd

Heidelberg Cement India Restricted is an auxiliary of Heidelberg Cement

Gathering, Germany. The Organization has its tasks in Focal India at Damoh
(Madhya Pradesh), Jhansi (Uttar Pradesh) and in Southern India at
Ammasandra (Karnataka).

Rs 2,182 Cr in revenue

● Creation capacity:5.4 MTPA

● Representatives: 1100

● Piece of the pie: 1.1 %

 LITERATURE REVIEW

Marketing is "the management process that identifies, expects and satisfies

customer needs efficiently and profitably".

"Marketing is a comprehensive system of exciting business activities defined to

plan, distribute, facilitate and distribute the desire to satisfy products and
services to current and potential consumers."

“Marketing is the social and managerial process by which producers versus

consumers or users individuals and groups achieve their needs and wants by
creating products and values and exchanging them with others.

Customer satisfaction starts with hard faith. It starts with a commitment to

delivering results for each user, which is also a problem for traders. Therefore,
to satisfy its customers, it is very important for the manufacturer to satisfy its
distributors, because they are their direct customers. Setting satisfaction as the
end goal is one of the other end goals of commercial profit or shareholder
wealth. Meeting your needs is a structured service for the entire organization.

However, a lot of businesses are still unaware of this kind of merchant

satisfaction strategy.

Agent satisfaction begins with the following specific assumptions about the
firm's customer relationship.

1. Distributor service business mainly focuses on existing resellers.

2. Some distributors are more significant than others.

3. They are assets.

4. Traders are always specific.

Retailer needs and values should influence all aspects of organizational strategy,
employee safety and performance, product and organizational strategy,
employee safety and performance, development of products and services, sales
and marketing programs, operating procedures, and measurement information
and system. Understanding distributer is critical to the success of your
customer-centric initiatives.

The first step to understanding your dealer is to listen to them.

An organization needs to hear what its sellers need to say regarding its kin, item
administrations, and vision. Your data assists with creating significant items and
administrations.

Associations need to pay attention to nonpartisan and expected fulfilled,

disappointed providers. As one organization director put it, "conversing with a
fulfilled client is conversing with me." Beforehand, vendor fulfillment and
administration were the obligation of a different association that upheld sellers,
particularly after the deal.

Today, the assistance will most likely likewise be keen on every one of the
clues that accompany the item.

Seller fulfillment relies upon powerful help. Be that as it may, the arrangement
of this help is a nonstop movement. This implies being proficient, solid, polite,
straightforward, and proficient like clockwork.

Marketing is a communication process aimed at individuals or groups – who

can directly or indirectly by – knowing about products and services that can
satisfy their current or newly identified needs and wants.

The Chartered Institute of Marketing, the world's largest marketing

organization, defines marketing as "the managerial process responsible for
identifying, anticipating and profitably satisfying customer needs".

Marsha Peter (2OO2) Examines temporal changes in a purchaser's satisfaction

with the purchase of durable goods. Inclusion and satisfaction variables were
measured in a cross-sectional and longitudinal study of car owners. Overall,
consumers with high product commitment were slightly more satisfied with
their car during the entire ownership than those with low commitment.
However, within 2 months of purchase, customer satisfaction with high product
engagement decreased, while customer satisfaction with low engagement
increased. The role of confirmation in this change is investigated. Benefit and
denial issues were found to contribute independently to satisfaction ratings, and
the strength and form of contribution varied with product engagement. These
findings suggest that the rejection of benefits and problems should be measured
separately in satisfaction research.

Yooshik Yoon (2004) studied the effects of motivation and satisfaction on

destination loyalty: a structural model and investigates the relevant relationships
between constructs using a structural equation modeling approach. Therefore,
destination managers should set a higher level of satisfaction to create positive
post-purchase behavior to improve and maintain the competitiveness of the
destination.

Diane Halstead (1993) studies the focus of dissatisfied car owners. Examines
the role of vehicle warranty and after-sales service received during the
complaint process about their impact on customer satisfaction with the
resolution of the complaint. Here are some suggestions on customer service
policies, claims management, and warranty procedures.

James Y.L. Thong (2006) investigated the effect of post-adoption beliefs on the
model for confirming expectations for tracking information technology. The
Information Technology Expectancy Confirmation (ECM) model is a model for
studying the behavior of continuous use of information technology (IT). This
article presents a study that aims to expand the group of beliefs after
implementation in the ECM to expand the application of the ECM beyond the
instrumental focus. An enhanced ECM that combines post-applied belief with
benefits. the perception of pleasure and the perception of ease of use It was
verified empirically based on data collected from

online surveys of 811 existing users of existing mobile internet services. Data
analysis showed that the extended CM had good explanatory capacity (R2
57.6% intention to continue using IT and R2 67.8% satisfaction), and all
pathways were supported. Thus, advanced ECM can provide additional
information needed to understand the future use of IT.

Significant effects of perceived ease of use after adoption and perceived

satisfaction indicate that the nature of IT may be an important boundary
condition for understanding ongoing IT usage. At a practical level, Extended
ECM provides IT product /service providers with a deeper insight into how to
manage IT user satisfaction and sustained favouritism.

Marsha L Richins (2002) Post-purchase product satisfaction: Integrating the

effects of commitment and time accounts for changes in post-purchase product
satisfaction for the purchase of durable goods. The variables of engagement and
satisfaction were measured in a cross-sectional longitudinal study with car
owners. Overall, consumers with higher affiliation with the product stated that
they were slightly more satisfied with their cars than consumers with less
affiliation during the ownership period. But for two months after the purchase,
consumers with high product commitment showed a decrease in satisfaction,
while consumer satisfaction with low commitment increased. The role of non-
confirmation in these changes has been studied. It was found that profit and
rejection issues contributed to the satisfaction assessment independently and
that the strength and form of the contributions varied according to the product
mix. These results suggest that there is a need to separately measure evidence of
the benefits and challenges of satisfaction surveys. 444

Claes Fornell (1992) examined how many individual companies and certain
industries continuously monitor customer satisfaction. But Sweden is the first
country to do so. National level. The Annual Customer Satisfaction Barometer
(CSB) measures customer satisfaction for over 30 industries and over 100
companies. The new index is intended to increase the effectiveness of the
measures. While production capacity mainly reflects product quantity, CSB
measures product quality (as customer experience). The author reports the
results of a large-scale Swedish effort to measure the quality of the overall
consumption process as customer satisfaction. The importance of customer
satisfaction and its place in the company's overall strategy is discussed. A
consequence of examining the relationship between market share and customer
satisfaction with a placement model is that satisfaction should be lower in
sectors where supply is homogeneous and demand is heterogeneous.
Satisfaction should be greater when variability/harmony of demand matches
supply. Empirical support for this proposition is found in both monopolistic and
competitive market structures. Similarly, it has been found that industries
generally have high levels of customer satisfaction when they rely heavily on
recurring business satisfaction. The reverse is true in industries where firms
have more enslaved markets. For Sweden, the 1991 results showed a slight
increase in CSB, which should have a positive impact on the general economic
environment.

Richard Oliver’s (2000) Determinants of Response in Judgment of Satisfaction,

examines the effect of the five determinants of satisfaction tested, as well as
individual differences in what constitutes satisfaction. Manipulations of
recognition, expectation, performance, disapprove, and fairness are recorded in
the stock market trading scenario in full factorial terms. The results show that
all main effects and the two-way four-factor interaction are significant. The
individual levels of repeated measurement data are then analysed. Three groups
of subjects were identified that shared the same 4,444 response trends
(rejection, performance, and fairness) and correlated with investment attitudes,
yield attitudes, and demographics. No coherent correlation was found,
suggesting that differences in responses reflect deeper behavioural tendencies.
Implications of this approach for satisfaction models, satisfaction theory, and
individual satisfaction response orientations are presented.
 OBJECTIVE OF STUDY

● To analyse Cement Competitors.

● To study parameters such as pricing and quality.

● To study brand loyalty toward Customers

● Know the level of customer satisfaction through scientific tools such as

interviews and questionnaires.
● Finding the level of customer satisfaction through direct interaction with
the knowledge of their preferences. This includes the whole process, such
as asking the customer questions via questionnaires that will be included
in the main survey once the main survey is completed.
 NEED OF THE STUDY

A customer is someone you have satisfied or who needs a refund. The payment
can be money, it can be time, or goodwill, but there is some form of payment.
Satisfaction is the level of a person's perceived state when comparing perceived
products about expectations.

The level of satisfaction is a function of the difference between perceived

performance and expectations. If the performance is lower than expected, the
customer is not satisfied. If the performance is similar, consumers are very
satisfied. If productivity exceeds their expectations, the customer will be
delighted.

Customer satisfaction is a customer's positive or negative attitude towards the

perceived value as a result of using a particular organization.

● To know the perception of the customers.

● To find out the effective and ineffective factors of cement.

● To know the current position of the cement industry.

●
 RESEARCH METHODOLOGY

The purpose of this chapter is to describe the methodology used to achieve the
research objectives of this study. This includes the type of research, target
population, sampling techniques, data collection, and data analysis procedures.

The main theoretical framework of this study focuses on the finding of the
relationship between the dependent variable (consumer’s satisfaction with
buying tement products) and independent variables (etc.).

Magazines, articles, research reports, and government documents have been

examined to obtain information on previous actions that stakeholders and
legislators have already implemented. We have also researched websites of
companies that produce natural products and online documents to carry out this
research.

To analyze the tools of the results of the simple percentage analysis

questionnaire, the ranking model, and classification technique, were used and
the pilot survey was performed.

Research design:

This research study is concerned with describing the characteristics of a

particular individual or a group. In this study, a descriptive research design has
been used. Descriptive research is a type of research that is used to describe the
characteristics of a population. It collects data that is used to answer a wide
range of what, when, and how questions about a particular population or group.

Random sampling has been used in the study random sampling is used for
selecting of homogeneous sample for the study

Data Collection Method:

Primary data has been collected through structured questionnaires, and

Secondary Data has been collected from the company’s website and previous
years’ research papers.

The questions which are there in the questionnaire are presented in the same
order to all the respondents.
50 people were taken to fill up the questionnaire.

This particular study is having a descriptive approach for the outcomes.

This study is carried out in the Kanpur region and the data is collected by the
people residing in Kanpur itself.

The period which had been included for the study of this particular research is
cross-sectional which the data had been collected in one taste

The whole data had been formed through the help of Google form and data have
been analysing with anlysing help of SPSS software to get the data and variable
views.
 DATA ANALYSIS & INTERPRETATION

Descriptive Statistics

Mini Max Std.

mu imu Mea Deviati

N m m n on Skewness Kurtosis

Std. Std.

Stati Stati Stati Stati Statisti Stati Erro Stati Erro

stic stic stic stic c stic r stic r

Q4 50 1.00 2.00 1.64 .48487 -.60 .337 - .662

00 2 1.70

Q5 50 1.00 3.00 1.34 .51942 1.14 .337 .260 .662

00 5

Q6 50 1.00 4.00 1.92 1.2590 .859 .337 - .662

00 9 1.05

Q7 50 1.00 4.00 2.84 1.0947 -.05 .337 - .662

00 0 8 1.64

1
Q8 50 1.00 2.00 1.36 .48487 .602 .337 - .662

00 1.70

Q9 50 1.00 3.00 1.64 .82709 .772 .337 - .662

00 1.09

Q10 50 1.00 2.00 1.24 .43142 1.25 .337 -.44 .662

00 6 3

Q11 50 1.00 2.00 1.24 .43142 1.25 .337 -.44 .662

00 6 3

Q12 50 1.00 2.00 1.30 .46291 .900 .337 - .662

00 1.24

Q13 50 1.00 5.00 2.08 1.1219 1.01 .337 .332 .662

00 5 1

Valid N 50

(listwise)

Frequencies
 Statistics

Q1

Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 0

N Va 50 50 50 50 50 50 50 50 50 50

lid

Mi 0 0 0 0 0 0 0 0 0 0

ssi

ng

Q4

Frequen Valid Cumulative

cy Percent Percent Percent

Vali Male 18 36.0 36.0 36.0

d Femal 32 64.0 64.0 100.0

Total 50 100.0 100.0

Q5

Frequen Valid Cumulative

cy Percent Percent Percent

Vali Yes 34 68.0 68.0 68.0

No 15 30.0 30.0 98.0

d May 1 2.0 2.0 100.0

be

Total 50 100.0 100.0

Q6

Cumulati

Frequ Perce Valid ve

ency nt Percent Percent

Val TV 30 60.0 60.0 60.0

id COMMERCIAL

DEALER/ 5 10.0 10.0 70.0

WHOLE SELLER

ARCHITECTUR 4 8.0 8.0 78.0

BUILDER 11 22.0 22.0 100.0

Total 50 100.0 100.0

Q7

Frequen Valid Cumulative

cy Percent Percent Percent

Vali Price 4 8.0 8.0 8.0

Quality 22 44.0 44.0 52.0

d Convenienc 2 4.0 4.0 56.0

All of the 22 44.0 44.0 100.0

Above

Total 50 100.0 100.0

Q8

Frequenc Valid Cumulative

y Percent Percent Percent

Valid Yes 32 64.0 64.0 64.0

No 18 36.0 36.0 100.0

Total 50 100.0 100.0

Q9

Frequenc Valid Cumulative

y Percent Percent Percent

Valid Yes 29 58.0 58.0 58.0

No 10 20.0 20.0 78.0

May 11 22.0 22.0 100.0

be

Total 50 100.0 100.0

Q10
 Frequenc Valid Cumulative

y Percent Percent Percent

Valid Yes 38 76.0 76.0 76.0

No 12 24.0 24.0 100.0

Total 50 100.0 100.0

Q11

Frequenc Valid Cumulative

y Percent Percent Percent

Valid Yes 38 76.0 76.0 76.0

No 12 24.0 24.0 100.0

Total 50 100.0 100.0

Q12

Frequenc Valid Cumulative

y Percent Percent Percent

Valid Yes 35 70.0 70.0 70.0

No 15 30.0 30.0 100.0

Total 50 100.0 100.0

Q13

Frequen Valid Cumulative

cy Percent Percent Percent

Vali Good 18 36.0 36.0 36.0

d Better 19 38.0 38.0 74.0

Averag 6 12.0 12.0 86.0

Bad 5 10.0 10.0 96.0

No 2 4.0 4.0 100.0

Reply

Total 50 100.0 100.0

FINDINGS

● Total of 50 respondents were taken

● 36% of respondents are male and 6 of 4% of respondents are female.

● 68% of respondents said yes that they have purchased cement before.

● 30% have purchased cement.

● And 2% responding said that maybe they have purchased cement before.

● 60% of respondents get to know about cement from TV commercial ads,

10% respondents from dealers and wholesalers 8% respondents from
architecture, and 22% respondents from builders.
● A person responding said that price influences them to buy cement, 44%
of respondents that quality influences them, 4% of respondents said that
convenience is the matter and 44% of respondents said that price, quality,
and convenience all three matter to them to buy cement.

● 64% of respondents as satisfied with using cement and 36% of

respondents are not satisfied.

● 58% respondent convenience estimator 20% respondent convenience is

not the matter and for 22% respondent convenience may be the matter.

● 76% of respondents that they won't move from cement and 24% of
respondents said that they could move to different items other than
cement.

● 76% of respondents are happy with the quality given by cement and 24%
are not happy with the quality presented by cement.

● 70% of respondents said that the nature of cement is far superior than
different results of cement and 30% of respondents disagree that the
cement quality is superior to different contenders.

● 36% of respondents cement as good,38% respondents better, 12%

respondent as average, 10% as bad, and 4% did not reply.
 CONCLUSION

Most significant component in choosing the development or decline of a

business.

• The organization ought to lessen the reaction time to the protest.

• The organization needs to fix a specific measure of cement, particularly for

merchants, and offer it free of charge as a permit.

• Organizations ought to enlist more individuals to advance the brand.

• Organizations need to diminish cement conveyance times.

• Consumer loyalty with Cement is agreeable.

• Regardless of the expansion in unrefined substance costs, on account of the

stockpile of unrefined components from neighbouring mines, the organization
can lessen creation costs.

• Buyers principally find Cement advancements from accumulating Many

individuals are unskilled.

• Clients need more costs and retailers need more impetuses, gifts, and rides.

• Merchants likewise need more gatherings with cement authorities.

• Mass shoppers need increasingly more money limits.

MANAGERIAL IMPLICATIONS AND FUTURE RESEARCH

DIRECTIONS

To advertise its products, the corporation should concentrate on more

aggressive advertising.

The business ought to run more and more specials, such two for the price of
"one or more coupons."

Customers want to purchase cement from a reputable brand, thus the

business needs to do more to promote the brand.
Price is preferred by the client as a key consideration when purchasing cement,
thus the business should set the price appropriately.
 SUGGESTIONS

Those who desire to look into this topic further will find this research
to be very helpful. Given that all variables have a major impact on
critical appraisal, the two variables packaging and customer
purchasing behaviour need to be considered more closely.

To support their research study work, future researchers must gather

both quantitative and qualitative data about each of the variables from
various sources, and they must appropriately document all the
information and data.

To gather respondents' responses effectively and efficiently, the

questionnaire must be flawlessly constructed and simple to grasp.
 LIMITATION

● Some of the questions were difficult for some customers to understand.

● The sample size (sample size=50) was insufficient and did not adequately
represent the survey's findings.

● Some customers or merchants exhibited poor cooperation.

● The market potential of the cement sector was not fully covered by the
inquiry.
 REFERENCE

Book references:

Marketing Research Naresh Kumar Malhotra, Pearson.

Gestione marketing Philip Kotler, Pearson Edition

Managing Customer Satisfaction Surveys Derek Allen, Pearson Edition.

Journals/newspapers:

Cement Annual Journal Labor and Industry Chronology Indian Cement Survey

Website:

www.cement.com

www.google.com

www.wikipedia.com
 ANNEXURE (QUESTIONNAIRE)

A STUDY ON CUSTOMER SATISFACTION TOWARD CEMENT

INDUSTRY

1. Email

2. Name

3. Which age group does you belong to?

o 1-15
o 15-30
o 30-45
o 45 and above

4. Gender
o Male
o Female
o Prefer Not to Say

5. Have you purchased Cement ever?

o Yes
o No
o Maybe

6. IF YES, how did you come to know about cement?

o TV COMMERCIAL
o DEALER/WHOLE SELLER
o ARCHITECTURE
o BUILDER
7. What are the influencing factors for your preference?
o Price
o Quality
o convenience
o All of the Above

8. Are you satisfied with cement?

o Yes
o No

9. Do you think convenience is matter?

o Yes
o No
o Maybe

10. If cement is not convenient will you then go for any other brand?
o Yes
o No

11. Are you satisfied with the price as per the quality?
o Yes
o No

12. If Yes, do you think the quality is better as compared to the

competitors?
o Yes
o No
13. Out of 5 which rank do you want to give to CEMENT?
o Good
o Better
o Average
o Bad
o No Reply