PROJECT REPORT

On
Customer Satisfaction towards their expectations with Bajaj two
wheelers
BY
Praveen Kumar
1NZ18MBA60
Submitted to

DEPARTMENT OF MANAGEMENT STUDIES

NEW HORIZON COLLEGE OF ENGINEERING,

OUTER RING ROAD, MARATHALLI,

BENGALURU

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Dr. Sheelan Misra

Head of the Department

2018 - 2020
 CERTIFICATE
This is to certify that Praveen Kumar bearing USN 1NZ18MBA60, is a bonafide student of
Master of Business Administration course of the Institute 2018-20, autonomous program,
affiliated to Visvesvaraya Technological University, Belgaum. Project report on “Customer
satisfaction towards their expectations with BAJAJ Two wheelers” is prepared by him under the
guidance of Dr. Sheelan Misra, in partial fulfillment of requirements for the award of the degree
of Master of Business Administration of Visvesvaraya Technological University, Belgaum
Karnataka.

Signature of Internal Guide Signature of HOD Principal

Name of the Examiners with affiliation Signature with date

1. External Examiner

2. Internal Examiner
 DECLARATION

I, Praveen Kumar, hereby declare that the project report on “Customer satisfaction towards their
expectations with BAJAJ Two wheelers” with reference to “Bajaj Two Wheelers” prepared by
me under the guidance of Dr. Sheelan Misra, head of M.B.A Department, New Horizon College
of Engineering.
I also declare that this project report is towards the partial fulfillment of the university
regulations for the award of the degree of Master of Business Administration by Visvesvaraya
Technological University, Belgaum.
I have undergone an industry project for a period of Eight weeks. I further declare that this report
is based on the original study undertaken by me and has not been submitted for the award of a
degree/diploma from any other University / Institution.

Signature of Student
Place:
Date:
 ACKNOWLEDGEMENT
The successful completion of the project would not have been possible without the guidance and
support of many people. I express my sincere gratitude to Mr. Suresh Kumar, Branch Manager,
Bajaj, Bengaluru, for allowing to do my project at Sindol BAJAJ Global.
I thank the staff of Bajaj, Bengaluru for their support and guidance and helping me in completion
of the report.
I am thankful to my internal guide Dr. Sheelan Misra, for her constant support and inspiration
throughout the project and invaluable suggestions, guidance and also for providing valuable
information.
Finally, I express my gratitude towards my parents and family for their continuous support
during the study.

PRAVEEN KUMAR
1NZ18MBA60
 TABLE OF CONTENTS

SL. NUMBER CONTENTS PAGE NUMBERS

1 Executive Summary 1

2 Theoretical Background Of The Study 2-12

3 Industry Profile &Company Profile 13- 41

4 Application Of Theoretical Framework 42- 46

Analysis And Interpretation Of Financial

5 47- 64
Statements And Reports
Learning Experience- Findings,
6 65-67
Suggestions And Conclusion

7 Bibliography 68
 EXECUTIVE SUMMARY

After advancement, the Indian market is available to wide rivalry. The market
experienced a change and the normal customers have gotten increasingly mindful and
requests more noteworthy incentive for cash. India being the second quickest developing
economy on the planet close to china. Administration segment rules the India economy
today by contributing the greater part of our national salary. In the 90's one in each two
Indian's win his work, by offering types of assistance, with best employments, best earnings
and best gifts, the administration part is the new exhibit of the Indian economy. In addition
innovative advances have made it workable for India to finish on worldwide premise.
At present bike industry is additionally confronting the opposition from numerous
other contenders'. In the present serious world customer is top dog. He has numerous
choices to pick. The conduct and the degree of satisfaction of customers towards bike is not
quite the same as customers to customers. To overcome this they need to give a superior
and quality administrations to the customers so the customers ought to be glad and happy
with the administration.
The procedure of this examination was to assortment of information through
organized survey and individual meeting led with the customers in the different given
region covers an example size of 100 customers. The information was gathered from
different classes of customers like representatives, adolescents, understudies and so on…
The examination uncovers that most of the customers have a decent assessment about the
bike. What's more, a large number of them are fulfilled by possessing bike.
The significant variables which impact the purchasing choice of the customer is the
style of the bicycle. A large portion of the respondents were utilizing bike for a time of 1 to
5 years. Larger part of the respondents knew about the item through the print media and
television. A large number of the customers feel that ad and companions proposal will
change the purchasing choice of the customers at a specific level. From the examination
came to realize that the current brand picture of Bajaj bike inacceptable.
 CHAPTER 1:
Theoretical Background of the Study

INTRODUCTION

Marketing "is the way toward arranging and executing the origination, evaluating,
advancement and appropriation of thoughts merchandise and ventures to make trade that
fulfill individual and hierarchical objectives" today marketing must be under-stood not in the
old feeling of making deal telling and selling. The marketing has changed from Bargain idea
to new feeling of fulfilling customer needs.
The target of all marketing exertion ought to augment customer satisfaction. An
individual company's prosperity depends on how well it has performs, yet in addition on how
well its whole gracefully chain and marketing channel rivals contenders channels. The
customer is the key. Therefore the satisfaction of customer is the prime target of a venture.
Satisfaction is an individual's inclination of joy of frustrations coming about because
of contrasting an item's apparent presentation according to their expectations. Numerous
organizations are focusing on high satisfaction since customers who are simply fulfilled
despite everything think that its simple to switch when better offer goes along.
Customer satisfaction is both an objective and a marketing device. Customer's first
connection with the item happens at the retail level. The accessibility of the item, their
presentation, dispersing and so forth, impact the customers buy choice to an enormous
broadens. Retailers likewise go about as a significant connection among purchasers and the
organization.
They are nearer to the customers know his needs and needs superior to the
organization. This data is exceptionally valuable to the organization in providing food the
shopper's needs and needs.
This examination on Customer Satisfaction of Bajaj bike is a stage to comprehend the elements
which are compelling for the achievement of the item.
CUSTOMER SATISFACTION

Associations are progressively intrigued holding existing customers while focusing

on non-customers estimating customer satisfaction gives a sign of how effective the
association is at giving items and/or administrations to the commercial center.
Customer satisfaction is a vague and unique idea and the real appearance of the
condition of satisfaction will vary from individual to individual and the item/administration
to item/administration. The condition of satisfaction relies upon various both mental and
physical factors which associate with satisfaction practices, for example, return and
suggested rate. The degree of satisfaction can likewise very contingent upon other
alternatives the customer may have and other items against which the customer can think
about the association’s items.

CUSTOMER EXPECTATION

Customer satisfaction is to a great extent an impression of the expectations and

encounters that the customer has with an item or administration. Anyway expectations
additionally mirror that impacts the assessment of the item or administration. At the point
when we make significant buys, we look into the item or administration and addition data
from the publicizing, salespersons, and verbal exchange from companions and partners. This
data impacts our expectations and capacity to assess quality, esteem, and the capacity of the
item or administration to address our issues.
In meeting customers' necessities and estimating customers' satisfaction files,
customer observation ought to be certainly a key thought. Qualified administrations in the
activity execution layer, specialized administration layer and business improvement layer are
essential. Be that as it may, it is significantly progressively critical to effectively comprehend
customer expectations and put forth attempts to surpass their expectations. Therefore,
customer observation the executives turns into a focal subject. To be perfectly honest talking,
among all records in customer satisfaction the executives, the greatest test is customer
recognition the executives, or customer discernment satisfaction.
CUSTOMER SWITCHING

The switching way is activated by a factor that changes the current connection
transport among customer and provider by some way or another creation the customer
mindful of various explanations behind switching. This starting variable influences the whole
switching way. There are three distinct triggers: outer, inner, and situational. In the trigger,
the organization that the customer has changed to has filled in as a similar item vis-a-vis the
organization with which he has broken the relationship. The new organization has maybe
changed or improved its business idea, is another contender, or just can offer something that
the previous organization proved unable.

During the procedure, the customer starts to think about a change and be-comes
touchy to the different elements that at long last lead to a switch. The time length can differ
and is here named process term.
The primary explanation behind switching, as per the customer, is known as the push
factor. There are additionally tip factors, which alone can't accelerate or expand the switching
process however which can speed up or defer the way that the customer experiences while
thinking about a change. Significantly other components could be named reasons for
switching, since the) alone could prompt switching and not exclusively be viewed as outing
factors.
These variables are not delegated switching causes however as sub-push factors on
the grounds that the respondents don't believe them to be the principle explanation behind
switching. Regardless of whether a customer has exchanged, there can be reachildren why he
could think about coming back to the main organization, by the power of a draw factor.
Regardless of whether a customer breaks the relationship with an organization, stress that the
break ought to be taken care of professionally and end on benevolent footing. The previous
customer is otherwise prone to spread negative verbal exchange
IMPORTANCE OF MARKETING

As utilization starts creation, the maker ought to recognize the motives, which elevate
customers to buy. This encourages him to offer an absolute goad cut that can fulfill the
shopper's needs. Accordingly buyer's internal thought processes, for example, dread, pride,
design, profession, buying power are the things which choose the purchasing behavior. The
present advertisers have additionally discharged the purchasing intensity of the buyers and
they are continually attempting to receive their item suite the regularly changing necessities
of the customers. Its importance is
 To make mindfulness about new items in the psyches of the customer.

 To draw in the customers to purchase the items

 To increment the deals.

THE OPERATIONAL CONCEPTS OF MARKETING:

 MARKET:

"A market comprises of all the potential customers sharing a specific need or need
who may be willing and ready to take part in return of items to satisfy the need or need".
 MARKETING:

"Marketing is social and the board forms by which people and gathering get what
they need and what they need through making offering and trade results of significant worth
with other".

MARKET SEGMENTATION

Market division is a technique for accomplishing most extreme market reaction from
constrained advertising assets by perceiving distinction in the reaction qualities of different
pieces of the market.
 There exist various arrangements of advertising technique .division procedure is a
response to the inquiry, to whom should, one sell his item and what he sell them? It is a key
decision worried about doing the correct things instead of strategic decision, doing things
right. It empowers the advertiser to focus on the determination of clients and offer a fitting
promoting blend for each fragment or a gathering of purchaser having comparative interest.

CORE CONCEPT OF MARKETING

The Product Concept :The item idea hold that customer will support those item that
offer the most quality, execution or development center their vitality around making superior
item and improving them after sometime.

The Selling Concept :The selling idea holds that customer whenever left alone, will
common not yet enough of the association item. The association should along these lines
embrace a forceful selling advancement exertion.

The Marketing Concept :The advertising idea holds that the keys to accomplishing the
association objectives comprise in deciding the need and needs of target showcase and
conveying the wants fulfillment more successfully and productively than contenders.

MARKETING MIX "Advertising blend is a mix of 4p's, for example, item, value,
advancement and spot (dissemination channel) to convey standard products and ventures".

4 P'S OF Marketing:
PRODUCT : an item can be whatever can be offered to a business opportunity for
consideration securing use or utilization that may fulfill a need or need

PRIC : financial specialist's characterizes cost as "the trade estimation of an item or hold
constantly dazzled as far as cash".

PROMOTION :advancement might be characterized as "the different exercises that the

company embraces to elevate its items to the objective market".

DISTRIBUTING CHANNE : it very well may be characterized as "the arrangement of

promoting establishment taking an interest in showcasing exercises engaged with the
development or the progression of merchandise and enterprises from the essential item to a
definitive customer".

TYPES OF BUYING BEHAVIOR

 COMPLEX BUYINGBEHAVIOR

The customers experience complex purchasing conduct when they are profoundly associated
with a buy and mindful of critical among brands. Shopper are includes when the item is
costly, brought rarely unsafe and profoundly self expressive.

 DISSONANCE REDUCING BUYINGBEHAVIOR

Some of the time the buyer is profoundly associated with the buy however observes the little
distinction in the item and administration. The high association is again on the way that the
buy is costly rarely hazardous.
  HABITUAL BUYINGBEHAVIOR

Numerous items are purchased under states of low buyer association and the nonappearance
of noteworthy item distinction, shopper don't scan widely for data about the item, assess their
attributes and settle on weightily choice on which item to purchase.

 VARIETY SEEKING BUYINGBEHAVIOUR

Some purchasing circumstance is portrayed by low customer contribution yet huge item
distinction. Here customer is regularly seen to do a great deal of item exchanging. The
purchaser's conduct is affected by four main consideration (social, sub cultural,& social
class),social(reference gathering, family,& jobs and status )individual ( age and life stage,
occupation, monetary conditions. Ways of life, character, self idea and mental (inspiration,
recognition learning and conviction and disposition). These give pieces of information to
know reach and serve purchasers all the more successfully.

NEED OF CONSUMER LOYALTY

The developing buyer development necessities markets to comprehend purchaser

conduct their requirements, desires and issues. It will be simpler in misusing advertising
openings meeting the difficulties of the market. Along these lines advertisers must attempt to
offer the item needed by the clients at the value he is set up to pay, through dissemination
channel helpful to him and with an appropriate limited time exercises. A shopper ordinarily
is social butterfly, an investigation of customer conduct assists with figuring promoting
program blend and strategies.

Components :

To comprehend buyer conduct on the inevitable purchasing choices, the main

considerations must be unmistakably comprehended and dissected.
They are

 Buyer Attributes.

 Personal Attributes.

 Seller Attributes.
  Buyer attributes:

It manages the people, individual, mental, social and social attributes.

 Personal attributes:

It manages the components like age, sex, occupation, ways of life, monetary and budgetary
conditions, culture which influences the buyers buy conduct

 Seller attributes:

Impacts the purchasing choice figure lies the picture of the offices of-fered by the
organizations or retail out lets and so forth influences the decision of the purchasers. the
purchasers choice will be founded on the mentalities, practices' and attributes of the merchant
or sales rep.

 Situational attributes

This additionally assumes a significant job in impacting the choice of the purchaser. The
viewpoints, for example, time, day, season, budgetary conditions, advertising circumstances,
interest for the items and so forth.

Methods of tracking and measuring customer satisfaction:

An organization apparatuses for following and estimating consumer loyalty extend

from crude to sophisticate.
The accompanying techniques are utilized to gauge consumer loyalty Grumblingsand
proposal framework:
A client focused association would make it simple for its client to convey proposals
and grumblings. Numerous clients augment the straightforwardness with phone numbers,
client can ask, submit recommendation on question. These data streams give these
organizations numerous smart thoughts and empower them to act all the more quickly.
 1. Lost client investigation:

Organizations should contact clients who have quit purchasing or changed to another
provider. It is essential to lead post-employment survey and screen the client misfortune rate.

2. Customer fulfillment study:

An organization must not reason that it can get a full image of consumer loyalty and
disappointment by essentially running a protest and recommendation sys-tem. Studies show
that customer4s are disappointed with one out of each ten buys and under 2% disappointed
clients will gripe clients may feel that their grumblings are minor.

 Buying and devouring

It is essential to recognize buy and utilization for three reasons. Right off the bat the
item might be bought by 1% and devoured by another. Auxiliary the buy relies upon shopper
desire for how much brands are probably going to fulfill needs. Thirdly a buyer post buy
advancement decides if the brand is probably going to be repurchased.

 Fulfillment v/s Disappointment

Fulfillment happens when client's desires met to surpass and the buy choice is
strengthened. Fulfillment strengthens uplifting perspectives towards the brand prompting a

more noteworthy probability that the client will re buy a similar brand, disappointment
results when shopper desire isn't met. Therefore we declare that be the purchasers frames a
judgment of significant worth follows up on it whether the purchasers are fulfilled after buy
relies on the offer execution according to the purchasers desire. Here is our meaning of
consumer loyalty, in this way the fulfillment level is a component of the contrast between
apparent execution and desires. a client could understanding on their board level of
fulfillment. In the event that the presentation coordinates the desires the client is fulfilled if
the exhibition surpasses desires, a client is exceptionally fulfilled, satisfied or charmed.
 Be that as it may, how do purchasers structure their desires? Desires are shaped based
on the purchasers past purchasing experience, explanations made by companions and
partners and market and contender data and guarantees and so forth if advertisers raise
desires to high the purchasers are probably going to be baffled, a portion of the present best
organization are raising desires and conveying execution to coordinate. In this manner
organizations are focusing on absolute customer fulfillment.

CLIENT RELATIONSHIP PROMOTING:

It alludes to creating more grounded bonds with clients. It is the way toward
overseeing natty gritty data about individual clients and cautiously dealing with all clients to
expand client unwaveringness.
A client contact point is any event on which a client experiences the brand and the
item from genuine encounter to individual or mass correspondences to easygoing
perceptions. Client relationship showcasing empowers organizations to give great continuous
client care through the powerful utilization of individual bookkeeping data. In view of what
they think about each esteemed client, organizations can modify advertise contributions,
administrations, messages and media, and furthermore it is significant on the grounds that it
is a significant driver of organization gainfulness is the total estimation of the organization's
client base.
A few clients will inescapable become inert or drop out for reasons, moves to other
area, disappointment so on. Here the organizations challenge is to responsive disappointed

clients through clients backing procedures. It is frequently simpler to re draw in the ex-clients
in light of the fact that the organization knows their names and chronicles.
Growing progressively steadfast client's expands income. Anyway the organization
needs to spend more to assemble more prominent client dedication. What amount should
organization contribute relationship building, with the goal that the expense doesn't surpass
the increases, we have to recognize
5 distinct degrees of venture n client relationship building.

1. Basic promoting:

The sales rep just sells the item.

2. Reactive promoting:

The sales rep sells the item and urges the client to call on the off chance that the person has
question, remarks or protests.
3. Accounting showcasing:

The sales rep telephones the clients a brief timeframe after the deal to check whether the item
is meeting desire. T he sales rep additionally requests any item administration improvement
recommendation and a particular disillusionments. This data causes their organization to
keep on improving its exhibition.
4. Proactive advertising:

The organization salesman contacts the client every now and then with recommendation
about improved item utilizes or supportive new items.
5. Partnership advertising:

The organization works proceeds with the client to find approaches to perform better.
CHAPTER 2

INDUSTRY PROFILE

The advancement strategy and different expense reliefs by the Govt. of India in re-
penny years has had momentous effects on Indian Car Industry. Indian car industry, which is
as of now developing at the pace of around 18% per annum, has become a hot goal for
worldwide auto players. An all around created transportation framework assumes a key job in
the advancement of an economy, and India is no special case to it. With the development of
transportation framework, the Vehicle Business of India is additionally developing at quick
speed, possessing a significant spot on the 'canvas' of Indian economy.
Today Indian car industry is completely fit for creating different sorts of vehicles and
can be separated into 3 general classes: vehicles, bikes and overwhelming vehicles. Among
the bike section, bikes have significant offer in the market. Legend Honda contributes half
bikes in the market. In it Honda holds 46% offer in bike and TVS makes 82% of the mopeds
in the in the nation

Snippets :

The first vehicle in Quite a while overflowed with 1897 in Bombay India being
perceived as potential developing business sector.
 Within bikes, cruisers contribute 80% of the portion size.

 India is the biggest three wheeler advertise on the planet

 India is the biggest bike producer on the planet.

 India is the fifth biggest business vehicle maker on the planet.

 The number one worldwide cruiser producer is in India.

INDIAN BIKE INDUSTRY

Vehicle is perhaps the biggest business in the worldwide market. Being the pioneer in
item and procedure innovations in the assembling division, it has been perceived as one of
the drivers of monetary development. During the decade will coordinated endeavors have
been made to give another seek the vehicle approach for understanding the segment's
maximum capacity for the economy. Steps like annulment of permitting, expulsion of
quantitative limitations and activities to get the strategy structure consonance with WTO
necessities have set the business in a dynamic track. Evacuation of the prohibitive condition
has helped rebuilding and empowered industry to assimilate new advancements, adjusting
itself to the worldwide turn of events and furthermore understand its potential in the nation.
The progression approaches have prompted constant increment in rivalry that has at last
brought about modernization in accordance with worldwide gauges just as in generous cut in
cost. Forceful promoting by the vehicle money organizations have likewise assumed a huge
job in boosting car request, particularly for the populace in the center pay gathering.

ADVANCEMENT OF BIKE INDUSTRY IN INDIA

Bike portions is one of the most significant parts of the vehicle area that has
experienced critical changes because of move in arrangement condition. The bike business
has been presence in the nation since 1955. it comprises of three fragments. Bikes, Cruisers
and Mopeds. As indicated by the figures distributed by Hammer, the portion of bike in car
part as far as unit sold was about 80% during 2003-04. This high figure itself is
recommending of the significance of the division. In the underlying year's entrance of the
organizations, limit extension, selection of items including limit blend and innovation, every
single basic region of working of an industry were viably constrained by state hardware. The
breaches in the framework had welcomed new arrangement alternatives that appeared in late
60s. Among these strategies Restraining infrastructures and
Prohibitive Exchange Practices (MRTP) and Remote Trade Guideline Act (FERA)
were planned for directing imposing business model and outside speculation individually
 COMPANY PROFILE

VENDOR PROFILE

SINDOL BAJJAJ

In business since 2017, Sindol Bajaj in Opposite BVB College Road, Bidar is a
noticeable vendor for Bajaj bikes. It is a fundamental piece of the system of Bajaj bike
vendors oversaw by Bajaj Auto Limited. A home-developed car brand, Bajaj Auto is a key
element and the car arm of the Bajaj Group, an acclaimed Indian business combination. The
Bajaj brand was worked throughout the years and has earned an unyielding notoriety for
offering greatest items at reasonable costs. This car brand has prevailing with regards to
fashioning a relationship of trust with its developing base of clients and its various approved
vendors situated in the different pieces of the nation. Some portion of this developing vendor
organize, is this seller showroom who has come to be perceived as one of the favored Bajaj
cruiser sellers in the locale. In the area of Opposite BVB College Road which is all around
associated by different methods of transport, lies this vendor on ,Opposite BVB College
Road.

Items and Services offered at Sindol Bajaj

Sindol Bajaj in Opposite BVB College Road, Bidar is a roomy cooled showroom
space that invites guests whenever according to their benefit from 10:00 - 19:30. Imminent
purchasers and guests are instantly gone to by the deals and administration agents. This
showroom gladly shows the absolute generally famous and top rated models and variations
of bikes and motorbikes including Avenger, Bajaj V, Discover, Dominar, Pulsar, Platina and
CT 100. The staff is knowledgeable with the details, highlights, accessibility and account
alternatives accessible and help purchasers in picking their fantasy ride. Clients can likewise
consistently profit a horde of significant worth included administrations for their bikes,
including bicycle customizations and embellishments, bicycle fix and care, protection
purchasing and recharging, and administration booking. One can advantageously pay for the
items and administrations with Cash, Debit Cards, Checks, American Express Card, Credit
Card. The bike money alternatives accessible additionally make it helpful for a client to
possess their fantasy ride.

If it's not too much trouble look to the top for the location and contact subtleties of
Sindol Bajaj at Opposite BVB College Road, Bidar.

 Items/administrations

o Sales and administrations of Bajaj 2Wheelers,

o Financing for the vehicle,

o RTO Checks and preparing,

o Sales of extras for the vehicles,

  Workplaces and Branches

o Head Office

o Gumpa Bidar.

o Branches-

o Basawakalyan, Bidar,

o Bhalki, Bidar.

o Aurad, Bidar.

o Humnabad, Bidar

The Foundation of The Organization:

The Bajaj bunch is one of the best 10 business worries in India its foot point cot over
a wide scope of ventures, spreading over autos 12 wheelers and the three wheelers, lighting
iron and home apparatuses protection, travel, and fund. It was established in 1926 at a stature
of India's development for autonomous from the birth the gathering has on distinguished
history the uprightness commitments creativity and assurance today are frequently followed
back of its bitch during their long periods of tireless dedication to a typical case, Jomanlar
originator of the gathering was a nearby certain and control of mahatma Gandhi in actuality
Gandgiji had embraced him as his child. This cozy relationship and his profound inclusion in
the autonomy development didn't leave Jamaal Bajaj with much time to spend on his recently
propelled undertaking.
 His child Kamalanayan Bajaj when he was 27 assumed control over the downpours of
business in 1942 he to be near Gandhi and it was simply after autonomy in 1947 that he had
the option to concentrate on the business. Kamalanayan Bajaj merged the gathering as well
as the leader organizations has gone up structure 72 million to rs.47.18 billion (US $ 936
million) its item portfolio has extend from one to and the brand has discovered a worldwide
market. He is one of the Indian's must recognized business pioneers and globally regarded for
his business intuition and enterprising soul.

Company's history:

In the beginning they used to sell the 2 & 3 wheeler imported vehicles in India, the
name was M/s Bachraj Trading Corporation Private Limited. Which was started in 29-09-
1949, In 1959 they started manufacturing the 2 & 3 wheelers with Indian govt. permission
and the vehicles were ready to use for publics in 1960, In 1970, it rolled out its 100,000th
vehicle. 1977 was the year where they successful manufactured and sold 100000 vehicles,
production at Walujin Aurangabad in 1985 and with the hard efforts they manufactured
and sold 500000 vehicles in only one year and that is 1986,1995 was the time when they
reached to the selling of ten million vehicles and manufacturing and selling of 1 million
vehicles was done in same one year.
MANAGEMENT PROFILE: Board of directors

Rahul Bajaj Chairman

Madura Bajaj Vice chairman and whole time director
Rajiv Bajaj Executive director
Sanjiv Bajaj Executive director
D.D.S. Mehta Whole time director
KantikumarR.Podar Director
Shekar Bajaj Director
D.J Bajaj Roa Director
J.N. Godrej Director
S.H. Khan Director
Mrs. Sumankirloskar Director
Naresh Chandra Director
Nonoopanmai Director
Manish Kejriwal Director
P. Murari Director
Niraj Bajaj Director

Share holder’s and investors grievance committee:

D.J. Balajiroa Chairman

J.N. Godrej Chairman
Naresh Chandra Chairman
S.H. Khan Chairman
Products:

 BajajCT100

 Bajaj Platina

 Bajaj Pulsar125cc

 Bajaj Pulsar150cc

 Bajaj Pulsar NS160,NS200

 Bajaj Pulsar RS200

 Bajaj Pulsar180F

 Bajaj Pulsar220F

 Bajaj Avenger Street160cc

 Bajaj Avenger Cruise200cc

 Bajaj Dominar 400cc

Upcoming Models:

 Bajaj Blade

 Bajaj Sonic

 Bajaj Pulsar300

 Bajaj Discover150
 Discontinued Models:

 Bajaj Sunny

 Bajaj Chetak

 Bajaj Cub

 Bajaj Super

 Bajaj Saffire

 Bajaj Wave

 Bajaj Legend

 Bajaj Bravo

 Kawasaki Eliminator

 Bajaj Kawasaki Wind125

 Bajaj Kawasaki 4sChampion

 Bajaj Kawasaki KB 100RTZ

 Bajaj Boxer

 Bajaj Caliber

THE FACTS AND FIGURES:

 Sale of company new products during 2002-03 spirit, Bravo, Legend and caliber was
35% of the total number of two wheeler sold during the period.
 Sale of recently introduced sprit Scooter has crossed 6000 units per month. And the
same will happen with upcoming scooters.
 Four stroke form engine and rear engine three wheelers will be introduced in the
current quarter. the three wheelers to run on LPG and CNG are under progress
to produce low emission

 In motor cycles segment introduction new Boxer, At, CT and caliber has beenvery
exchanging.
 In 2001 December Bajaj Pulsar introduced in chakan plant(Pune).

 In 2004 the commercial production of the vehicle Platina at Arkudi plant in Pume was
connected.
PRODUCT PROFILE

 BAJAJ CT100

This vehicle is available in 2 variants in all over India. Its lowest version
starts from a price of Rs.41,949 (ex-showroom) and the top version from a price of
Rs.49,070 (ex-showroom). This vehicle is powered with 102cc engine and produces
torque about 8.34 nm and bhp about 7.7 and it has 4 manually operating gear box, Both
rear and front brakes of Bajaj CT 100 are drum brakes. This 114 kg bike is available in 3
colors.

As this has good demand in the market there is a big task always for manufacturers
in pune, Bajaj Auto. The CT 100 is an entry-level commuter motorcycle that is available
in two variants. This vehicle has more demand in rural areas and the reason for this will be
the affordable cost and the easy maintenance or low maintenance and also the fuel
efficiency is too good with this vehicle.

The CT100 is based on the same single-cradle frame as the Platina and is
powered by the same 99.3cc single-cylinder engine that also does duty in the Platina. This
engine is a BS6-compliant, fuel-injected unit which produces 7.7bhp and 8.34Nm of
torque and comes mated to a four-speed gearbox. The engine of this vehicle is designed in
such a way that it consumes less fuel and gives more efficiency and the Bajaj has already
Suspensions play an important role so Bajaj on focusing to the suspensions has equipped
SNS powered suspensions in the rear and telescopic fork in the front.

This motor bike is available in three exclusively attractive colors, and they are
Ebony Black with Blue decals, ebony black with red decals and the flame red one in the
final, It competes with other relatively expensive 100cc commuter motorcycles like the
TVS Star City Plus and the Hero HF Deluxe

Emission Type: BS6

Mileage: NA

Engine Displ.: 102 cc

Brakes Front: Drum

Power: 7.9 PS @ 7500 rpm

Kerb Weight: 115 kg

Starting: Kick and Self Start

Wheels Type: Alloy

Tyre Type: Tube

Digital Fuel Indicator: NA

Standard Warranty (Years): NA

 PULSAR125cc

This is the motor whose force has been diminished to give great execution with
low fuel utilization. Pulsar 125 accompanies two variations, Neon and the Fundamental
one, and again they have ABS and NON-ABS choices in both the variations.
There are no progressions made with the motor limit as equivalent in both the
variations, there is a slight change in the physical look between both the vehicles. The
neon idea comes without tank boards and the fundamental model accompanies a couple
of petroleum tank side corrective and some alluring more shading alternatives in the neon
model yet in essential model the shading choices are less when contrasted with the neon.

Emission Type: BS6

Engine Dispels.: 124.4 cc
Mileage: NA
Power: 12 PS @ 8500 rpm
Gear Box: 5 Speed
Fuel Type: Petrol
ABS: No
Head Lamp: NA
Wheels Type: Alloy
Tyre Type: Tubeless
Standard Warranty (Years): NA
  PULSAR150cc

These two are the amazing vehicles of Bajaj family, this vehicle with 150CC the
vehicles are totally similar with regards to neon and the circle variation, truly tallness and
weight is likewise same among both and the change is just execution,
The Pulsar 150 CC vehicle accompanies 3 variations as Neon, Single Circle and
Twofold Plate. they call this as road beast, since this resembled a weapon for Bajjaj family to
remain in the market contending the contenders.
Bajaj has refreshed the Pulsar 150 to meet the new BS6 discharge standards. The
Pulsar 150 BS6 is Rs 8,998 more costly than the BS4 rendition. While the base adaptation is
valued at Rs 94,956, the top-end twin-plate variation currently retails at Rs 98,835 (the two
costs ex-showroom Delhi). Aside from the expansion of a feline con to cause it to hold fast to
the tough emanation standards, there's no change between the old and the new BS6
adaptation. It is as yet accessible in two hues: dark chrome and dark red

 Pulsar 150Determinations

The Bajaj Pulsar 150 BS6 is controlled by a 149.5cc single-chamber, air-cooled, fuel-
infused BS6-consistent motor. It makes 14PS at 8500rpm and 13.2Nm at 6500rpm. While the
force continues as before, torque is somewhere near 0.15Nm contrasted with the BS4
emphasis. Bajaj hasn't rolled out any improvements to its underpinnings. The refreshed
Pulsar 150 despite everything utilizes an adaptive fork at the front and twin safeguards for its
suspension obligations. A 260mm front plate and a 230mm back circle handle slowing down
obligations matched with single-channel ABS. At 148kg, the kerb weight has gone up by
4kg.

Emission Type: BS6

Engine Displ.: 149.5 cc
Mileage: NA
Power: 14 PS @ 8500 rpm
Gear Box: 5 Speed
Fuel Type: Petrol
ABS: Single Channel
Head Lamp: NA
Wheels Type: Alloy
Tyre Type: Tubeless
Standard Warranty (Years): NA

 Pulsar 150Variations

The Bajaj Pulsar 150 BS6 is accessible in two variations: standard and twin plate.
While the base rendition is evaluated at Rs 94,956, the twin plate variation retails at Rs
98,835 (the two costs ex-showroom Delhi).
 Pulsar 150Structure

Bajaj hasn't refreshed the structure of the Pulsar 150 for some time now. Indeed, even
in the BS6 cycle, it conveys forward a similar structure signals as the more established
adaptation. Both the paint alternatives accompany differentiating decals, giving the Pulsar
150 an energeticlook.
 Pulsar 150Highlights

As far as highlights, the Bajaj Pulsar 150 gets a semi-advanced instrument support,
which shows the fuel level, speed, odometer, trip meters and illuminated switchgear. Single-
channel ABS is offered as a standard fitment.

 Bajaj Pulsar 150Contenders

 It contends with the refreshed BS6 TVS Apache RTR 160 and the Honda CB Unicorn

150. While the Pulsar 150 and the CB Unicorn have stayed like their forerunners, TVS has
included another GTT (Coast Through Traffic) highlight. It as of now accompanies a
computerized instrument reassure and Drove DRLs.

PULSAR180F

The Bajaj Pulsar 180F BS6 has been propelled in India at Rs 1,07,827 lakh (ex-
showroom Delhi). This makes it Rs 11,437 more costly than its BS4 ancestor. The significant
value climb is significantly because of the presentation of fuel infusion, an ECU and a
synergist convertor. The kerb weight of the Pulsar 180F BS6 now remains at 156kg, 5kg
more than its BS4model.

Emission Type: BS6

Engine Displ.: 178.6 cc
Mileage: NA
Power: 17.02 PS @ 8500 rpm
Gear Box: 5 Speed
Fuel Type: Petrol
ABS: Single Channel
Head Lamp: NA
Wheels Type: Alloy
Tyre Type: Tubeless
Standard Warranty (Years): 2

Controlling the Pulsar 180F remains the trusty old 178.6cc single-chamber DTS-I
motor, which, presently in its BS6 appearance, produces 17.02PS and 14.52Nm. The
pinnacle torque has gone up possibly, 0.32Nm more, because of the incorporation of fuel-
infusion. There are no progressions to the five-speed gearbox. On the Bajaj Pulsar 180F, you
locate a traditional adaptive fork and gas-charged twin back stuns (with preload
customizability) dealing with suspension obligations. The 6-talked 17-inch combination
wheels continue as ridiculously shod with a thin 90/90-segment front and also thin 120/80-
segment back tires. There are plate brakes at the two finishes. Bajaj has furnished the Pulsar
180F with single-channel ABS to save money on costs.

 Pulsar 180FHighlights

There aren't numerous cutting edge includes on the Pulsar 180F to discuss. No Drove
headlights, no full advanced shows or extravagant gear to flaunt. You get double vertically-

stacked projector headlights, which is a similar arrangement as the 220F. The tail-light is
Driven lit however traditional bulbs are utilized for the turn markers. The format of the semi-
advanced data comfort hasn't changed for about 10 years as it keeps on demonstrating
information like fuel measure, speedometer, trip meter and odometer. The tachometer stays
simple. The main premium piece of highlight that you find is illuminated switches, an oddity
include that you find on all Pulsars.

 Bajaj Pulsar 180FContenders

The Pulsar versus Apache competition proceeds in the BS6 time just as the fiercest
adversary of the Bajaj Pulsar 180F remains the TVS Apache RTR 180 BS6. Both of these
bikes have started to show their age, particularly considering ongoing 160cc lively.
 BAJAJ PULSARNS200

The cost of new model engine BS6 has bean increased about 10,000 in Rs. And the
new cost will be Rs. 1.25 lakh. So as to assist it with meeting stricter BS6 emanation
standards, Bajaj has needed to furnish the NS200 with fuel-infusion and an extra exhaust
system, which are the principle explanation behind the value climb. Force and torque have
expanded by 1PS and 0.2Nm to 24.5PS and 18.5Nm on the BS6 adaptation, while weight has
gone up by 2kg. Aside from a BS6-agreeable fuel-infused engine, the Pulsar NS200 BS6
remains cosmetically and precisely unaltered.

 Pulsar NS200Determinations

Driving the Pulsar NS200 BS6 is a 199.5cc fluid cooled SOHC 4-valve single-
chamber engine. The BS6 consistent engine currently gets fuel-infusion and is relied upon to
offer somewhat more force than the BS4 variation's yield of 23.5PS and 18.3Nm. It keeps on
utilizing a 6-speed gearbox. The Pulsar NS200 BS6 keeps on utilizing the equivalent
underpinnings as its BS4 ancestor. It gets an edge outline with suspension as adjustable forks
and monoshock. Slowing down is by means of a 300mm front circle and 230mm back plate.
It utilizes 100/80-17 front and 130/70-17 back MRF REVZ tires.
  Pulsar NS200Structure

The Pulsar NS200 has an energetic structure. In any case, given that its styling has
practically stayed unaltered since its dispatch in 2012, it has begun to look dated. Its
immediate rival, the TVS Apache RTR 200 BS6, as of late got a significant makeover. We
anticipated that the NS200 should get one also during its BS6 progress however it doesn't
find another sticker line of work. The Pulsar NS200 will get indistinguishable four shading
alternatives from previously: Searing Yellow, Wild Red, Graphite Dark and Illusion White.

Emission Type: BS6

Engine Displ.: 199.5 cc
Mileage: NA
Power: 24.5 PS @ 9750 rpm
Gear Box: NA
Fuel Type: Petrol
ABS: Single Channel
Head Lamp: NA
Wheels Type: Alloy
Tyre Type: Tubeless
Standard Warranty (Years): NA

 Pulsar NS200Highlights

The Pulsar NS200 gets a two-tone paint work with new illustrations. The semi-
computerized instrument group is decipherable and simple to utilize. It likewise gets a move
light signal alongside other fundamental readouts like a side stand pointer and high-
temperature cautioning light. While the NS features commendable form quality, there is still
opportunity to get better. The bicycle gets three new paint alternatives that make the bicycle
look new. You likewise get out of control wheel edge designs that are shading coded with the
bicycle. The NS currently gets a tummy container fairing too.
 BAJAJ PULSARRS200

The new Pulsar RS200 with BS6 engine will be costing about Rs 1,44,966 (ex-
showroom Delhi). Bajaj has by and by did something amazing by ensuring the value
premium that you pay for the RS200 BS6 isn't excessively high, just Rs 3,033 extra over the
active model. The bicycle was before displayed on the site with single-channel ABS which
was a blunder. The RS 200 in its BS6 symbol might be accessible with double channel ABS.
Beside the chunkier feline con, the main genuine distinction on the bicycle is the extra 2kilos
ready.

Emission Type: BS6

Engine Displ.: 199.5 cc
Mileage: NA
Power: 24.5 PS @ 9750 rpm
Gear Box: 6 Speed
Fuel Type: Petrol
ABS: Dual Channel
Head Lamp: NA
Wheels Type: Alloy
Tyre Type: Tubeless
Standard Warranty (Years): 2

 Pulsar RS200Determinations

Notwithstanding the BS6 update, the RS200 figures out how to coordinate the force
yield of its BS4 kin. This BS6 engine will be generating less torque as compared . Torque
yield, then again, is probably going to be around 18.3-18.6Nm. There's no adjustment in the
bicycle's equipment either. The Bajaj Pulsar NS200 keeps on riding on adjustable forks and a
monoshock. The bicycle is tied down by a 300mm plate in advance and a 230mm circle.
  Pulsar RS200Plan

The section level super sport looks like a specific electric bicycle that has been
around for some time. The Pulsar RS 200 highlights sharp precise body boards, a full fairing,
twin projector headlamps with eyebrow-type Drove DRLs, and a Drove tail light. The double
tone paint conspire however has consistently been questionable.
 Pulsar RS200Highlights

The bicycle gets twin-projector headlamps that offer adequate brightening, a semi-
computerized instrument reassure that feels somewhat dated, illuminated switchgear, double
channel ABS for wellbeing, and clasp on handlebars for a lively riding stance. The comfort
peruses out data like fuel check and highlights two outings meters, odometer, a clock,
administration due pointer, and obvious lights.
 Bajaj Pulsar RS200Contenders

The RS200 goes facing the Yamaha YZF R15 V3.0 and the KTM RC 200, the two of
which are track-arranged bikes
 BAJAJ PULSAR 220F

The Bajaj Pulsar 220F BS6 has been propelled. It is valued at Rs 1,17,296 (ex-
showroom, Delhi), a climb of Rs 8,960 over its BS4 forerunner. For this additional top notch,
you get a cleaner fuel infused engine and that's it. Other than power train refreshes, the Pulsar
220F remains precisely and cosmetically unaltered. The refreshed BS6-agreeable 220cc air
and oil-cooled engine gets fuel-infusion now. It presently makes 20.4PS at 8500rpm and
18.55Nm at 7000rpm. While torque continues as before as the BS4 Pulsar 220F, power has
dropped by 0.53PS. The Pulsar 220F BS6 keeps on utilizing a 5-speed gearbox.
It despite everything comes in two hues: blue and red. Highlights are a similar
projector headlamp, Drove tail light and semi-advanced instrument support. underpinnings
incorporate adaptive forks and twin gas-charged safeguards. Slowing down arrangement
incorporates a front and back plate with single-channel ABS as standard fitment. Because of
the expansion of fuel-infusion and a reactant convertor, weight and expanded by 5kg.
The Bajaj Pulsar 220 BS6 rivals the Legend Xtreme 200S. Value insightful it likewise
clashes with the Suzuki Gixxer SF BS6.

 Pulsar 220 Specifications

The Pulsar 220F is controlled by a refreshed 220cc fuel-infused engine which makes
underpinnings. It despite everything utilizes an adaptive fork at the front and twin safeguards
at the back. Dock is given by plate brakes at the two closures matched to a solitary channel
ABS.
 Pulsar 220 Design

The Bajaj Pulsar 220F keeps on donning a semi-faired look with only two shading choices to
browse - blue-dark, and dark red. The BS6 variant looks precisely equivalent to the more
established BS4 model. Bajaj hasn't refreshed the decals on the BS6-agreeable model. So on
the off chance that you are expecting an all-new Pulsar 220F, at that point you should hang
tight for quite a while.

Emission Type: BS6

Engine Displ.: 220 cc
Mileage: 40 kmpl
Power: 20.4 PS @ 8500 rpm
Gear Box: 5 Speed
Fuel Type: Petrol
ABS: NA
Head Lamp: NA
Wheels Type: Alloy
Tyre Type: Tubeless
Standard Warranty (Years): 2

 Pulsar 220 FFeatures

Its highlights list continues as before as in the past. It gets a semi-advanced instrument
support which shows a scope of data, for example, trip meters, odometer, speed and fuel
level and illuminated switchgear. Single-channel ABS is offered asstandard.

 Bajaj Pulsar 220 Competitors

 The Pulsar 220F contends with the Hero Extreme 200S. The Extreme 200S is the most
reasonable 200cc faired bike, it likewise has a great highlights list, which works in support of
its. The Pulsar 220F, doesn't flaunt a long component list, yet it has consistently stayed an
appropriate worth for-cash bike for somebody searching for an energetic bike.

 Justice fighter Journey 220Highlights

Recently, Bajaj refreshed the Justice fighter Journey 220 with some up market
highlights to carry it into the 21st century. All things considered, the essential plan language
and extents continue as before as in the past. New structure refreshes comprise of a lot of Drove DRLs that
flank the halogen-lit headlamp from either sides, new illustrations and an enormous windshield, which is
presently offered as standard. A champion component, and positively the most appealing of the rundown, is
the blue illuminated all-computerized instrument reassure.

Emission Type: BS6

Engine Displ.: 220 cc
Mileage: NA
Power: 19.03 PS @ 8500 rpm
Gear Box: 5 Speed
Fuel Type: Petrol
ABS: Single Channel
Head Lamp: NA
Wheels Type: Spoke
Tyre Type: Tube
Standard Warranty (Years): NA
BAJAJ AVENGER220

The Bajaj Justice fighter Voyage 220 BS6 has been propelled at Rs 1,16,672 (ex-
showroom Delhi). This makes the bicycle dearer than the BS4 form by Rs 11,584. The BS6
form has gotten a fuel-infused motor contrasted with the past carbureted unit. The refreshed
holds force and torque figures at 19.03PS at 8400rpm and 17.5Nm at 7000rpm. The 5-speed
transmission has likewise been extended.
There are no different changes to the bicycle. It utilizes an adaptive front fork, twin
back safeguards, 260mm front circle with single-channel ABS, and a 130mm back drum. Its
solitary other rival in the spending cruiser section is the Suzuki Gatecrasher BS6.
 Vindicator Journey 220Particulars

Mated to a 5-speed gearbox, the 220cc, oil-cooled engine creates 19.03PS at 8400rpm
with 17.5Nm of pinnacle torque delivered at 7000rpm. Suspension obligations are overseen
by adaptive forks at the front and twin stuns at the back. Slowing down is through a 220mm
front plate and a 130mm back drum brake. The 13-liter fuel tank should offer a respectable
range for interstate cruising. It tips the scale at 159kg (kerb), while the ground freedom
remains at 169mm.

 Bajaj Justice fighter Journey 220Contenders

 Hyosung Aquila 250: In spite of the fact that it isn't actually an immediate opponent
to the Justice fighter 220 given its estimating, the Aquila 250 holds the qualification of being
the most moderate cruiser bicycle with a V-twin motor marked down. It has a quintessential
cruiser styling with loads of chrome, yet a sticker price of over Rs 2.5 lakh neutralizes its
kindness.
UM Maverick Commando: The UM Rebel Commando is the nearest contender to the
Bajaj Justice fighter Road 220. While it probably won't have the brand acknowledgment that
RE has, it offers a refined and ground-breaking motor. The enormous measurements and
present day cruiser styling is something that will get a great deal of eyeballs.

Regal Enfield Thunderbird 350: The Imperial Thunderbird 350 is among the best
cruisers that one can purchase. It is anything but difficult to use for your ordinary city drive,
while additionally being great on the parkway while visiting.

Despite the fact that refinement and quality levels could be better, the Thunderbird
350 stays one of the most well known Regal Enfield machines at a bargain today. Having
said that, the Thunderbird 500 merits the premium as we would like to think given its better
execution advantage.
 BAJAJ DOMINAR400

 BAJAJ DOMINAR400

Bajaj has refreshed the Dominar 400 to fulfill BS6 discharge guidelines. The BS6
variant costs Rs 1,91,751 (ex-showroom Delhi), an augmentation of just Rs 1,749 over its
BS4 ancestor. Since the Dominar was at that point BS6-prepared, the update hasn't had any
impact on execution and the bicycle holds its 40PS and 35Nm yield figures.
Informal appointments have started for a token sum extending between Rs 1,000 and
Rs 5,000 relying upon the business. Given the progressing COVID-19 circumstance,
conveyances of the new Dominar 400 BS6 will be deferred and are required to begin from
May onwards.

 Dominar 400Particulars

The 373.3cc DOHC fluid cooled single-chamber engine has its inceptions in the
KTM 390 Duke's power plant. Yield figures stand unaltered at 40PS and 35Nm much
subsequent to being moved up to BS6-consistence, and the motor is mated to a 6-speed
gearbox by means of a shoe grasp. This being the leader Bajaj item, it's held together by solid
Customizable monoshock. The back swing arm is a stepped unit. Port is given by a sizable
320mm/230mm circle brake combo helped by double channel ABS.

 Dominar 400Structure

The Dominar marks itself as a hyper toured, so despite the fact that it is a stripped, it
isn't as little and sharp as your normal street fighter. It sports a marginally raked-outlook and
the characterizing highlight is its sash portrayed by the sharp Driven front lamp. The
structure includes some weight and mass in the fuel tank area and the twofold barrel exhaust
exits look very cool too.

Emission Type: BS6

Engine Displ.: 373.3 cc
Mileage: NA
Power: 40 PS @ 8650 rpm
Gear Box: 6 Speed
Fuel Type: Petrol
ABS: Dual Channel
Head Lamp: NA
Wheels Type: Alloy
Tyre Type: Tubeless
Standard Warranty (Years): NA

 Dominar 400Highlights

The Dominar 400 games a Drove front lamp and turn markers. Instrumentation is
completely computerized and comprises of a twin-show arrangement. A muscular 43mm
USD fork is presented front and the back monoshock is preload-customizable. Security net is
given by double channel ABS and it likewise includes a shoe grip.

 Bajaj Dominar 400Contenders

Contrasting on details and execution, the Dominar goes facing any semblance of the
BMW G 310 R and Honda CB300R, the two of which are essentially progressively costly.
As far as value, the Dominar contends with the KTM 250 Duke, Illustrious Enfield
Himalayan and Suzuki Gixxer SF250.
CHAPTER 3
LITERATURE REVIEW
When the issue is detailed, the specialist needs to embrace an extensive writing study
identified with issue. The writing review attempted here incorporates books and various sites
from the web. The examination venture was to know the Consumer loyalty level towards
their desires with BAJAJ bike.

 Schiff man. G. Leon and kanuklazare Leslie - Investigation of the consumer

loyalty is the investigation of how people settle on choices to spend their accessible
assets (Time, Cash and Endeavors) on utilization related things. It incorporates the
investigation what they purchase, when they get it, when they get it, where they get it,
how regularly they get it and how frequently they use it. The main role for the
examination Consumer loyalty as separated of promoting educational program is to see
how and how clients settle on their buy choices. There bits of knowledge empower
advertisers to plan progressively compelling promoting methodologies.
 Gupta.C .B and Dr. Nair. N.Rajan - A business depends on understanding the
client and giving the sort of items that the clientneeds.
 Mamoria C.B. what's more, Mamoria Satish - Consumer loyalty is where by
people choose what, when, where, how and from whom to buy products and enterprises.
Purchasing conduct might be seen as an organized procedure here by individual
cooperates with his condition for the purpose true of settling on showcase choice on items
and administrations.
 Nair Suja. R. – ' The accomplishment of the firm will be controlled by how
compelling it has been in meeting the various client needs and needs by regarding every
client as one of a kind and offering items and administrations to suit his/herneeds'
 Bennett Peter.D. What's more, KassarjianHaroldh - A lot of research air
conditioning tivityin showcasing is configuration to reveal insight into the client choice
procedure.
 KothariC.R. For information examination distinctive factual methods are
being utilized, for example, scaling procedures, relationship, theory testing.
RESEARCH PLAN

ARTICULATION OF THE ISSUE:

Purchaser's needs are the focal points of promoting. To be effective showcasing

supervisors, it is significant for him to comprehend the nature and qualities of customers. The
Client of Bidar can be depicted as one who is alluring phase of improvement the sticks exists
in earnings, proficiency, culture make it a Titanic assignment to encapsulate client of Bidar
India is rising as one of the quickest creating country on the planet with the monetary
advancement going full speed ahead, the most MNC are making a shortcut favor nation with
their Howdy tech purchaser durables, especially. So in bike industry, the main nearby players
in the bike business are tying up with rumored MNC to come out with new model and
innovation to take into account the developing needs of the bike promoting.
For the most part individuals purchase bikes to address their issues, status, comfort,
and so forth. Among various brands of vehicles Bajaj is the most well known vehicle since
numerous decades. In this specific situation, it is important to discover what number of
purchasers lean toward Bajaj over different vehicles. It is important to recognize what more
qualities is presented in Bajaj vehicles can build their deals.
Consequently this examination has been directed to discover the customers
discernment towards Bajaj vehicles.

Objectives Of The Study

o To think about the elements affecting the client choices of purchasing Bajaj
bicycle.
 The fundamental target of the investigation is to discover to what degree the
clients are fulfilled or disappointed.
 To think about the administrations rendered by the vendor.

 To think about the organization's after Deals andAdministrations.

Scope Of The Study

The extent of the examination was stretched out just to the respondents of BIDAR. It
doesn't cover all the customer utilizing Bajaj vehicles. The aftereffect of the examination are
utilize full to survey clients fulfillment and let us comprehend what precisely clients are
searching for when they intend to purchase a bike. It gives the possibility of the sectors need
to improve, to balance out the market and to battle the contenders. It helps in getting input
about the item quality. The undertaking assists with placing in to practice the hypothetical
parts of the investigation into the real world.

Limitations Of The Study

 The study is kept to chosen clients. It is an investigation and limited to Bidar

 The review was led uniquely in urban divisions of Respondents in this way it can't be
summed up.
 The data gathered in this task is profoundly time bound consequently the result can't
be all around relevant.
 The study was directed distinctly for 100 respondents due to time imperative.

REAEARCH METHODOLOGY

 Sampling

The size of an example can be resolved either by utilizing factual strategies are
through ahoy techniques which are utilized when an individual knows as a matter of fact
what test size to embrace or when they are imperatives that devoted the example size.
 Sample:

Test signifies just separated of the universe and ends are drawn on the whole universe
procedure of examining includes choosing the example size. The sort of test picked was
advantageous inspecting.
  Sampling size:

It is what indicates tool numerous individuals studied a significant choice that must
betaken in embracing an examining system about the size of the example. The size of the
example implies the quantity of testing units to be chosen from the universe for the
examination
 Sample size -100.

METHODOLOGY

Advantageous testing has been utilized in the investigation. Essential information just
as optional information gave the premise to the examination.

TOOLS AND TECHNIQUES FOR COLLECTION OF DATA

Essential information was gathered through Survey by disseminating polls to the

respondents. Survey comprise of individual; subtleties and center subtleties. Seven individual
subtleties were remembered for the inquiry which comprised of name, age, pay, sex,
occupation, and so on. Center subtleties incorporate inquiries identifying with Bajaj vehicles
and the reactions given by the respondents, which has shaped a reason for giving proposals.

Contacting method:

In this technique the clients were by and by reached and met.

FIELD INVESTIGATION:

A field work is a significant advance during the time spent statistical surveying. It has
been completed within earlier arranging and with nearly precision and furthermore in an
efficient way. The readied poll is coursed among the respondents: the field work exercises
include the information assortment by containing the respondents the spots for information
assortment were picking at different regions. Quickly were made to clean up questions and
the ideas to show signs of improvement and right reaction.
CHAPTER 4

ANALYSIS AND INTERPRETATION OF DATA

Computation and arrangement of information

In the wake of gathering and altering information the initial move towards is
arrangement. Grouping is orchestrating the information agreeing in to purposes of likenesses
and dissimilitude’s.

Targets of order:

 Reduce information into homogenous gatherings.

 To plan information and present in a forbidden structure.

 To gather the mass information so that its remarkable highlights are high helped.

 To encourage examination between factors.

Sorts of arrangement

Extensively information can be arranged on the accompanying four premise

 Geographical i.e., Region astute.

 Chronological i.e., based on schedule.

 Qualitative i.e., as per a few traits.

 Quantities i.e., as far assize.

Classification of information:
One of the least difficult and most solid gadgets for summing up information and introducing
that in significant design is the measurable table. The procedure of organization includes mix
and totaling of the gathered information and utilized PC for classifying information and
excludes divisions. The information gathered through the examination work has been broke
down in such a way in this way, that to meet the succession of the targets.

This section shows how the information got was organized and broke down so as to draw
surmising. The information gathered from the respondents have been assembled in to
classifications or classes as indicated by the goals. The goal was to arrange data and set up a
synopsis which would feature its remarkable highlights. This assignment is factually known as
classification. Right off the bat the appropriate responses were recorded and relying on the
closeness, the reaction gathering was finished. The arrangement was finished by altering
capacity. It is the procedure by which information gathered has been investigated to protect
consistency and exactness.

The information gathered was arranged, scrambled, coded and classified for
additional parametric examination. The investigation is encoded in following tables and
diagrams.
 TABLE-1: TABLE INDICATING THE AGE GATHERING OF

RESPONDENTS

Age Group No. of Respondent Percentage

21-30 32 32
31-40 38 38
41-50 18 18

50 and above 12 12
TOTAL 100 100

16
21-30

31-40
50 19
41-50
6% 9%

INTERPRETATION:

The above table shows the quantity of respondents in understanding to age gathering.
It shows that most extreme number of respondents was matured between 31-40 years, 21-30
years, 31-40 years, 41-50 years and furthermore matured over 50 years.
 TABLE-2:TABLE INDICATING CONTROL OF THE
RESPONDENTS

Occupation No. of Respondents Percentage

Business persons 18 18

Students 42 42

Employees 30 30

Others 10 10

TOTAL 100 100

45 42 42
40

30 30
30

Series1
18 18

15
10 10
10

Business persons Students Employees Others

INTERPRETATION:

The clients of Bajaj bike items as indicated by occupation were Understudies (42%)
Representatives (30%) Business people (18%) Others (10%).
 TABLE-3:TABLE INDICATING SALARY LEVEL OF RESPONDENTS

Income No. of Respondent Percentage

Below 5000 14 14

5001-10,000 26 26

10,001-20,000 28 28

20,001 and above 32 32

TOTAL 100 100

3
32 32
3 28 28
26 26
2
5

14 14 No. of

1
0

Belo 5001 10,001- 20,001

INTERPRETATION

From the above table it is seen that 32% of clients were of high in-come level clients,
and 14% of clients are low pay level clients, and some have salary level of 13%.
 TABLE-4: TABLE DEMONSTRATING VEHICLE MODEL CLAIMED
BY RESPONDENTS

Vehicle Model No. of Respondent Percentage

Discover 135cc 24 24
Pulsar 180 DTS-i 34 34
Platina 16 16
XCD 18 18
Pulsar 220 DTS-Fi 8 8
TOTAL 100 100

Diagram Indicating VEHICLE MODELS Possessed BY RESPONDENTS

35
30

15 No. of Respondent
10
5

Discover Pulsar Platina XCD

Pulsar 135cc 180

INTERPRETATION

The above table shows that pulsar is the most extreme selling bicycle out of 50
respondents 17 buys pulsar, and less selling bicycle is justice fighter is 4 0f 50 respondents
will buy vindicator
 TABLE-5: TABLE DEMONSTRATING THE WELLSPRINGS OF
CONSCIOUSNESS OF THE ITEM

NO. OF

RESPONDENTS RESPONDENTS PERCENTAGE

Advertisement 16 16
Friends 28 28
Family Members 16 16
T.V 20 20
OTHERS 20 20
Total 100 100

Wellsprings of attention to the item

NO. OF
RESPONDENTS

20 16

Advertisement
Friends

20 28 T.V

16

INTERPRETATION:

The table uncovers that significant piece of the clients came to think about the item
through Print Media, television and reference gathering. The other wellspring of mindfulness
is open air publicizing and others.
 TABLE-6: TABLE INDICATING VARIABLES INFLUENCING BUY

CHOICE

NO. OF
RESPONSES RESPONDENTS PERCENTAGE
PRICE 10 10

BRAND IMAGE 08 08

STYLE 16 16

MILEAGE 50 50

POWER 16 16

50

45

40

35
Series
20

15

10

PRICE BRAND IMAGE STYLE MILEAGE

INTERPRETATION;

From the above table it shows that the buy choices of the customers were primarily
impacted by the mileage, force and style of the bicycle.
 TABLE-7: TABLE DEMONSTRATING AGREEABLE DEGREE OF
COST

NO. OF
RESPONSES PERCENTAGE
RESPONDENTS

Affordable 52 52

Competitive 32 32

Comparatively High 16 16

Total 100 100

60
52
50

32
30 Series1

16

10

A ffordable Com petitive Com paratively High

INTERPRETATION

The table shows that among the respondents 52% is Moderate Cost, 32% is serious.
 TABLE-8: TABLE SHOWIAG ACCESSIBILITY OF REQUIRED
EXTRAS OF BAJAJ IN ALL SHOW ROOMS

Accessories No. of Respondent Percentage

YES 56 56

NO 44 44

TOTAL 100 100

100%
56 44
80%

60% Series

40%
56 44
20%

0%
YES NO

INTERPRETATION

From the above table 56% of the respondents state that they all discover required frill
and extra pieces of Bajaj in all show rooms.
 TABLE-9: TABLE INDICATING ADMINISTRATION GAVE BY THE

ORGANIZATION

NO. OF
RESPONSES RESPONDENTS PERCENTAGE

Good 28 28

Average 64 64

Bad 08 08

Total 100 100

70 64 64
60

Series
50
28 28

20
8 8

0
Good A verage Bad

INTERPRETATION

The table shows that 48% of the respondents feel that the administrations professional
vided by the organization are acceptable 32% imagines that the administration is incredible
 TABLE-10: TABLE DEMONSTRATING RESALE ESTIMATION OF
THEBICYCLE

NO. OF
RESPONSES RESPONDENT PERCENTAGE
EXCELLENT 08 08

GOOD 24 24

SATISFACTORY 32 32

POOR 36 36

Total 100 100

40
36 36
35 32 32
30
24 24

20 Series1

15

10 8 8

INTERPRETATION

36% of the respondents had the assessment that the resale estimation of the vehicles is
poor and 32% says that the resale esteem is agreeable, while 8% feeling is fantastic.
 TABLE-11: TABLE INDICATING SUGGESTION OF BAJAJ
TWO WHEEL- ERS ITEMS TO OTHERS

Recommend No. of Respondent Percentage

YES 80 80

NO 20 20

TOTAL 100 100

80 80
80

70

60 Series

30 20
20

10
YES NO

INTERPRETATION:

From the above table it shows that 80% of respondents they will prescribe Bajaj items
other's to purchase.

TABLE-12: TABLE DEMONSTRATING FEELING ABOUT

NOTICE METHODOLOGY OF BAJAJ BIKE
 No of
Advertisement Percentage
Respondents
Motivating 52 52

Informative 32 32

Make no difference 16 16

Total 100 100

60
52 52
50

32 32
Series 1
30

20 16

10

Motivating Informative Make no difference

INTERPRETATION

From the above table it shows that 52%of respondents they Feel that Ad System is
Persuade Bajaj items to purchase.

TABLE-13: TABLE INDICATING FEELING ABOUT MARKDOWN AND

UNCONDITIONAL PRESENT OFFERED TO CLIENTS
 Discounts & Offers No of Respondents Percentage

Attractive 44 44

Insufficient 32 32

Make no difference 24 24

Total 100 100

24

44
Attractive
Insufficient

32

INTERPRETATION

The table shows that 44% of the respondents imagine that the Intermittent markdown
and unconditional presents offered by the organization is Appealing 32% believes that
Deficient contrasted with other.
TABLE-14: TABLE DEMONSTRATING THAT THE CLIENTS FULFILLED
IN THE QUANTITY OF MODELS REALESED

Respondents No of Respondents Percentage

Yes 67 67

No 33 33

Total 100 100

70

60
Series

50

Yes No

INTERPRETATION

The table shows that 67% of the respondents are happy with the quantity of model
discharged 33% believes that unsatisfied.
 TABLE-15: TABLE DEMONSTRATING THAT THE MOST
RECENT VARIANT OF BIKES DISCHARGED IN SHOW ROOM

Display in show room No of Respondents Percentage

Yes 58 58

No 42 42

Total 100 100

42

No 42

Series

Series
58

Yes 58

0 10 20 30 40 50 60

INTERPRETATION

The table shows that 58% of the most recent variant bike are dis-played in show room
and 42% of the most recent bicycles are not shown.
 TABLE-16: TABLE DEMONSTRATING THAT THE WHETHER CLIENT
HAS THERE CASH WORTH

Money’s worth No of Respondents Percentage

Yes 20 20

May be 64 64

No 16 16

Total 100 100

70
64
60

50
Series1
30
20
20 16

10

Yes May be No

INTERPRETATION

The table shows that 64% of the respondents are fulfilled on there Funds worth and
20% of them are completely fulfilled and 16% are not fulfilled.
CHAPTER 5

FINDINGS, SUGGESTIONS AND CONCLUSION

FINDINGS

 The significant components which impact the purchasing choice of the client is
the Mileage and Style of the bicycle and that is about67%.
 46% of the respondents were utilizing the bicycle for a time of 1 to 5years.

 Majority of the respondents knew about the item through the Companions
and television.
 Most of the clients around 60% have the feeling that commercial will change
the purchasing choice of the clients at a specific level.
 From the examination came to realize that the current brand picture of Bajaj bike
is acceptable.
 The over all presentation of the Bajaj bike is acceptable.

 Customers feel that the administration gave by the organization isn't satisfactory.

 Customers are not happy with the accessibility of the bicycle.

 Customers imagine that Most recent Rendition of Bicycle are not Shown in
the show room.
 Customer imagines that the resale esteem is poor.

 Price is one of the Key factor in buy choices.

SUGGESTIONS

 More consideration ought to be kept on grievances given by clients and work well
for them.
 Feedback ought to be taken by after the administration of the vehicle and attempt to
de-liver the better help next time.
 More approved help station ought to be opened in the city.

 Management should attempt to lessen administration charges however much as

could reasonably be expected by remembering other help places charges.
 Cash less plans for fixes under protection cases might be masterminded to evade
delay in repayment.
 Display the most recent adaptation of bicycle to pull in the client and fulfill number
or of model discharged.
 By offering better assistance the resale estimation of the bicycle will be acceptable.

 Management should make accessibility of adequate bike model and veritable

extra parts.

CONCLUSION

The task entitled "An investigation on consumer loyalty towards Bajaj bike items"
under taken by the specialist would assist the vendor with knowing about the degree of
consumer loyalty on the administrations gave. Re-port on the mileage adequacy in India
generally impacts the client to purchase the Bajaj bikes. Lion's share of the respondents knew
about the item through the Companions and television. Administration gave by Bajaj and the
moderate expense of administrations assumes a significant job in more clients being prepared
to purchase the Bajaj items. Increasingly approved help station ought to be opened in the
city. By opening this middle the resale worth will b great. The over all presentation of the
Bajaj bike is acceptable. In all
BIBILIOGRAPHY
Books:
 Contemporary Issue in Management Research - Jawahar David P(2009)

 Two Wheeler Industry in India-Introduction - Rajmanohar TP & Balaji V (2007)

 Automobile Book-Consumer guide - Penguine Group(1998)

Links:

 www.bajajauto.com

 www.google.com

 www.Overdrive.com

 www.wikipedia.com

ANNEXURE

Dear Sir,

I am PRAVEEN KUMAR, understudy of fourth SEM MBA at NEW HORIZON COLLEGE OF

ENGINEERING on an exposition on "CUSTOMER SATISFACTION LEVEL TOWARDS THEIR
EXPECTATIONS WITH BAJAJ TWO WHEELERS I require
some data to finish my exposition. I guarantee that the data given by you would be kept carefully secret and
be utilized distinctly for scholastic reason.

The Level of Consumer loyalty towards the Bajaj Engine Cycles

NAME :

AGE :

GENDER :

OCCUPATION :

INCOME :

1. Which bicycle do you like in the Bajaj?

2. Rate the factor affecting the buy choice

3. What is your assessment on cost of Bajaj Engine Cycle?

4. How do you realize come to think about Bajaj bikes?

5. What you feel about promoting system of Bajaj?

6. What is you sentiment on infrequent limits/unconditional presents offered by Bajaj.

7. Are you fulfilled in the quantity of Models discharged in a year.

8. Do you discover the Showcase of all the most recent variant of Bajaj Engine Cycles in showrooms.
9. Do you discover all you required adornments and extra pieces of Bajaj in all showrooms
10. Would you prescribe Bajaj Engine Cycle to others?

11. On the Entire did you get your cash worth.

12. Do you buy the Bajaj bike through vendor?

13. Is the administration given by the showrooms are acceptable

14. Your conclusion about the resale estimation of the bicycle. Magnificent

15. Do you have any proposal for improving the item?

Project Report On Customer Satisfaction Towards Their Expectations
With Bajaj Two-Wheelers
ORIGINALITY REPORT
1 %
SIMILARITY % 1% %
INDEX
INTERNET SOURCES PUBLICATIONS STUDENT PAPERS

PRIMARY SOURCES

1 Assoc. Prof. Dr. Tareq Nael Hashem. "The Role of Visual Merchandise in Changing

the Purchase Decision of Shoppers within Retail Stores in Jordan", Jurnal The
<1%
Messenger, 2019
Publication

"Customer Satisfaction Level towards Various Products offered by Signware

2
Technologies, Chennai", International Journal of Recent Technology and

Engineering, 2019
<1%
Publication

Mary L. M. Gilhooly. "Reduced drinking with age: Is it normal?", Addiction

3
Research & Theory, 2009
Publication
<1%
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