A Research Project On

“DIGITAL MARKETING”
With reference to

VALUEPROP CORPORATE SOLUTIONS.

Submitted in partial fulfilment for the Award of Degree of COMMERCE For the
Session 2020-2023.

Submitted By:
ANKITA SINGH
ROLL No- BC20-161
Exam Roll No- 42031161

Under the guidance of:

Mr RATIKANTA SA
ASST. PROFESSOR OF COMMERCE
B.J.B AUTONOMOUS COLLEGE, BBSR

BUXI JAGABANDHU BIDYADHAR AUTONOMOUS COLLEGE

BBSR
 ACKNOWLEDGEMENT
“It is not possible to prepare a project report without the assistance
and encouragement of other people. This one is certainly no exception.”

On the very outset of this project, I would like to express my

deep sense of gratitude to all those people without whom this
project could have never been completed. First and foremost, I
am ineffably indebted to Dr G. M. Khan, Principal of BJB(Auto)
College for his constant guidance and providing a very nice
platform to learn.
I would like to convey my deep regards to Dr Manoj Ku Das,
Head of Department of Commerce and Dr Uma Chand Lal,
Reader in Commerce for their continuous guidance and
encouragement to accomplish this report.
I extend my heartfelt thanks to Mr Ratikanta Sa, Faculty in
Commerce and Mr Soumya Ranjan Swain, Faculty in Commerce
for their constant encouragement and moral support, without
which I would have never been able to give my best. I also
acknowledge with a deep sense of reverence, my gratitude
towards my parents and all members of my family who have
always support me morally as well as economically.
Last but not the list, I would like to thank our Librarian Sir and
all my friends who directly and indirectly helped me to complete
this project report.
Their guidance and supervision were very helpful in bringing
this work to conclusion.

ANKITA SINGH
 BUXI JAGABANDHU BIDYADHAR (A) COLLEGE
DEPARTMENT OF COMMERCE
Bhubaneswar- 751014, Odisha, India.

CERTIFICATE
Date……
Exam Roll no- 42031161

This is to certify that the project report entitled, “DIGITAL

MARKETING” submitted in the partial fulfilment of
Bachelor degree of Commerce, carried out by Ankita Singh
bearing Roll No- BC20-161, under my guidance and
supervision. No part of this research has been submitted to any
other university for award for any degree.

I wish her all the very best and success in future endeavours.

Certified By:
Asst. Prof. Ratikanta Sa
Place: Bhubaneswar (Project Guide)
 DECLARATION

I hereby Ankita Singh, College Roll No. BC20-161 declare that

I have done this project report on the topic “DIGITAL
MARKETING” (with reference to VALUEPROP CORPORATE
SOLUTIONS.) which is submitted for the partial fulfilment of
the Bachelor Degree of Commerce.
The data presented in the project report is pure and correct as
per best of my knowledge. The assistance and help received
during investigation has been duly acknowledged. It is further
declared that it has an original piece of work it is worthy of the
consideration for the Degree.

Date: Name- Ankita Singh

Place: Bhubaneswar Roll No- BC20-161
Exam Roll No- 42031161
CHAPTER 1:
I. 1Company profile
1.2 Introduction to Digital marketing.
1.3 Objective of study
14.Scope of study
CHAPTER 2:
2.1 Advantages of Digital marketing
2.2 History of Digital marketing
2.3 0verview of Digital marketing
2.4 Strategies in Digital marketing
CHAPTER 3:
3.1 Business strategies in Digital marketing
3.2 Digital marketing tools and benefits
CHAPTER 4:
4.1 Different types of marketing
CHAPTER 5:
5.1 Conclusion
5.2 Suggestions
CHAPTER 6:
6.1Methodology
6.2 Data Collection
6.3 sources of data
Bibliography:
 CHAPTER-1

COMPANY PROFILE

"When you reach an obstacle, turn it into an opportunity. You

have the choice. You can overcome and be a winner, or you can
allow it to overcome you and be a loser. The choice is yours and
yours alone. Refuse to throw in the towel. Go that extra mile that
failures refuse to travel. It is far better to be exhausted from
success than to be rested from failure."- Mary Kay Ash

About Value Prop

Value Prop Corporate Solutions, a start-up proprietary
enterprise, on its own and through a web of consultants & tic-
ups operates in different business segments which are detailed
in the 'services' division. "Value Prop' is the shorter version word
"Value Proposition', which means 'an analysis and quantified
review of the benefits, costs and value that organization scan
delivers to customers. For Value Prop customer interest is the
top priority. Each client will have his own requirement and we
cater to their needs in the customized patten. Value Prop
believes and takes pride in maintaining strategic long-term
relationship with the clients.
Value Prop's Team

Satish Mandava-Founder, Associate Financial Planner

Krishna Pradeep Lingala - technical analyst,

 Introduction of digital marketing:
Digital Marketing

Digital marketing can be defined as the process of promoting of brands

using digital distribution channels comprising internet, mobile and other
interactive channels. The basic advantage in this form of advertising lies
in its low-cost model. Digital Marketing can be classified into Pull and
Push marketing.

Pull

Pull digital marketing technologies involve the user having to seek out
and directly grab (or pull) the content via web searches. Web site blogs
and streaming media (audio and video) are good examples of this. In each
of these examples, users have a specific link (URL) to view the content.

Push

Push digital marketing technologies involve both the marketer (creator of

the message) as well as the recipients (the user). Email. SMS. RSS are
examples of push digital marketing. In each of these examples, the
marketer must send (push) the messages to the users (subscribers) for the
message to be received.

Web Site Designing

Value Prop through its tie up venture www.hanuinfo.com offers a

complete package of affordable website design and ecommerce web
development. From the initial process of taking inputs from clients,
planning based on such inputs to final implementation and testing - all
are done using latest web designing techniques and skills. Our services
have the advantage of offering clarity in its design style, which is backed
up with an easy and free flowing content and latest technical know-how.
Not only we provide affordable web site design and ecommerce web
development services but also search engine friendly designs.

Our Service Includes

Website Design

Website Redesign

Shopping Cart Web Design

• Detailed and Advanced Page Layout

• Custom Logo Design

• Banner Ads

Custom Graphics Design using advanced design tools.

Push Pull strategy:

A push-pull-system in business describes the movement of a product or

information between two subjects. On markets the consumers usually
"pulls" the goods or information they demand for their needs, while the
offerors or supplier’s "pushes" them toward the consumers. In logistic
chains or supply chains the stages are operating normally both in push-
and pull-manner. The interface between push-based stages and pull-
based stages are called push-pull boundary or decoupling point.

Contents-

1.Marketing

1.1 Push strategy

1.2 Pull strategy

2. Supply chains
Marketing:

1.I Push strategy

Another meaning of the push strategy in marketing can be

found in the communication between seller and buyer. In
dependence of the used medium, the communication can be
cither interactive or non-interactive. For example, if the seller
makes his promotion by television or radio, it is not possible for
the buyer to interact with. On the other hand, if the
communication is made by phone or internet, the buyer has
possibilities to interact with the seller. In the first case
information is just "pushed toward the buyer. while in the
second case it is possible for the buyer to demand the needed
information according to his requirements.

• Applied to that portion of the supply chain where demand

uncertainty is relatively small.

•Production & distribution decisions are based on long term

forecasts

•Based on past orders received from retailer's warehouse (may

lead to Bullwhip effect)

• Inability to meet changing demand patterns

• Large and variable production batches

• Unacceptable service levels

• Excessive inventories due to the need for large safety stocks

• less expenditure on advertising than pull strategy

1.2 Pull strategy

• In a "pull" system the consumer requests the product and

"pulls" it through the delivery channel. An example of this is
the car manufacturing company Ford Australia. Ford Australia
only produces cars when they have been ordered by the
customers.

• Applied to that portion of the supply chain where demand

uncertainty is high

• Production and distribution are demand driven

• No inventory, response to specific orders

. Point of sale (POS) data comes in handy when shared with

supply chain partners

• Decrease in Lead time

. Difficult to implement

Supply chains:

With a push-based supply chain, products are pushed through

the channel, from the production side up to the retailer. The
manufacturer sets production at a level in accord with
historical ordering pattens from trailers. It takes longer for a
push- based supply chain to respond to changes in demand,
which can result in overstocking or bottlenecks and delays (the
bullwhip effect), unacceptable service levels and product
obsolescence.
• In a pull-based supply chain, procurement, production, and
distribution are demand- driven so that they are coordinated
with actual customer orders, rather than forecast

demand.

• A supply chain is almost always a combination of both push

and pull, where the interface between the push-based stages
and the pull-based stages is known as the push-pull boundary.
An example of this would be Dell's build to order supply chain.
Inventory levels of individual components are determined by
forecasting general demand, but final assembly is in response
to a specific customer request. The push-pull boundary would
then be at the beginning of the assembly lines.

Objectives of digital marketing:

• Lead generation quick response /conversion

• Increase awareness ‘visibility/brand building

• Drive traffic/engage people/easily accessible

. Cost effective

• Effective to target youth

The Scope of Digital Marketing: social media and Beyond

More than half of consumers discover companies through social

media news feeds. Companies can reach almost 1 million
customers via Instagram alone, and more than 9 million
businesses use Facebook and Instagram to connect with
customers.

Companies leverage social media platforms for both business-

to-business (B2B) and business-to-consumer (B2C) digital
marketing campaigns.

B2B: To generate leads, B2B marketers are active on social media

platforms like LinkedIn and Twitter. They also often rely on PPC
campaigns to reach their target audiences without spending too
much money.

B2C: B2C marketers focus on improving brand awareness and

attracting customers to their websites and products using social
media platforms like Facebook, Twitter, Instagram, and Pinterest.
 CHAPTER-2

Advantages of Digital Marketing:

• Digital marketing has proven recession-proof in the times of
global economic slowdown. Digital marketing strategies gave a
respite to marketing companies during recession when
traditional marketing tools proved helpless.

• Digital media marketing strategies are far more cost-effective

than the traditional marketing media tools.

• Online marketing strategies don't require long-standing

commitments. Instead,

online media marketing tools like PPC ads can be changed on a

daily basis.

• Online media marketing output is easily trackable. Digital

marketing media strategies have a high degree of measurability.
Thus, designing a target-oriented digital media marketing
program becomes cashier.

• Digital media marketing has transformed the marketing

industry. Online marketing includes use of mobile phone and
internet technology provides a cheap medium to establish direct
contact with the customers.

• Digital media marketing tools are more accessible. Therefore,

the rate of response is far higher in comparison to the traditional
media.
 History of digital marketing:

• major Search Engines are always evolving, and organizations

involved in SEO do have to be able to adapt their strategies
quickly and effectively to keep getting results. The history of
Digital Marketing is to a large extent a product of the history of
the Internet in general and Search Engines in particular, as
marketers have adapted to keep abreast of changes and keep up
with the way the major Search Engines rank web pages. Major
changes include, in chronological order:1991 - Introduction of a
network protocol called "Gopher", one of the very first network
query and search tools. Gopher was for a couple of years widely
used, but usage has now fallen off, with barely 100 Gopher
servers now indexed.

• 1994- Launch of Yahoo, which was formerly known as "Jerry's

Guide to the World
Wide Web" after one of its founders, Jerry Yang. Within its first
year, Yahoo received over I million hits. Lycos also launched in
1994. The same year saw the first meeting of the World Wide
Web Consortium (W3C) which is now the main international
standards body for the Internet, and which sets many of the
architecture and coding standards that Search Engines use when
assigning a quality score to a website. It was also about this time
that companies first began optimizing their websites to attain
higher Search Engine rankings.

• 1995- Launch of lnfoseek, a popular early Search Engine that

has since closed. Launch of Inktomi, which has since been
acquired by Yahoo. AltaVista became the exclusive provider of
search results to Yahoo in 1995; but this situation has now been
reversed, with AltaVista currently using Yahoo technology. Also
in 1995, Excite acquired two Search Engines (Magellan and
WebCrawler) and went public.

• 1996 - More new Search Engines and search tools launched,

including HubSpot, Look Smart and Alexa.

1998- The launch of even more Search Engines, with some big
new names appearing for the first time. Google was
incorporated as a private company in September 1996 by Larry
Page and Segey Brin; 8 years later when Google went public it
was valued at US$23 billion. Microsoft launched its MSN Search
Engine in 1998, whilst Yahoo launched Yahoo Web Search.

2001 - The Internet bubble burst, wiping out a number of smaller

Search Engines and leaving the field free for more successful
organizations such as Google and Yahoo to consolidate their
position.

. 2004 - The first Web 2.0 Conference was held, at which a new
direction for the Internet was mapped out, with an emphasis on
user-generated content and openness of information. An
explosion in the number of websites meant that Google's index

contained over & billion web pages by 2004.

• 2006 - Search Engine traffic grew to an astonishing 6.4 billion

searches in the month of March alone. Microsoft launched Live
Search, to replace MSN Search and to compete with Google and
Yahoo. New hybrid websites combining both directories and
online articles first appeared, among them DexterB.com, a clear
indication of the rising importance of syndicated content in
Digital Marketing, 2006 also saw one of • the biggest upsets in
SEO history, when Google banned BMW Germany and Ricoh.de
for one week for using "black-hat" SEO techniques.

.2007- The rise of social media is currently changing the

landscape of the Internet, with the predictions of the first Web
2.0 conference now becoming a reality as user-generated content
becomes increasingly important, influencing both consumer
opinion and Search Engine rankings. The way users access the
Internet is also changing, with mobile devices becoming
increasingly prevalent, allowing Internet usage on the move.
 DMXS12 Market Overview and
Analysis- Aarkstore Company
• Announced our plans to release a summary report,
highlighting market trends and analysis DMXS controllers and
components / devices. This Executive White Paper will focus on
the competitive environment with the profiles of competition,
the share and market analysis.

• The report will also provide ElectroniCast's market review and

forecast (2009-2014) the number of units, prices average sales
(ASPs) and the value of consumption for DMXS12 controllers.
Forecasting trends in communication networks and products
and components used in networks. Conducts studies and
provides forecasts on products industries worldwide network.
This includes technology forecasting. markets and applications
forecasting strategic planning, competitive analysis and sales
and marketing consultation.
 Strategies in digital marketing:
Two basic digital marketing strategies used by current and
potential customers. These two types of digital marketing are
called the "Push" and the "Pull" Their methodology for
providing information to customers works as follows:

Pull digital marketing - the customer seeks information

about products and/or services by visiting the company's
sources information searching for the specific product or service

information.

• They are basically requesting to view this specific content.

These are typically located in websites, blogs, streaming audio,
and video sources. Customers have found related information
on other websites or been directed to the company's sources by
a referring website to find the information.

Push digital marketing- customers are provided

information by receiving or viewing

E advertisements digitally, such as: SMS, RSS, cell phone calls,

etc, as subscribers of the latest product and service information
provided by the company. Both have their advantages and
disadvantages. For example:
Pull advantages - no restrictions on file size, no opt-in
requirements, and low technology requirements for the
company.

Pull disadvantages -marketing required, little tracking of

visitors, and no personalization to keep the visitors coming back.

Push advantages - personalization of messages, high

conversation rate, and detailed tracking of customer choices.

Push disadvantages -requires Can Spam Act 2003

compliance, most customers must opt-in, can be blocked, simply
opt-out, and requires delivery technology.
 CHAPTER-3
Business strategies:
• Proven Recession Proof Home Business Marketing System

• Online Small Business Marketing

• Physicians Use social media To Generate Business

• SEO Or SEM Deciphering Online Marketing Double Speak

12 Common problems in implementing of

Digital marketing strategies:
• Lack of understanding what image they are trying to project

• No path to acquire and grow an audience

• No cohesion of content

• Placating executives by executing their bad ideas

• Living and dying by data

• Having to dumb things down for the team

• Trying to reach the wrong group

• Misunderstanding the importance of content

• No plan to reach anyone in the first place

• No difference from others

. Lack of influencers on your team

• No forming of relationships/alliances
Tools and benefits of digital marketing:
 Digital Marketing in broader terms is the practice of
promoting products and services using digital distribution
Medium to reach to maximum consumers in a timely,
relevant, personal and cost-effective manner.

TOOLS OR CHANNELS:
1) Social Networks (Facebook, Twitter, Myspace, Delicious)

• When your social network, you can pre-screen potential

customers. You learn what your prospects like and what they
don't. That personal relationship you gain when you connect
with your potential customer is more valuable than what you
would get had you advertised.

• The Most Important Features that attracts the most in Social

Networks are a Profile. A Profile Image, Instant Chatting with
friends and people in the Network, scalability to add and
interact with like-minded people, Groups discussion etc.

• Social Networks like Facebook, twitter, Myspace, etc has

become the most important social Networks that once should
explore with great Interest. The Most Important part of Social
Network Marketing is that they allow a lot more space and
functionality to market a person, product or services to greater

depth.
Social networking websites:
GOOGLE:

YAHOO:

TWITTER:
FACEBOOK:

NING:

HI 5:
TOP 10 MOST POPULAR MARKETING WEBSITES:

 HUBSPOT:

 SEMRUSH:

 SEARCH ENGINE LAND:

 CONTENT MARKETING INSTITUTE:

 SOCIAL MEDIA EAXMINER:

 SPROUT SOCIAL:
  MOZ:

 HOOTSUITE:

 GOOGLE SEARCH CONSOLE:

10.CANAVA:
OTHER WAYS OF DIGITAL MARKETING:

 Blog
✔ Blogging evolved to be as the most important tool of digital Marketing
over the Internet which gives a target Audience.

✔A blog or weblog is an online diary of events arranged in reverse

chronological order. The author of a blog is known as a blogger and
writing or maintaining a blog

is referred to as blogging.

✔ An individual entry or article is called a post and is available in the form

of a blog page for the public to read.

✔A blog may have a commentary box for readers to leave comments or

opinions. These comments act as stimulus for further conversations.

 Online Brand Monitoring

The internet provides an opportunity for your customers and potential
customers to talk freely about your business, your services, your brands
and your products through the proliferation of blogs, forums, chat rooms,
community. groups, discussion, and news sites. These tools are
specifically used to Monitor a brand and it maintain its reputation on

the internet. Online Brand Monitoring has really become a key ingredient
in Online Marketing Strategies.
  SEO
Search Engine Optimization (SEO) is the process of increasing the traffic
of visitors to the website from search engines via organic means using
different algorithms via natural or un-paid ways

• Most Popular SEO platforms are Google and Yahoo Search Engines.
People perform various strategies to appear on the front pages of theses
search engines which are widely used by customers all over the world.
Typically, the carrier (or higher) a site appears in the search results list,
the more visitors it will receive from the search engine. SEO may target
different kinds of search, including image search, local search, video
search and industry-specific vertical search engines. This gives a web site
web presence.

 E-mail
With the high use of internet worldwide, e-mail marketing has become
the easiest way to promote your business worldwide.

It is considered as the quickest and most reliable way of promoting a

business Worldwide.

Email Marketing is the cheapest and most efficient way to promote

products &Services.

 Banner Ads
When Internet Marketing Started and was in infancy, Banner marketing
evolved like a major player on the internet.

• Banner Advertisement proved to be popular task in Digital Marketing

as they allowed campaigns to be planned, evaluated, within a matter of
days instead of weeks.
Different types of marketing:
Internet marketing:
Internet marketing. also referred to as e-marketing, web-marketing,
online- marketing. Search Engine Marketing (SEM) or e-Marketing. is
the marketing of products or services over the Internet.

The Internet has brought media to a global audience. The interactive

nature of Internet marketing in terms of providing instant response and
eliciting responses, is a unique quality of the medium. Internet
marketing is sometimes considered to have a broader scope because it
not only refers to the Internet, e-mail, and wireless media, but it includes
management of digital customer data and electronic customer
relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the

Internet, including: design, development, advertising, and sales.

Internet marketing also refers to the placement of media along many

different stages of the customer engagement cycle through search engine
marketing (SEM) search engine optimization (SEO) banner ads on
specific websites, email marketing. In 2008s The New York Times,
working with comScore. published an initial estimate to quantify the
user data collected by large Internet-based companies.

Counting four types of interactions with company websites in addition

to the hits from advertisements served from advertising networks, the
authors found the potential for collecting data upward of 2,500 times on
average per user per month.
Business models of d.m:
Internet marketing is associated with several business models:

• E-commerce- This is where goods are sold directly to consumers

(B2C) or businesses (B2B).

• Publishing– This is the sale of advertising

•Lead-based websites- This is an organization that generates value

by acquiring sales leads from its website.

• Affiliate marketing- This is the process in which a product or

service developed by one person is sold by other active sellers for a
share of profits. The owner of the product normally provide some
marketing material (sales letter, affiliate link, tracking facility).

• Local internet marketing - This is the process of a locally based

company traditionally selling belly to belly and utilizing the Internet to
find and nurture relationships, later to take those relationships of Mine.

• Black hat marketing - This is a form of internet marketing which

employs deceptive, abusive, or less than truthful methods to drive web
traffic to a website or affiliate marketing offer. This method sometimes
includes spam, cloaking within search engine result pages, or routing
users to pages they did not initially request.

There are many other business models based on the specific needs of
each person or the business that launches an Internet marketing
campaign.
Email marketing:
• E-mail marketing isa form of direct marketing which uses electronical
as a means of communicating commercial or fundraising messages to an
audience.

• In its broadest sense, every e-mail sent to a potential or current

customer could be considered e-mail marketing, However, the tern is
usually used to refer to: sending e-mails with the purpose of enhancing
the relationship of a merchant with its current or previous customers
and to encourage customer loyalty and repeat business,

• sending e-mails over the Internet, as e-mail did and does exist outside
the Internet (e.g., network e-mail and FIDO). Researchers estimate that
United States firms alone spent USS400 million on e-mail marketing in
2006.

SEM:
Search engine marketing, or SEM, is a form of Internet marketing that
seeks to promote websites by increasing their visibility in search engine
result pages (SERPS) by search engine optimization. paid placement,
contextual advertising. and paid inclusion.

• Usage of the term "search engine marketing" has been inconsistent.

The trade association Search Engine Marketing Professional
Organization (SEMPO) includes search engine optimization (SEO), and
SEO is also included in the industry definitions of SEM by Forrester
Research. eMarketer. Search Engine Watch, and industry expert Danny
Sullivan. However, the New York Times restricts the definition to the
practice of buying paid search listings.
 CHAPTER-5
CONCLUSION:
The first research analysed the effectiveness of SMS advertising, in terms
of attitude towards

✔ the advertisement, attitude towards the brand and purchase intention.

Based on the research results we could conclude that the variable 'location
and time' influences the attitude

✔ towards the ad. In addition, the advertising's appeal seemed to play an

important role:

✔ emotional appeal leads to a more positive attitude towards the ad,

whereas a rational appeal

✔ leads to a more positive attitude towards the brand and to higher

purchase intentions.

✔ There search results also showed that, in the case of SMS advertising, it
is better to advertise low involvement products. Finally, giving incentives
appeared to be effective in terms of purchase intentions. Based on these
results, we can confirm that SMS advertising is effective. In addition, we
also studied the effectiveness of advertising through newspapers, also in
terms of attitude towards the advertisement, attitude towards the brand
and purchase intention.

Nevertheless, the factors (location and time, interactivity, advertising

appeal, product involvement and incentive) did not appear to be success
factors for this form of advertising.

✔ Finally, both types of advertising (SMS advertising and advertising

through newspapers) were compared.
✔ SMS advertising appeared to be more interactive than advertising
through newspapers

and this interactivity had a positive impact on the attitude towards the
advertisement, the attitude towards the brand and the consumer's
purchase intention.

However, as indicated previously, we ought to deal with some caution

with these results, because our additional research showed that incentives
are necessary to increase consumers.

✔ willingness to accept commercial messages on their mobile phone.

Suggestions:

In INDIA the Digital marketing is a new and emerging concept in the

present scenario of global competitive world.

✔ The small-scale industries are the best beneficiary of this concept, but
they don't have the awareness about the digital marketing usage.

✔ So that the Digital marketing agencies should give the awareness to

them in order utilize the best way to advertising. to promote sales and as
well as to build their brand...

Objective of the study:

✔ To undertake a study in order to gauge the future of digital marketing.
 CHAPTER-6

METHODOLOGY:
Methodology is the systematic and objective identification, collection
analysis, dissemination, and use of information for the purpose of
improving decision making related to the identification and solution of
problem.

During the course of conducting the study the information was gathered
mainly through the primary sources.

• Conducting field survey by talking to the retailer and the

methodology used in the survey was personal observation and
interview with the customer with the help of questionnaire.

DATA COLLECTION:
The task of data collection begins after a research problem has been
defined and research design has been chalked out.

While deciding about the method of data collection to be used for the
study, the research should keep in mind two types of data viz. Primary
and Secondary data.

SOURCES OF DATA
a) Primary Data.

b) Secondary Data.

PRIMARY DATA:
The observation method is the most commonly used method especially
in studies relating to behavioural sciences. Questionnaire method is also
very widely used in order to give a structure to the entire study.
SECONDARY DATA:
The secondary data regarding the company which was list of schools,
institutions, colleges, retail outlets, shopping malls, hotels and etc.

These all the categories of the methodology under above the process,

Bibliography:
I have taken help from the following sources to complete

my research work on the above-mentioned topic.

 Internet:
 www.digitalbuzzblog.com
 www.digitalmacketing.com
 www.scribd.com
 www.marketingtom.com
 www.googlcbooks.conm
 Books:
 Digital Marketing Jerry Wind, & Vijay Mahajan
 Digital media-Dave Chaffey
 Direct Digital Marketing-Drayton Bird
 Research:
 Magazines
 News papers
 Etc.......